--- title: "Haidian VP Chen Qinghong: \"Dealers Have Great Development Space in B2B\"" description: "With the rapid development of Internet technology and the introduction of the new retail concept, major B2B platform providers have entered the traditional retail industry with concepts such as \"online-offline logistics integration,\" \"efficient supply chain integration,\" \"member interoperability,\" and \"big data.\" Companies led by Alibaba, JD.com, Zhongshang Huimin, and Zhanghe Tianxia have launched nationwide strategic layouts, expanding physical stores, developing supply platforms, and promoting ordering software. Each time they enter a city, they compete with local dealers, squeezing their living space and making them increasingly anxious." author: "陈庆洪" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-11-09" language: "en" canonical: "https://xinjignxiao.com/en/articles/haidian-vp-chen-qinghong-dealers-have-great-development-space-in-b2b-3e6857f6/" markdown: "https://xinjignxiao.com/en/articles/haidian-vp-chen-qinghong-dealers-have-great-development-space-in-b2b-3e6857f6.md" original_source: "https://mp.weixin.qq.com/s/JtbckTBwo7G1G8R8uKofuQ" translation: "https://xinjignxiao.com/zh/articles/%E6%B5%B7%E9%BC%8E%E5%89%AF%E6%80%BB%E9%99%88%E5%BA%86%E6%B4%AA-%E7%BB%8F%E9%94%80%E5%95%86%E5%81%9Ab2b%E5%A4%A7%E6%9C%89%E5%8F%91%E5%B1%95%E7%A9%BA%E9%97%B4-3e6857f6.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/haidian-vp-chen-qinghong-dealers-have-great-development-space-in-b2b-3e6857f6/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Haidian VP Chen Qinghong: "Dealers Have Great Development Space in B2B" > With the rapid development of Internet technology and the introduction of the new retail concept, major B2B platform providers have entered the traditional retail industry with concepts such as "online-offline logistics integration," "efficient supply chain integration," "member interoperability," and "big data." Companies led by Alibaba, JD.com, Zhongshang Huimin, and Zhanghe Tianxia have launched nationwide strategic layouts, expanding physical stores, developing supply platforms, and promoting ordering software. Each time they enter a city, they compete with local dealers, squeezing their living space and making them increasingly anxious. With the rapid development of Internet technology and the introduction of the new retail concept, major B2B platform providers have entered the traditional retail industry with concepts such as "online-offline logistics integration," "efficient supply chain integration," "member interoperability," and "big data." Companies led by Alibaba, JD.com, Zhongshang Huimin, and Zhanghe Tianxia have launched nationwide strategic layouts, expanding physical stores, developing supply platforms, and promoting ordering software. Each time they enter a city, they compete with local dealers, squeezing their living space and making them increasingly anxious. How should traditional dealers find their future path? Should they join B2B platforms for development? Should they build their own supply platforms to compete head-on with e-commerce giants? Or should they directly switch industries and give up this increasingly thin-profit market? **Mr. Chen Qinghong, Deputy General Manager of Haidian Company, deeply analyzed the current situation of the industry at the forum of the 3rd FMCG + Internet Conference held by New Distribution on November 8. He believes that "in China's retail industry, dealers are an inevitable existence, and they still have great development space!"** The greatest value and significance of the "new retail" movement is to help build a truly fundamental distribution channel offline. Economic transformation and the characteristics of regional market environments have formed the uniqueness of China's dealer industry. China's vast market geography, imperfect commercial circulation models, and unique relationship-based marketing mean that manufacturers need dealers who are more familiar with local consumers and have local marketing resources in important links such as product market coverage, deep distribution, product promotion, and market management. Dealers play an important role between products and sales terminals, becoming a bridge connecting manufacturers and small shops. In other words, the dealer's business itself is a network of large B to small B. Mr. Chen Qinghong said: "Dealers are inherently doing B2B business, but traditional business thinking, multi-level distribution models, low efficiency and high costs can no longer connect to this Internet-based market environment, nor adapt to more diversified and fragmented scenario needs. What Haidian wants to do is **empower** , allowing dealers' own B2B attributes, through the networked tools we provide and the rich resources loaded, to exert greater capabilities, ultimately generating more value and benefits. Simply put, it is **tool + resource + capability** three-dimensional empowerment." Retail returns to essence, technology helps upgrade. For dealers, "upgrade" is a very common and popular concept, but it is also vague. Haidian Company, with 20 years of retail industry experience + years of product development + deep collaboration with model customers, has made the concept truly land and produce practical results. **First, a tool.** Qianfan Youhuo is an innovative software developed by Haidian that can help traditional dealers build self-operated B2B platforms. With a hybrid operation model of "self-operation + matching," channel dealers on the Qianfan Youhuo platform can choose to become "city operators" to recruit downstream suppliers to join the platform, achieving the goal of sharing resources such as supply, logistics, warehouses, and sales personnel for mutual benefit. At the same time, they can also take on the role of suppliers, directly supplying to terminal small shops, which not only breaks through distribution difficulties and improves sales capabilities, but also provides millions of small shops with richer product choices and higher-precision delivery services. The rapid data transmission and collection analysis capabilities of Internet software make the links in the entire supply chain process closer and more efficient. **Second, resource loading.** Launching and independently operating a B2B platform is only the first step in the empowerment process. The next step is to let this tool continuously create more diverse value. Mr. Chen Qinghong told us that Haidian has begun to connect with partners that can provide value-added services. In the future, on the Qianfan Youhuo platform, loan services, financial services, marketing promotion functions, etc. will be launched one after another. Especially after reaching a strategic cooperation with Wanda Group last year, greater capital investment and richer "physical" channels will highlight the advantages of "Qianfan" and make it an indispensable tool for dealers. **Third, capability.** B2B giants are impacting the physical retail industry with great force. We have seen expansion speed, platform traffic, price wars, etc., but how much real profit is there? Online B2B companies wanting to forcefully carve up the physical retail market share is not something that can be done overnight. Dealers can also use Internet tools to establish digital operation management thinking, refined logistics management systems, multi-dimensional member marketing methods, etc. These capabilities can consolidate the channel advantages, distribution advantages, and supply advantages they already have, thereby expanding business faster, increasing sales, and creating profits. Finally, Mr. Chen Qinghong told us: In the market waves, those who can plan ahead, adjust direction in time, and conform to market trends are the winners. Haidian Company is a first-class retail information service provider in China, serving many chain convenience stores, supermarkets, and shopping center projects nationwide, with very rich retail industry experience. **For dealers, in addition to Qianfan Youhuo, Haidian can provide a complete solution, including inventory management business, warehousing and logistics business, store management systems, field personnel management systems, etc., which can help dealers cope with market changes and quickly complete Internet transformation.** In the future, Haidian will also use the latest technology to develop more new products, new applications, and new functions, providing new ideas for dealers' operation and development in the new retail environment. Click **Read Original** to see more highlights of the 3rd FMCG + Internet Conference... -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671