--- title: "How Should FMCG Manufacturers and Distributors Navigate Internet Transformation?" description: "Since China's GDP first fell below 7% in 2015, most FMCG companies have reported declining sales, facing both market volatility and the impact of e-commerce. Traditional marketing models like intensive distribution have failed, and while new Internet B2B platforms are rising, traditional companies and distributors are struggling to adapt. This article introduces a summit held to discuss the transformation path for FMCG companies in the Internet era." author: "赵波" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-10-05" categories: "Management & Methods, Supply Chain & B2B" language: "en" canonical: "https://xinjignxiao.com/en/articles/how-should-fmcg-manufacturers-and-distributors-navigate-internet-transfo-3418bf6c/" markdown: "https://xinjignxiao.com/en/articles/how-should-fmcg-manufacturers-and-distributors-navigate-internet-transfo-3418bf6c.md" original_source: "https://mp.weixin.qq.com/s/alaZtXJ_pOeLpeC_DlWZOA" translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E6%B6%88%E5%93%81%E5%8E%82%E5%95%86%E4%BA%92%E8%81%94%E7%BD%91%E8%BD%AC%E5%9E%8B-%E8%A6%81%E5%A6%82%E4%BD%95%E8%BD%AC-3418bf6c.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/how-should-fmcg-manufacturers-and-distributors-navigate-internet-transfo-3418bf6c/" citation: "赵波. “How Should FMCG Manufacturers and Distributors Navigate Internet Transformation?.” New Distribution, 2016-10-05. https://xinjignxiao.com/en/articles/how-should-fmcg-manufacturers-and-distributors-navigate-internet-transfo-3418bf6c/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # How Should FMCG Manufacturers and Distributors Navigate Internet Transformation? > Since China's GDP first fell below 7% in 2015, most FMCG companies have reported declining sales, facing both market volatility and the impact of e-commerce. Traditional marketing models like intensive distribution have failed, and while new Internet B2B platforms are rising, traditional companies and distributors are struggling to adapt. This article introduces a summit held to discuss the transformation path for FMCG companies in the Internet era. Since China's GDP first fell below 7% in 2015, the vast majority of fast-moving consumer goods (FMCG) companies have successively reported issues such as declining sales. Industry giants are suffering from sales declines caused by market fluctuations on one hand, while also facing the impact of the Internet industry represented by e-commerce on the other. Traditional FMCG companies have begun to respond to market changes with measures such as "layoffs," "budget cuts," and "expanding online sales channels." As China fully enters the era of "Internet+" and "consumption upgrade," traditional marketing models such as "intensive distribution" and "deep distribution" have become ineffective. Traditional FMCG companies that have accumulated substantial resources and experience have yet to find better solutions to this problem. Not only manufacturers, but distributors are collectively at a loss. However, contrary to the overall market downturn, a group of emerging "Internet B2B" platforms are rising against the trend. Unlike traditional distributor distribution, these platforms rely on advanced Internet technology models such as unified warehousing and distribution logistics systems, supply chain finance, and online transactions, and are rapidly reshaping the landscape of China's supply and marketing system. During the Autumn Sugar Fair, our official account, together with Waiqin 365 and Boshihui, co-hosted the "FMCG + Internet" Summit Forum with the theme "New Food Era · New Distribution" at the Fujian Grand Theatre in Fuzhou on October 16. On that day, we invited renowned domestic marketing experts, CEOs of Internet-related companies, and traditional manufacturers and distributors to discuss the transformation path of FMCG + Internet. Friends coming to Shangri-La must not miss this event. New Food Era · New Distribution —— 2016 China "FMCG + Internet" Summit Forum —— **This is a grand event focused on how the FMCG industry's channels will transform under the general trend of Internet+ transformation** 30+ 2B investment institutions 100+ B2B platform CEOs 300+ FMCG enterprise marketing directors 600+ FMCG distributor owners Gathering in Fuzhou to discuss: the transformation path of FMCG + Internet **Conference Highlights:** This conference is the largest in terms of participants, the most professional, and the largest scale ever held in China. It is also the only conference that can connect brand owners, distributors, retailers, and B2B platforms, covering the entire FMCG supply chain. The unique conference + exhibition format allows participating manufacturers and distributors not only to listen at the conference venue but also to have one-on-one exchanges with more than 30 exhibiting platforms on the third floor of the Shangri-La Hotel, adjacent to the main venue, during the 15th-19th Autumn Sugar Hotel Exhibition. **Conference Agenda** 08:00-09:00 Registration 09:00-09:05 Host opening 09:05-09:35 2016 China FMCG Industry Trend Analysis Report - Zhao Bo 09:35-10:05 Transformation Strategy and Path for FMCG Enterprises - Liu Chunxiong 10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Reform - Liu Zhao, CEO of Waiqin 365 10:35-11:05 Reconstructing Distribution Channel System, Promoting Urban Retail Upgrade - Tian Yuan, General Manager of Alibaba Retail Link's Backend 11:05-11:25 Channel Efficiency in the Internet Era - Fu Xiaoyun, Vice President of Benlai Holding 11:25-12:00 Roundtable Forum - Brand Owner Transformation: Improvement vs. Reconstruction? Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia 12:00-13:30 Lunch 13:30-13:50 Distributor Transformation: Urban Distribution Trends - Wang Qi, CEO of Vcity 13:50-14:20 Roundtable Forum - Why Distributors Should Do Logistics in Transformation Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan 14:20-14:40 How FMCG Enterprises Can Take Off with the Internet - Wang Hui, E-commerce Operations Director of Xijiu 14:40-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin 15:00-15:20 Category Value and B2B E-commerce Development Strategy - Wang Chaocheng, CEO of Yijiupi 15:20-15:40 Supply Chain Finance as a Lubricant for B2B to Drive Traditional Business - Chen Xian, CEO of 51 Order 15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain - Yang Lixiang, CEO of Zhanghe Tianxia 16:00-16:30 Integrating Small and Micro Retail, Reconstructing Business Ecosystem - Miao Dong, Vice President of Quanshi 16:30-16:50 B2B Investment Principles and Approaches - Zhao Mingwei, Vice President of Legend Capital 17:00-17:30 Roundtable Forum - Who is the King of FMCG B2B Models? Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin 17:30-19:30 Dinner For manufacturers and distributors who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register. **Registration Method: Long-press the QR code below or click "Read Original"** ↓↓↓ Click "Read Original" [Register] --- ## Citation metadata - Publisher: New Distribution - Author: 赵波 - Published: 2016-10-05 - Canonical: https://xinjignxiao.com/en/articles/how-should-fmcg-manufacturers-and-distributors-navigate-internet-transfo-3418bf6c/ - Original source: https://mp.weixin.qq.com/s/alaZtXJ_pOeLpeC_DlWZOA ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671