---
title: "How Can FMCG Entrepreneurs Secure VC Funding and Leverage Capital for Rapid Growth?"
description: "You have a good model, but does capital know? Can you articulate it to capital? Do you want to grow faster? One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital. You are so excellent, but how does VC see you? Is it really that excellent? Hard to say! In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way! This has become a consensus in the internet circle. What is the internet way? Besides user thinking, community operations..."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-12-09"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/bZgkAR9qGFEDe-YhzDiAbA"
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# How Can FMCG Entrepreneurs Secure VC Funding and Leverage Capital for Rapid Growth?

> You have a good model, but does capital know? Can you articulate it to capital? Do you want to grow faster? One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital. You are so excellent, but how does VC see you? Is it really that excellent? Hard to say! In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way! This has become a consensus in the internet circle. What is the internet way? Besides user thinking, community operations...

You have a good model, but does capital know?
You have a good model, but can you articulate it to capital?
You have a good model, but do you want to grow faster?
**One of the dividends of the internet era for every entrepreneur is the leverage dividend of capital.**
You are so excellent, but how does VC see you?
Is it really that excellent?
Hard to say!!!
In the mobile internet era, every industry and every traditional enterprise can be redone in an internet way!
This has become a consensus in the internet circle.
What is the internet way?
Besides user thinking, community operations, connection technologies (B2C/B2B/M2C),
fission technologies and other new marketing elements, there is also **capital thinking**.
For any project or business, with the assistance and empowerment of capital,
it is one of the keys to transitioning from linear growth to exponential growth.
You are at the forefront, but you also have to wait for the wind!
The strong wind of capital is never something you should reject,
but something you should embrace and become familiar with!!
Whether you are a new brand wanting to adopt a new model and need capital support,
or a B2B transformation needing further capital assistance;
whether you are an entrepreneur in community e-commerce,
or an entrepreneur in B2C or B2B in the FMCG field,
or an entrepreneur in the FMCG 2B field,
you all need to——
**Cultivate capital thinking,**
**Leverage capital power,**
**Become familiar with the capital discourse system,**
**Use capital empowerment!!!**
Face-to-face with capital, the New Distribution Executive Class is designed for you.
We have prepared capital veterans to take you flying together!
In 2 days, from thematic discussions to classroom practice and expert comments,
through action learning, we will help you revise your BP hands-on and cultivate capital thinking.
After 2 days, what you say and do will meet capital's requirements for projects.
**On December 16th, in Beijing, we will be there.**
**Capital Introduction:**
Weiyou Capital is a cutting-edge investment institution integrating incubation, investment, and financing matchmaking. It focuses on the FMCG track and related industries, targeting A-B round growth-stage enterprises, with specialization bringing professionalism. Based on in-depth analysis of project development strategy, brand strategy, and channel resources, Weiyou Capital guides BP creation, refines investment highlights, and conducts investment and financing matchmaking. It deeply connects with hundreds of consumer investment institutions. Projects incubated and served include Nuannuan Ma Ai Fenxiang, Huasheng Xiongdi, Zhiye Canting Wang, Qimen, Huopi, and Zhuojiu.
Chuang Xiaofei is an interactive growth club for Chinese consumer entrepreneurs, initiated by senior figures in the consumer investment circle, with the entrepreneurial education theory of "peer deep learning generating deep social connections." Chuang Xiaofei focuses on the FMCG track and growth-stage entrepreneurs, exploring the success code of consumer entrepreneurship while solving founders' pain points of finding people, money, and direction, making entrepreneurship easier! Let us, in an interesting and professional way, do a serious and great thing!
**Instructors**
**Lian Xuedong**
Founding Partner, Weiyou Capital
Founder, Chuang Xiaofei
Executive Secretary-General, Nankai Beijing Alumni Association
Bachelor's degree from Nankai University, Master's degree from the University of Manchester, UK. After undergraduate studies, he went to the UK for 11 years of study, work, and life. After returning to China, he worked in foreign enterprises and started businesses. Former Post-investment Director & New Media Editor-in-Chief at Hongtai Fund. Expert in entrepreneurship/post-investment services, senior investment and financing consultant, professional private board coach, and founder personal growth advisor. Projects incubated and served include Nuannuan Ma Ai Fenxiang, Huasheng Xiongdi, Zhuojiu, and Huopi.
**Instructors**
**Wang Wei**
Founding Partner, Weiyou Capital
Founder, Chuang Xiaofei
Founder, Jingyi Angel Jiahe Fund
Entrepreneurship Mentor, Peking University Entrepreneurship Incubator and Entrepreneurship Workshop
Master's degree from Tianjin University, MBA from Tsinghua SEM (majoring in investment, under Professor Tong Yunhuan). Years of experience as a foreign enterprise executive, skilled in strategic planning, marketing, and management. Since 2017, he has focused on new consumption and digital economy, having incubated, accompanied, and invested in quality projects such as Nuannuan Ma, Huasheng Xiongdi, Canting Wang, Baoping, Community Storage Room, and Zhibaolian. He has deep experience and extensive resources in incubation, accompaniment, investment, and post-investment management of consumer track projects.
**Instructors**
**Wang Junwei**
Wang Junwei, founder of Legal VC, founder of the 4C equity theory of human capital, member of the research group on empirical study of legal risk costs of Chinese listed companies, author of "The Future Company: Distributed Programmable Ownership Collaborative Organization," and editor-in-chief of "4C Entrepreneurship Equity Design Practical Guide (2018)." He is committed to providing organizational and equity structure design for new economy startups, having served over 500 startups.
**Course Time**
December 16-17, 2018
**Course Location**
2nd Floor, Wehome, Building B, Beijing Tiantan Debi Creative Culture Center
Course Outline ● December 16 ● Morning
Consumer investment trends in the eyes of investors:
1) Unveiling the mystery of investment institutions
2) History, current situation, and trends of Chinese consumer development
3) Overview of investment and financing in the Chinese consumer industry
4) What does a good project look like in the eyes of investors?
Afternoon
How to raise funds in the capital winter:
1) How to prepare a good BP?
2) How to summarize value highlights?
3) How to communicate with investors?
Evening
(Group discussion, revising each project's BP)
● December 17 ● Morning
Equity design principles and practice for new economy enterprises:
1) The 4C principle of equity structure design for startups
2) Practical implementation of equity design for startups
3) Pitfalls encountered in equity design
Afternoon
Representatives from each group (3-4) will give presentations:
20 minutes per person, with 20 minutes for questions and comments
Investors will comment on-site and score for evaluation
20 minutes for overall comments
Evening
Group dinner (deep communication, networking)
**Long press this QR code or click "Read Original" to register in one click!**
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