--- title: "HNA Group and China Supply and Marketing Group Join Forces to Support Millions of 'Co-op+Zhanghe' Convenience Stores" description: "2016 saw the spring of convenience stores, and 2017 is set to be the year of convenience stores. As the retail terminal closest to users, convenience stores are poised for greater development and will become a hotbed of market competition. Supply and Marketing Group Co., Ltd. (stock code: 000564, hereinafter referred to as 'Supply and Marketing Group') is dedicated to building the 'Co-op+Zhanghe' brand, covering over 1 million stores across 28 provinces and more than 800 cities. What exactly is the million-strong 'Co-op+Zhanghe' convenience store network? Zhanghe Tianxia, with its keen industry insight, began..." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-04-24" language: "en" canonical: "https://xinjignxiao.com/en/articles/hna-group-and-china-supply-and-marketing-group-join-forces-to-support-mi-2fd66d5a/" markdown: "https://xinjignxiao.com/en/articles/hna-group-and-china-supply-and-marketing-group-join-forces-to-support-mi-2fd66d5a.md" original_source: "https://mp.weixin.qq.com/s/NwnFbQkiaTvrCr9bTPbXPg" translation: "https://xinjignxiao.com/zh/articles/%E6%B5%B7%E8%88%AA%E8%81%94%E6%89%8B%E4%BE%9B%E9%94%80%E9%9B%86%E5%9B%A2-%E5%80%BE%E5%8A%9B%E6%89%B6%E6%8C%81%E7%99%BE%E4%B8%87-%E9%85%B7%E9%93%BA-%E6%8E%8C%E5%90%88-%E4%BE%BF%E5%88%A9%E9%97%A8%E5%BA%97-2fd66d5a.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/hna-group-and-china-supply-and-marketing-group-join-forces-to-support-mi-2fd66d5a/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # HNA Group and China Supply and Marketing Group Join Forces to Support Millions of 'Co-op+Zhanghe' Convenience Stores > 2016 saw the spring of convenience stores, and 2017 is set to be the year of convenience stores. As the retail terminal closest to users, convenience stores are poised for greater development and will become a hotbed of market competition. Supply and Marketing Group Co., Ltd. (stock code: 000564, hereinafter referred to as 'Supply and Marketing Group') is dedicated to building the 'Co-op+Zhanghe' brand, covering over 1 million stores across 28 provinces and more than 800 cities. What exactly is the million-strong 'Co-op+Zhanghe' convenience store network? Zhanghe Tianxia, with its keen industry insight, began... 2016 saw the spring of convenience stores, and 2017 is set to be the year of convenience stores. As the retail terminal closest to users, convenience stores are poised for greater development and will become a hotbed of market competition. Supply and Marketing Group Co., Ltd. (stock code: 000564, hereinafter referred to as 'Supply and Marketing Group') is dedicated to building the 'Co-op+Zhanghe' brand, covering over 1 million stores across 28 provinces and more than 800 cities. What exactly is the million-strong 'Co-op+Zhanghe' convenience store network? Zhanghe Tianxia, with its keen industry insight, began laying out convenience stores in major, medium, and small cities across the country in 2015, and in 2016 received strategic investment from Supply and Marketing Group, a subsidiary of Fortune Global 500 company HNA Group. In September 2016, Supply and Marketing Group completed a major asset restructuring, transforming from a regional traditional commercial enterprise into a comprehensive service operator for urban and rural commodity circulation, with a market value of nearly 60 billion yuan. With a development strategy of 'four industries and one investment'—namely, 'network, platform, chain, supply chain, and investment'—Supply and Marketing Group is building three networks: 'urban and rural e-commerce network, urban and rural physical distribution network, and urban and rural logistics distribution network,' striving to become an international benchmark leader in China's retail industry. Under Supply and Marketing Group, the core brands 'Zhanghe Tianxia' and 'Co-op' have joined forces to create a new business retail model that integrates online and offline operations. The Zhanghe Tianxia platform serves over 850,000 convenience stores, while Co-op manages more than 150,000 convenience stores. Together, the 'Co-op+Zhanghe' network covers over 1 million convenience stores, with operations in 28 provinces and more than 800 cities, and 830 localized service stations. In March 2017, Zhanghe Tianxia launched its third 'Spring Thunder Action' nationwide, achieving a single-month GMV of over 10 billion yuan, a year-on-year increase of 300%, and a cumulative platform GMV of over 40 billion yuan. 'Co-op+Zhanghe' has become an industry-leading brand that leaves competitors far behind. HNA Group and China Supply and Marketing Group Join Forces with Strong Support HNA Group and China Supply and Marketing Group have joined forces, with their subsidiary Supply and Marketing Group dedicated to building the strategic brand 'Co-op+Zhanghe Tianxia.' By integrating the nationwide physical retail outlets and supply chain resources of the Supply and Marketing Group, they aim to create a new ecosystem for FMCG trade. Their background strength, business scale, and policy support far exceed those of traditional e-commerce companies. Over more than 20 years of development, HNA Group has grown from a single regional airline into a large enterprise group with aviation, industry, finance, tourism, and logistics as its pillars. It has extensive experience in operating large supermarkets and convenience stores and has successfully entered the Fortune Global 500 list. China Supply and Marketing Group is a large agricultural circulation industry group approved by the State Council, with a number of large production and processing bases, warehousing and logistics parks, and industrial parks. It has demonstrated strong performance in e-commerce, rural financial services, modern logistics, real estate, and petroleum operations. Creating a New Ecosystem for FMCG Trade: Unique in the Industry As a leading domestic FMCG supply chain e-commerce platform, Zhanghe Tianxia relies on its unique city partner model and professional internet operation experience to provide suppliers and convenience stores with convenient, transparent, and secure one-stop B2B comprehensive services. Co-op, as the physical distribution network management platform of Supply and Marketing Group, rapidly expands terminal convenience stores on a large scale, creating a convenience store operation model that shares members, information, logistics, products, finance, and revenue, providing high-quality products and services to franchise stores. Through the implementation of key strategies such as 'Zhanghe Cloud Warehouse,' 'Zhanghe Mercenary Plan,' and 'Zhanghe Member Sharing Plan,' 'Co-op+Zhanghe' has taken the lead in convenience store operations, smart logistics, and supply chain services. This is highly beneficial for promoting the transformation and upgrading of traditional industries, urban construction in China, national food safety, and urban-rural commodity circulation. 'Co-op+Zhanghe Tianxia' will fully leverage the resource advantages and brand influence of Supply and Marketing Group, HNA Group, and China Supply and Marketing Group, and promote coordinated online and offline development to build the largest-scale chain convenience store and supply chain e-commerce service platform. -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671