---
title: "Hot at Retail, Booming Production and Sales: What Product Has Won the Attention of Hundreds of Millions-Level Distributors?"
description: "In recent years, the consumption of soda water has surged. Globally, European countries account for 54.1% of soda water production, while China only accounts for 7.2%, indicating huge growth potential. According to Nielsen, from 2017 to 2018, the soda water market grew by 36.9% in sales, far exceeding the overall beverage growth of 3.1%. The industry is still in a rapid growth phase, with the market expected to reach 20 billion yuan by 2020."
author: "New Distribution"
publisher: "New Distribution"
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published: "2019-04-19"
language: "en"
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# Hot at Retail, Booming Production and Sales: What Product Has Won the Attention of Hundreds of Millions-Level Distributors?

> In recent years, the consumption of soda water has surged. Globally, European countries account for 54.1% of soda water production, while China only accounts for 7.2%, indicating huge growth potential. According to Nielsen, from 2017 to 2018, the soda water market grew by 36.9% in sales, far exceeding the overall beverage growth of 3.1%. The industry is still in a rapid growth phase, with the market expected to reach 20 billion yuan by 2020.

In recent years, the consumption of soda water has surged. Looking at the global soda water market, European countries account for more than half of production at 54.1%, while China's production only accounts for 7.2%, indicating huge future growth potential. According to Nielsen data, from 2017 to 2018, the overall soda water market sales grew by 36.9%, far higher than the overall beverage growth of 3.1%. The soda water industry is still in a period of rapid growth and wild expansion, with a very broad market prospect. It is expected to reach 20 billion yuan by 2020.

2014-2020 China Soda Water Market Size (100 million yuan)

In terms of consumption scenarios, such as morning detox, post-exercise hydration, midday meals, evening drinking, and pre-sleep skincare, covering supermarkets, convenience stores, hypermarkets, bars, gyms, and KTVs, some regional markets have already formed overwhelming brand effects, with high terminal acceptance and a huge market!

Under diversified consumer demands and consumption scenarios, soda water is rapidly becoming a force to be reckoned with. Major beverage giants are making moves as summer approaches, competing fiercely. Wahaha, Huiyuan, Beidahuang, Wandashan, Mingren, and others are making big moves, and market competition has entered a white-hot stage.

It is reported that in January 2019, Beidahuang Wudalianchi Mineral Water Co., Ltd. joined hands with Shenzhen Teddy Brand Management Co., Ltd. to launch "Beidahuang Happy Teddy" natural soda water, which was showcased at the 100th National Sugar and Wine Fair and received追捧 from national merchants. As we all know, the Sugar and Wine Fair has always been a grand feast for the food and beverage industry, where brands like Jianlibao, Wanglaoji, and Jiangxiaobai became famous. As a rising star, why has "Beidahuang Happy Teddy" become a dark horse in the 20 billion soda water market?

High Appearance, Eye-Catching

Teddy Bear, as a global shared IP cultural resource, is loved by almost everyone from children to adults. Four teddy bears in different poses appear as a set on the bottle, capturing consumers' attention at first sight among competitors and winning their favor.

High Quality, Let Facts Speak

Natural Active Alkaline, Volcanic Cold Spring, Rare Elements, Small Molecular Clusters

Using strength to create the highest standard of Chinese natural soda water

Happyted natural soda water is sugar-free, gas-free, and free of any additives. Its water source is located in the Wudalianchi National AAAAA Scenic Area, one of the "World's Three Major Cold Springs" alongside the French Alps and the Russian Caucasus. It is deeply hidden in the fissures of Cretaceous granite and basalt, 300-1000 meters below the ground, formed through 300,000 years of mineralization and filtration. The water temperature remains at 2-5°C all year round, with a pH of 7.8-9.0.

Wudalianchi's origin is limited, and its core advantages are irreplaceable.

Beidahuang Happyted natural soda water: those favored by heaven are uniquely blessed!

**Every drop is the taste of health**

It is natural weakly alkaline small molecular cluster water, naturally active and rare. Rich in 7 essential minerals and 14 trace elements including strontium, lithium, and zinc, it can effectively remove free radicals, promote cell growth, maintain skin vitality, and boost immunity. It is truly a rare treasure water.

Long-term consumption of Happy Teddy natural soda water shows visible effects: skincare, beauty, and beauty enhancement; regulating stomach acid and relieving gout; drinking a bottle anytime is definitely a must-have for a healthy life!

**Multi-level Support for Greater Strength**

In market operations, Happy Teddy focuses on the mid-to-high-end market, targeting seven major consumer groups:

> **Expectant mothers:** Improve physique before pregnancy, help relieve morning sickness during pregnancy, and promote healthy fetal development.
>
> **Sports enthusiasts:** Neutralize lactic acid, relieve muscle soreness after exercise, and maintain electrolyte balance.
>
> **Beauty enthusiasts:** Antioxidant effects, soften rough skin caused by long-term makeup, and prevent skin aging.
>
> **Business professionals:** Often socializing and drinking, drinking after alcohol helps regulate blood acid-base balance and alleviate drunkenness.
>
> **Young people:** Often staying up late and having irregular diets; long-term consumption can effectively improve sub-health status.
>
> **Patients with stomach acid:** Long-term consumption can regulate gastric juice secretion, achieve acid-base balance, and strengthen gastrointestinal function.
>
> **Gout patients:** Long-term consumption can neutralize uric acid, accelerate purine metabolism, and help relieve gout.

Mainly sold in modern chain convenience stores like 7-11 and Lawson, cake shops, snack stores, and other special channels.

In terms of manufacturer-dealer cooperation, the company exclusively authorizes distributors to operate, and does not charge merchants a deposit. Based on customer and market conditions, it provides support such as distributor staff salaries, store entry fees, public relations activities, and terminal traffic systems to ensure manufacturer-dealer cooperation in building the market.

**Multi-channel Communication, All-round Reach**

The company has reached a strategic cooperation agreement with Douyin and Toutiao, and integrates resources such as Huoshan Xiaoshipin, Xigua Video, Dongchedi, Faceu, Qingyan, and Chuanshanjia to open a new era of whole-network communication.

In the future, the company will continue to cooperate with Douyin, short video communities, individual influencers, and tourist attractions to promote the brand through new media. At the same time, the company is also considering sponsoring music-themed light variety shows and fully integrating into a super IP film and TV drama to build brand awareness.

**Word-of-mouth Praise, Honor Endorsement**

**Hot at Retail, Booming Production and Sales**

Once launched, Beidahuang Happy Teddy natural soda water directly crushed similar competitors, with hot retail terminals and booming production and sales. The rush to buy has been wave after wave. Whether it's hot or not, let the facts speak!

From birth, Happy Teddy soda water has the advantage of the Teddy Bear's "self-traffic" big IP, combined with rare production area, quality, and market operation advantages, plus the endorsement of the state-owned enterprise giant behind it. Its prospects cannot be underestimated. With the current hot retail terminals and booming production and sales, the 20 billion soda water market is bound to be rewritten by Happy Teddy natural soda water. Let's wait and see!

**-END-**


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