--- title: "Heavyweight | Ready-to-Drink Soy Milk Sparks a New Appearance Revolution, Black Bull's New Bottled Product Hits the Market to Fuel 2018!" description: "In 2017, Black Bull soy milk entered the ready-to-drink market and added over 4,000 high-quality potential distributors in just half a year, covering most provinces across China, and created a classic case of monthly sales of 20,000 cases in county-level markets. Now, entering 2018, Black Bull soy milk continued its strong performance, achieving a good start in the gift market during the Spring Festival. According to New Distribution, Black Bull's new PET bottled soy milk is about to hit the market on March 20, launching a vigorous appearance revolution." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-03-13" language: "en" canonical: "https://xinjignxiao.com/en/articles/heavyweight-ready-to-drink-soy-milk-sparks-a-new-appearance-revolution-b-f1b7eb70/" markdown: "https://xinjignxiao.com/en/articles/heavyweight-ready-to-drink-soy-milk-sparks-a-new-appearance-revolution-b-f1b7eb70.md" original_source: "https://mp.weixin.qq.com/s/1dhawFgVQ0h7B1e1B9ozYw" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-%E5%8D%B3%E9%A5%AE%E8%B1%86%E5%A5%B6%E5%86%8D%E6%8E%80%E9%A2%9C%E5%80%BC%E9%9D%A9%E5%91%BD-%E9%BB%91%E7%89%9B%E7%93%B6%E8%A3%85%E6%96%B0%E5%93%81%E9%9C%87%E6%92%BC%E4%B8%8A%E5%B8%82%E5%8A%A9%E7%87%832018-f1b7eb70.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/heavyweight-ready-to-drink-soy-milk-sparks-a-new-appearance-revolution-b-f1b7eb70/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Heavyweight | Ready-to-Drink Soy Milk Sparks a New Appearance Revolution, Black Bull's New Bottled Product Hits the Market to Fuel 2018! > In 2017, Black Bull soy milk entered the ready-to-drink market and added over 4,000 high-quality potential distributors in just half a year, covering most provinces across China, and created a classic case of monthly sales of 20,000 cases in county-level markets. Now, entering 2018, Black Bull soy milk continued its strong performance, achieving a good start in the gift market during the Spring Festival. According to New Distribution, Black Bull's new PET bottled soy milk is about to hit the market on March 20, launching a vigorous appearance revolution. In 2017, Black Bull soy milk entered the ready-to-drink market and added over 4,000 high-quality potential distributors in just half a year, covering most provinces across China including Heilongjiang, Liaoning, Jilin, Hebei, Henan, Shandong, Anhui, Jiangsu, Jiangxi, Hubei, Hunan, and more. It also created a classic case of monthly sales of 20,000 cases in county-level markets! Now, entering 2018, Black Bull soy milk continued its strong performance from last year, achieving a good start in the gift market during the Spring Festival. According to New Distribution, Black Bull's new PET bottled soy milk is about to hit the market on March 20, launching a vigorous appearance revolution. **Appearance: Breaking the Mold with a Fresh and Simple Style** In the current ready-to-drink soy milk market, the problem of product homogeneity is increasingly prominent: similar contents, nearly identical packaging, often giving a sense of "all the same." Especially, the outer packaging is relatively monotonous, with low recognition and lacking design and fashion sense. Facing this situation, Black Bull's new PET bottled soy milk breaks the mold, making revolutionary changes in "appearance." From the samples obtained by New Distribution, the main visual of Black Bull's new product packaging is fresh and clean, featuring non-GMO soybeans and a kingfisher from nature as the main characters, full of "spring vitality." The simple and elegant design fully highlights the product's "light" and "simple" characteristics, catering to the current needs of white-collar workers and young people in China to reduce life pressure. From distributor feedback, the high appearance of Black Bull's new product has been widely recognized. Especially as the post-90s and post-95s generations become the main force in soy milk consumption, they are individualistic and seek uniqueness, so such fresh and simple soy milk new products naturally gain popularity. **Technology: Adopting Triple Removal Technology for Perfect Taste** It is worth noting that on the outer packaging of Black Bull's bottled soy milk new product, "Triple Removal Technology" (removal of residue, beany flavor, and skin) is prominently marked as a selling point, continuing Black Bull's long-standing technological advantage and the reason for its delicate taste. As is well known, Black Bull soy milk has always adhered to high standards in raw material selection. Every soybean comes from non-GMO soybeans in Northeast China, strictly controlled from the source. In the production process, Black Bull's triple removal technology solves the long-standing problem that has plagued the industry, not only retaining the original nutrients and flavor of soybeans without any beany smell, but also making the taste delicate, smooth, rich, and mellow, meeting consumers' pursuit of refined life and taste enjoyment. **Channels: Full-Channel Expansion to Build Diverse Consumption Scenarios** With this product launch, Black Bull soy milk offers two specifications: PET 350g bottle and PET 1.25kg bottle. The former focuses on single-bottle sales, mainly in convenience stores, supermarkets, schools, etc. In contrast, the latter clearly shows the strategic intention to develop the catering market. After all, in the FMCG field, the saying "those who win the catering market win the world" has long been regarded as a golden rule, and the soy milk market is no exception. Influenced by traditional dietary culture, current soy milk demand is mainly concentrated in breakfast consumption. After years of public awareness and industrial upgrading, and with consumers' increasing understanding of high-quality protein functions, people gradually recognize soy milk in various environments, and the proportion of consumption in various scenarios has increased. While adding the 1.25kg sharing size, Black Bull soy milk continuously builds richer consumption scenarios, especially guiding catering and family consumption. **Marketing: Online-Offline Linkage to Grab 4888 Yuan Red Packets** New Distribution has learned that after the official launch of Black Bull's new PET bottled soy milk, Black Bull Food will provide professional and systematic price system maintenance, offline product display guidance, promotional material support, and equip distributors with a comprehensive and faster after-sales service system. At the same time, it will carry out a series of online and offline promotions to maximize brand awareness in the shortest time. Among them, "Scan to Win Big Prizes" and "Open Lid to Scan" will become a killer feature for Black Bull Food. In recent years, red packet marketing has benefited many companies. Based on the 2017 scan-to-send-red-packet activity, Black Bull Food optimized and upgraded the relevant rules, setting the grand prize as 4888 yuan in cash, with instant scanning and instant claiming. While consumers taste high-quality soy milk, they can also enjoy the joy of winning big prizes! Accompanying with heart, warm as ever. Since its establishment 22 years ago, Black Bull Food has insisted on using healthy raw materials, excellent production processes, delicious product flavors, and sincere service attitude to accompany everyone, making "Black Bull soy milk is the best" deeply rooted in people's hearts. 2018 is a year of strong breakthrough and comprehensive explosion for Black Bull Food. While creating new ready-to-drink soy milk products, more solid products are also being launched for distribution: Tray series (five-grain nut oatmeal, red date and wolfberry oatmeal, coconut shreds cereal oatmeal), Yam series (Black Bull yam and sesame paste, Black Bull yam and walnut powder), and Thai original imported snack Nasan corn balls, all are golden products with distinct selling points and unlimited "money" prospects. Black Bull Food sincerely invites distributors to participate in this "big health" business, achieving mutual benefit and win-win, growing together, and heading to a wealth feast! Advertisement **Investment Hotline** **020-87575136** **(Long press the QR code to add WeChat for more investment policies)** -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. 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