--- title: "How to Achieve Hardcore Growth in 2020? Kotler and Nine Marketing Gurus Offer Their Advice!" description: "The 'Hardcore Growth: Reshaping the Profit Growth Engine - Kotler 2020 New Year Strategy Forum' hosted by Kotler Marketing Group (KMG) will be held on January 8, 2020, at The St. Regis Shenzhen. Milton Kotler, Global President of KMG, will share new insights on marketing and growth strategies, and has invited 10 industry authorities and trend experts to advise on corporate marketing strategy and hardcore growth for 2020. Registration is now open for the event." author: "科特勒学院" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2019-12-27" categories: "Brand Marketing, Management & Methods" language: "en" canonical: "https://xinjignxiao.com/en/articles/how-to-achieve-hardcore-growth-in-2020-kotler-and-nine-marketing-gurus-o-16096d92/" markdown: "https://xinjignxiao.com/en/articles/how-to-achieve-hardcore-growth-in-2020-kotler-and-nine-marketing-gurus-o-16096d92.md" original_source: "https://mp.weixin.qq.com/s/FLxr_ZeAn15oV7Dj6DXHZw" translation: "https://xinjignxiao.com/zh/articles/%E5%9C%A82020%E5%B9%B4%E5%A6%82%E4%BD%95%E5%AE%9E%E7%8E%B0%E7%A1%AC%E6%A0%B8%E5%A2%9E%E9%95%BF-%E7%A7%91%E7%89%B9%E5%8B%92%E5%8F%8A%E4%B9%9D%E4%BD%8D%E8%90%A5%E9%94%80%E5%A4%A7%E5%92%96%E7%BB%99%E4%BD%A0%E5%87%BA%E8%B0%8B%E5%88%92%E7%AD%96-16096d92.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/how-to-achieve-hardcore-growth-in-2020-kotler-and-nine-marketing-gurus-o-16096d92/" citation: "科特勒学院. “How to Achieve Hardcore Growth in 2020? Kotler and Nine Marketing Gurus Offer Their Advice!.” New Distribution, 2019-12-27. https://xinjignxiao.com/en/articles/how-to-achieve-hardcore-growth-in-2020-kotler-and-nine-marketing-gurus-o-16096d92/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # How to Achieve Hardcore Growth in 2020? Kotler and Nine Marketing Gurus Offer Their Advice! > The 'Hardcore Growth: Reshaping the Profit Growth Engine - Kotler 2020 New Year Strategy Forum' hosted by Kotler Marketing Group (KMG) will be held on January 8, 2020, at The St. Regis Shenzhen. Milton Kotler, Global President of KMG, will share new insights on marketing and growth strategies, and has invited 10 industry authorities and trend experts to advise on corporate marketing strategy and hardcore growth for 2020. Registration is now open for the event. The 'Hardcore Growth: Reshaping the Profit Growth Engine - Kotler 2020 New Year Strategy Forum' hosted by Kotler Marketing Group (KMG) will be held on January 8, 2020, at The St. Regis Shenzhen. Milton Kotler, Global President of KMG, will share new insights on marketing and growth strategies, and has invited 10 industry authorities and trend experts to advise on corporate marketing strategy and hardcore growth for 2020. Registration is now open for the 'Kotler 2020 New Year Strategy Forum'. A day and a night of four in-depth courses on 'Growth, Brand, Channel, Customer' plus a 'Marketing Outlook and Strategy' trend roundtable and a 'New Year Private Dinner' await you in Shenzhen! -- Kotler Academy The overall scale of the automotive industry has declined by double digits, and advertising investment in FMCG, pharmaceuticals, and finance has nearly halved. Some companies with billions in revenue have collapsed rapidly, others are mired in debt and seeking restructuring, while more are running out of cash flow and desperately seeking transformation and new growth opportunities. **What has trapped us in the 'prosperity without profit' dilemma?** * **Capital dividend: The 'go big fast' mentality caused by monetary illusion** We have become accustomed to the relatively abundant rainfall over the past decade; a bit more rain is fine, a bit less is fine, but no rain at all is unacceptable. This is the exit dilemma of monetary policy we see today: financial institutions, entrepreneurs, PE (private equity), and VC (venture capital) all refuse to accept it. Regardless of your role—entrepreneur, senior official, scholar, or stock investor—when the Dragon King brings rain, there is a wealth illusion or monetary illusion: ample liquidity, easy financing, cheap borrowing, and seemingly endless investment opportunities. Against the backdrop of continuous rain from the Dragon King, this chain could have continued to operate, but we know that when the Dragon King sounded the retreat, the entire chain—entrepreneurs, investors, financiers, secondary market institutions, stock investors, and regulators—was suddenly at a loss, watching assets shrink and becoming bewildered. -- Economist Guan Qingyou * **Mobile internet dividend: The 'enclosure movement' pursuing economies of scale** During economic upturns, market demand is strong, and the focus of enterprise development is 'scale growth', with core indicators being market share and asset size, primarily achieved through low prices, debt expansion, and cross-industry M&A. -- Cao Hu, Global Partner and President of China Region, Kotler Marketing Group During the mobile internet dividend period, to achieve economies of scale, companies needed to invest in 'burning money' to acquire customers, sacrificing profits to capture the largest user base. During this period, user growth and share growth were the key marketing objectives. We cannot say this strategy was wrong, as it was an inevitable stage of that era. **Why must 'scale growth' shift to 'hardcore growth'?** In simple terms: monetary policy has tightened, and dividends have disappeared. With tighter capital, user growth must inevitably shift to profit growth (hardcore growth). Corporate marketing demands have changed, and marketing strategies and tactics must follow suit. **How can we escape the mire and achieve true 'hardcore growth'?** **Four in-depth courses will provide answers!** Channels are the most powerful yet hardest-to-control aspect of the Chinese market! Despite the rapid development of e-commerce, online sales still account for less than 23.6% of total retail sales. The vast offline market is a critical battlefield that any growth-seeking enterprise cannot ignore. The 'online-offline-air' three-dimensional integration is becoming the core capability of new brand champions! How to synergize offline and online channel layout? How to stimulate channel vitality? How to achieve the integration of B2B transactions and C2C experiences? Mr. Liu Chunxiong, founder of new marketing theory and practice and a renowned practical marketing expert in China, will deliver a lecture titled **'2020 New Year Layout for Incremental Growth'**, explaining in detail how enterprises can use integrated marketing to plan for 2020 and achieve real business growth. With head enterprises 'monopolizing' the market, will there still be traffic opportunities in 2020? Can innovative companies still acquire customers at low cost? Can companies with large user bases achieve revenue and profit growth after user growth stagnates? This depends on customer acquisition efficiency. In 2020, you need to improve customer acquisition efficiency! Mr. Miao Qingxian, founder of the marketing enlightenment movement and a renowned domestic marketing expert, has over 20 years of marketing experience and has managed brands such as Yake, Wanda, and CIEN. He is the founder and advocate of consumer behavior pattern marketing. He will deliver an exciting course titled **'Marketing as a Craft: Mastering Key Points in Marketing Operations'** at the 'Kotler 2020 New Year Strategy Forum'. Looking back at the marketing world in 2019, Meituan certainly made a name for itself. In November 2019, Meituan ranked third among listed Chinese internet companies by market value, reaching $72.856 billion. The top two were Alibaba ($459.426 billion) and Tencent ($399.262 billion). Meituan's first principle in building its business system is: dominate all high-frequency businesses around 'food', then use high-frequency services to drive mid-frequency businesses, filling the 'time gaps' between high-frequency activities, and further expanding the depth and breadth of platform services. Once the platform reaches a certain scale and brand awareness, it converts users of multiple low-frequency needs into high-frequency services, thereby expanding coverage of users' life time. For example, Meituan's entry into the hotel business essentially tapped into local accommodation demand, using the '3V model' of 'primary customer, value proposition, delivery network' as the core to build a differentiated value curve, finding markets in the red ocean and serving users that Ctrip does not serve. Creating value differentiation is one of the key paths to achieving 'hardcore growth'. Wang Sai, author of 'Five Lines of Growth' and partner of Kotler Marketing Group China, will explain **'How to Build Your Five Lines of Growth in 2020'** at the New Year course. From the perspective of enterprise growth, a brand is the sum of customer relationships and cognitive assets, a model of asset growth. Treating the brand as an asset growth model is how CEOs and decision-makers view the brand, rather than as superficial tactics and tools like advertising and traffic. How can enterprises create new brands, restructure existing brands, and revitalize old brands under the combined forces of new demographics, new communication, new channels, and new technologies, fully leveraging their asset growth value? China's phenomenal brand marketing expert Yan Guotao will explain how to **'Upgrade Consumer Brands in 2020'** at the course (you may be more familiar with his online alias: Kong Shou). **Besides the four in-depth courses, what else can you expect at the New Year Forum?** At the 'Kotler 2020 New Year Strategy Forum', Mr. Cao Hu, President of Kotler Marketing Group China, will also issue the **'Kotler Growth Lab' official membership recruitment notice** and award certificates to the first batch of founding members. With substantive New Year courses and sharp, precise trend insights, this is a splendid New Year celebration for the marketing world. What are you waiting for? We look forward to seeing you in Shenzhen! **Forum Course and Dinner Fees** **3980 RMB/person** _(includes St. Regis hotel buffet lunch, all-day tea breaks, St. Regis New Year dinner, full course materials, and exquisite gifts)_ **Early Bird Price (10% off) 3582 RMB/person** _Only for registrations before December 15_ **Group Price: 3 or more people (10% off) 3582 RMB/person** _Discounts cannot be combined_ **(Scan to purchase tickets)** **Partners** Tips will be paid 400-2000 RMB once adopted. ********If you like this article, click [**Wow**] and share it with friends.**************************** --- ## Citation metadata - Publisher: New Distribution - Author: 科特勒学院 - Published: 2019-12-27 - Canonical: https://xinjignxiao.com/en/articles/how-to-achieve-hardcore-growth-in-2020-kotler-and-nine-marketing-gurus-o-16096d92/ - Original source: https://mp.weixin.qq.com/s/FLxr_ZeAn15oV7Dj6DXHZw ## Copyright and AI use This article is sourced from New Distribution. 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