---
title: "Heavyweight: 2018 China Community Group Buying Platform Inventory!"
description: "As the capital winter arrives, community group buying has become the last straw everyone is grasping for in 2018, with over 2 billion yuan pouring in within 50 days. This article categorizes the types of participants in the industry, their geographic distribution, and the development status of various platforms, based on a survey of 50+ platforms by New Distribution."
author: "新经销刘少德"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-12-05"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/heavyweight-2018-china-community-group-buying-platform-inventory-8f00dc80/"
markdown: "https://xinjignxiao.com/en/articles/heavyweight-2018-china-community-group-buying-platform-inventory-8f00dc80.md"
original_source: "https://mp.weixin.qq.com/s/zZREdqGnRQJKacRfzOhgAw"
translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-2018%E5%B9%B4%E4%B8%AD%E5%9B%BD%E7%A4%BE%E5%8C%BA%E5%9B%A2%E8%B4%AD%E5%B9%B3%E5%8F%B0%E7%9B%98%E7%82%B9-8f00dc80.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/heavyweight-2018-china-community-group-buying-platform-inventory-8f00dc80/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Heavyweight: 2018 China Community Group Buying Platform Inventory!

> As the capital winter arrives, community group buying has become the last straw everyone is grasping for in 2018, with over 2 billion yuan pouring in within 50 days. This article categorizes the types of participants in the industry, their geographic distribution, and the development status of various platforms, based on a survey of 50+ platforms by New Distribution.

△Add friend and note "inspection" to register
As the capital winter arrives, everyone is looking for opportunities. Undoubtedly, in 2018, with drastic changes in the external environment, community group buying has become the last straw that everyone is eager to grasp. The frenzy of over 2 billion yuan in capital entering within 50 days has further shown people's madness for innovative business models. So, what types of participants are there in the community group buying industry? How are they distributed nationwide? And how is each platform developing?
Reply with "**community group buying****”** in the New Distribution official account to get the full report.
**1**
**Distribution Statistics of Community Group Buying Platforms**
Recently, New Distribution surveyed over 50 community group buying platforms in China. Among them, besides original community group buying enterprises, there are also FMCG B2B platforms entering from the supply chain perspective, such as Xingaoqiao, Meicai, and Zhongshang Huimin, as well as offline chain stores that rely on offline store resources to expand sales channels and seek performance growth, such as Suguo and Qiandama.
**Among the 50 community group buying enterprises surveyed by New Distribution, the distribution of origins nationwide is as follows:**
In terms of geographic distribution, the provinces with the most community group buying enterprises are Beijing, Jiangsu, Guangdong, Hunan, and Zhejiang. From this, we can see that although community group buying started in Changsha, Hunan, it has blossomed nationwide, with particularly many entrepreneurs in Beijing and Jiangsu.
**2**
**Inventory of Community Group Buying Platform Types**
Among the 50 community group buying platforms surveyed and inventoried by New Distribution, **based on the background and genes of the founding teams, we divide the current community group buying platforms into the following five categories:**
1. FMCG B2B-type community group buying platforms
These refer to community group buying platforms incubated by B2B platforms, where group leaders are typically traditional retail store owners. Typical examples include Kaola Selection under Xingaoqiao, Huigougo under Zhongshang Huimin, Xingsheng Youxuan under Furong Xingsheng, Meijia Youxiang under Meicai, and mini-programs incubated by No.1 Life.
2. Retail enterprise-type community group buying platforms
These refer to community group buying platforms incubated by retail enterprises that already have complete warehousing and distribution capabilities, product organization capabilities, and retail operations. Typical examples include Linlinyi under Xianguo No.1, mini-programs incubated by Qiandama, Suguo Youxuan under Suguo Convenience, Mixian Life under Baiguoyuan, and Heshequn under Hema Fresh.
3. Platform-incubated community group buying platforms
These refer to community group buying platforms incubated by other enterprises (not FMCG B2B or traditional retail enterprises), such as Meiri Yitao under Missfresh, Youjia Puzi under JD.com, and Xiaoqule under Global Grabber.
4. Original entrepreneurial community group buying platforms
Original community group buying platforms refer to platforms that started with community group buying as their initial entrepreneurial project. Among them, there are many entrepreneurs with work experience at internet giants like Tencent and Meituan. Based on this, we further divide original entrepreneurial community group buying platforms into two categories:
  * Original community group buying platforms with well-known company backgrounds, such as Shixianghui founded by the former vice president of Benlai Life, Niwomin founded by the former strategic expansion director of Tencent, and Squirrel Pinduoduo founded by a co-founder of Meituan;
  * Original community group buying platforms without well-known company backgrounds, such as Dailebu, Xianlepin, Laowang Community, and Xuanhaohuo.
5. Industry chain service enterprises
These are enterprises that provide SaaS software and warehousing and distribution services for community group buying platforms, such as Zhitongcang providing front-end warehouse services, and Shudongpo and Qunjielong providing SaaS and mini-program services.
**Note:** Because some platforms are both platform-incubated and have other backgrounds or genes, such as Xingsheng Youxuan based on the Furong Xingsheng system, which has both FMCG B2B genes and retail genes, and is also an internal incubation project, we only classify them under the most obvious category.
**3**
**Development Details of Mainstream Community Group Buying Platforms**
Due to limited survey samples, platforms not surveyed are welcome to leave a message at the end of the article, and we will improve and supplement in subsequent statistics. If you are a founder or investor of a community group buying platform, you are welcome to scan the QR code below to add the editor's WeChat and join the community to discuss community group buying related topics.
Reply with "**community group buying****”** in the New Distribution official account to get the full report.
**The 10th B-end E-commerce Inspection -- "From Products to Scenes"**
Activity time: December 10-13
Activity location: Wuhu, Nanjing, Changsha
Activity process:
> Morning of December 10: Inspect Three Squirrels headquarters + snack store
>
> Afternoon of December 10: Inspect Nanjing Squirrel Small Store
>
> Evening of December 10: Inspect Nanjing Master Gao Beer Workshop Store
>
>
>
>
> All day December 11: Nanjing-Changsha, or free arrangement
>
>
>
>
> Morning of December 12: Community group buying exchange salon
>
>
> Afternoon of December 12: Kaola Selection Hero Alliance Launch Conference
>
> Evening of December 12 to early morning of December 13: On-site inspection of Kaola Selection logistics center -- **This time period is the peak sorting period in the warehouse, allowing direct observation and learning of the backend operation process of community group buying e-commerce**
**Distributor friends who are interested are welcome to join us to understand and inspect on-site**: 
**Organization forms**
**1. Expert exchange salon** **2. Company visit**
3. On-site explanation
4. One-on-one exchange**5. Actual market case visit**
Friends who want to participate can register separately if interested in a particular day's content.
Long press this QR code or click "Read Original" to register with one click!
Add friend and note your intention
-END-


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671