---
title: "Heqizheng Innovatively Launches 'Chinese Herbal Tea Cola'! Herbal Tea with Fizz?"
description: "Heqizheng has launched a new product, Heqizheng Sparkling Herbal Tea, combining herbal tea with bubbles to target the younger market. The brand aims to differentiate itself in the beverage market and potentially upgrade the herbal tea industry through innovation."
author: "食品君"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2021-07-04"
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# Heqizheng Innovatively Launches 'Chinese Herbal Tea Cola'! Herbal Tea with Fizz?

> Heqizheng has launched a new product, Heqizheng Sparkling Herbal Tea, combining herbal tea with bubbles to target the younger market. The brand aims to differentiate itself in the beverage market and potentially upgrade the herbal tea industry through innovation.

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Heqizheng is now selling sparkling water too!
Foodie君 learned that recently, Heqizheng launched its new product—Heqizheng Sparkling Herbal Tea, entering the beverage market with the differentiated selling point of "herbal tea + bubbles."
In the past two years, sparkling water has become a dark horse in the beverage segment due to its carbonated drink-like fine bubbles and the concept of "zero sugar." Now, herbal tea brand Heqizheng is also "testing the waters" in the sparkling water market.
What outsiders care about is: What are the highlights of Heqizheng's new sparkling herbal tea? Why is the herbal tea brand Heqizheng venturing into the sparkling water market? Can Heqizheng, as a "game-changer" in the herbal tea industry, drive the upgrade of the herbal tea industry through product innovation?
**Sparkling Herbal Tea is Here!**
The new product launched by Heqizheng this time—Heqizheng Sparkling Herbal Tea—gives herbal tea a younger consumption experience through the innovative combination of "herbal tea + bubbles."
Foodie君 learned that Heqizheng Sparkling Herbal Tea uses an exclusive patented technology for fresh-brewing and extracting Chinese herbal medicine to complete product processing. From raw material cleaning to canning, it takes only a golden 2 hours, making it the only herbal tea brand in the industry that can complete processing to canning in such a short time, greatly preserving the effective components of plant herbs.
It is worth mentioning that traditional carbonated drinks on the market contain phosphoric acid, and long-term consumption can cause calcium loss in the body, leading to health issues such as osteoporosis.
With the unprecedented upgrade of health concepts, consumers are more willing to pay for healthy, quality products that do not contain harmful ingredients. Heqizheng Sparkling Herbal Tea's bubble process does not require the addition of phosphoric acid, and while providing the effect of reducing internal heat, it also satisfies consumers' desire for a thrilling taste.
Cola became a globally popular beverage due to the process innovation of adding "fizz." So, adding fizz to herbal tea will make it a cola with Chinese characteristics. As a brand-new product category, sparkling herbal tea may even replace cola and become the new "Chinese Herbal Tea Cola."
**What Does Heqizheng Intend to Do?**
As Generation Z grows into the main force of the consumer market, their consumption behavior has also had a significant impact on the beverage industry.
Generation Z, growing up with the rise of national culture and confidence, highly recognize national brands. Tmall data shows that the top ten Chinese elements that attract the most attention have seen a year-on-year increase of 300%.
Online, these words are widely searched: "tea," "Chinese style," "Hong Kong style," "Hanfu," "national style," "ancient style," "oriental," "Forbidden City," "Suzhou embroidery," "Peking opera"...
As a Chinese herbal tea brand, Heqizheng pioneered PET bottled herbal tea and quickly became a well-known Chinese herbal tea brand within just a few years. With the demographic dividend of Generation Z, Heqizheng Sparkling Herbal Tea is expected to ride the wave of national trend consumption and become the next hit product in the beverage market.
**At the same time, with the continuous improvement of residents' consumption levels and changes in consumption habits, consumers' demand for healthy and functional beverages is increasing day by day.** Many sparkling water products and brands born in the past two years are precisely due to the current Generation Z's pursuit of exciting and refreshing tastes as well as strong health awareness.
On the one hand, Heqizheng caters to the market's demand for refreshing taste among young people by launching sparkling herbal tea; on the other hand, it also aligns with the market's health trend by launching sugar-free herbal tea.
The new sparkling herbal tea not only satisfies young people's desire for exciting and refreshing taste but also has the ability to reduce internal heat and relieve heat, meeting the personalized needs of young consumer groups.
Now, in the context of consumption upgrade, good products not only need to tell consumers what the product is and what it is used for, but also depict specific usage scenarios to help consumers position their behavior. This is the key to seizing the market.
Heqizheng Sparkling Herbal Tea is suitable for many drinking scenarios such as hot summer, staying up late for work, and late-night snacks. The product is positioned as a "fire extinguisher with fizz" for consumers in summer, building multiple drinking scenarios while satisfying young people's various imaginations of herbal tea.
**Opening a New Track for Herbal Tea: How Can Heqizheng "Overtake on Curves"?**
According to the latest survey data, as the fourth largest beverage category in China, herbal tea beverages are rapidly developing with a market size exceeding 50 billion yuan annually, and the herbal tea market has huge imagination space.
However, such a huge cake has also attracted major brands to lay out their plans, and many herbal tea enterprises and beverage brands have sprung up like mushrooms after rain.
It is worth noting that as a tool for relieving heat and dampness in summer, herbal tea has always survived in the market with the product benefit of "preventing and reducing internal heat," without a fundamental upgrade in the dimension of consumption experience.
Therefore, how to create herbal tea products with better consumption experience, break the inherent impression of traditional herbal tea, and broaden the drinking boundaries of herbal tea has always been a product R&D focus that Heqizheng attaches great importance to.
**"Heqizheng" is the main herbal tea brand of Dali Foods Group. Dali has long focused on its own innovation capability, opening new market areas with an innovative "product+" model. With fierce market competition, R&D technology has gradually become the core competitiveness of brand development.**
Heqizheng uses its exclusive patented technology for fresh-brewing and extracting Chinese herbal medicine, combined with advanced bubble production equipment, to innovatively launch the "Chinese Herbal Tea Cola" sparkling herbal tea. This not only gives the herbal tea category a younger and better-tasting consumption experience but also represents an upgrade of the herbal tea industry.
In Foodie君's view, with its unique patented technology support and young consumption philosophy, Heqizheng Sparkling Herbal Tea, on the basis of inheriting the characteristics and functions of traditional herbal tea, further innovates to adapt to modern people's changing tastes, making this characteristic beverage a footnote to Chinese food culture.
What is even more gratifying is that Heqizheng Sparkling Herbal Tea has opened a new track of "herbal tea + bubbles," "breaking the game" in an innovative way, reshaping the market perception of traditional herbal tea, meeting consumers' youthful and diversified drinking needs, and is expected to become the next "dark horse" in the beverage market. With its product innovation capability, Heqizheng has also become the "herbal tea innovation expert."
Source: Food Observer (ID: shipinguanchajia)
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