---
title: "Guochao Beverage Hit-Maker Hankow Er Chang Completes Two Rounds of Financing Exceeding 100 Million Yuan, Pushes into Healthy Milk Tea Market"
description: "Hankow Er Chang recently announced the completion of two consecutive financing rounds: an A round led by Qingliu Capital with participation from Hillhouse Ventures and Country Garden Venture Capital, and an A+ round led by Shunwei Capital, with total financing exceeding 100 million yuan and existing shareholder QinQin Investment increasing its stake. As a representative of the trendy guochao beverage brands, Hankow Er Chang originated from the once-popular 'Erchang Soda' in Wuhan. Inspired by urban cultural memories, the founding team aims to create a 'trendy beverage' that accompanies the growth of contemporary young people, launching the new brand 'Hankow Er Chang'. Its products have become phenomenal hits upon release, attracting capital market attention and ultimately gaining financial backing to fuel its growth."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-09-22"
language: "en"
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# Guochao Beverage Hit-Maker Hankow Er Chang Completes Two Rounds of Financing Exceeding 100 Million Yuan, Pushes into Healthy Milk Tea Market

> Hankow Er Chang recently announced the completion of two consecutive financing rounds: an A round led by Qingliu Capital with participation from Hillhouse Ventures and Country Garden Venture Capital, and an A+ round led by Shunwei Capital, with total financing exceeding 100 million yuan and existing shareholder QinQin Investment increasing its stake. As a representative of the trendy guochao beverage brands, Hankow Er Chang originated from the once-popular 'Erchang Soda' in Wuhan. Inspired by urban cultural memories, the founding team aims to create a 'trendy beverage' that accompanies the growth of contemporary young people, launching the new brand 'Hankow Er Chang'. Its products have become phenomenal hits upon release, attracting capital market attention and ultimately gaining financial backing to fuel its growth.

Recently, **Hankow Er Chang announced the completion of two consecutive financing rounds: an A round led by Qingliu Capital, with participation from Hillhouse Ventures and Country Garden Venture Capital, and an A+ round led by Shunwei Capital, with total financing exceeding 100 million yuan. Existing shareholder QinQin Investment continued to increase its stake.**
As a representative of the popular guochao beverage brands, Hankow Er Chang originated from the once-popular 'Erchang Soda' in Wuhan. Inspired by urban cultural memories, the founding team aims to create a 'trendy beverage' that accompanies the growth of contemporary young people, launching the new brand 'Hankow Er Chang'. Its products have become phenomenal hits upon release, and the strong momentum has attracted capital market attention, ultimately gaining financial backing to fuel its growth.
**-01-
Naturally Attracting Traffic and Capital Favor**
**Hankow Er Chang's Tricks for Creating Hits**
**'Naturally attracting traffic' is a widely noted feature of Hankow Er Chang.** Since the brand's inception, every product under Hankow Er Chang has triggered a buying frenzy upon launch, achieving large-scale organic online dissemination. The reason may lie in **'sparking young consumers' desire to communicate'**.
Using the small beverage bottle as a carrier, starting from visual and experiential design, and incorporating a wealth of creative gameplay, Hankow Er Chang's high-aesthetic products such as the confession bottle 'Love Soda' and the koi bottle 'Yun Qi Soda' carry strong social attributes. They not only align with keywords favored by young people but also gain their attention and adoration, fostering interaction and cheering emotions, thereby driving spontaneous word-of-mouth among consumers.
Beyond its basic sparkling juice drinks, Hankow Er Chang has struck again, **continuously launching new products to enrich its product line, while also building new beverage consumption scenarios for communicating with young people through deep collaborations with well-known traffic IPs, KOLs, and brands.**
Among these, the co-branded 'Salted Pineapple SODA' with Xiaomi Youpin attracted the younger generation of 'Mi fans'; the collaboration with guochao clothing brand Li-Ning was a powerful alliance; the limited-edition co-branded drink with Modern Sky cheered on young people's dreams; and the partnership with Fish Eye Coffee for a cross-border Qixi Festival love gift box created more new ways to enjoy beverages—these new products, both in taste and appearance, match the culture and aesthetics of today's youth, while also maintaining product topicality and brand surprise.
**-02-**
**Launching Health-Oriented Oat Milk Tea**
**Demonstrating Ambition to Enter a New Track**
After creating a series of hit products, **Hankow Er Chang, always aiming to lead consumer demand, has targeted the needs of urban young people for healthy milk tea beverages and seized the opportunity of the rising healthy milk tea market** by launching a new milk tea product, Oat Milk Tea, which satisfies young people's 'mouth excitement' for milk tea while also addressing health needs.
The outer packaging of Hankow Er Chang's Oat Milk Tea retains the brand's iconic image, Gu Gu, and creates a visual concept of 'Gu Gu's Travel Season' based on different flavors, turning the product into a story that can directly communicate with consumers.
Compared with traditional milk tea, Oat Milk Tea achieves an upgrade and breakthrough in taste, with richer layers and a smoother entry. The product uses oat milk as an ingredient, which not only adds a unique texture but also provides rich dietary fiber, making it more friendly to lactose-intolerant consumers. Combined with its 0 sucrose and low-fat characteristics, it fully matches the current young people's pursuit of both taste and health, deeply aligning with their lifestyle.
**-03-
Respecting Self and Individuality**
**Parallel Universe as a Creator of New Lifestyles**
The myth of Hankow Er Chang, a hit-maker that rapidly expands into emerging markets, frequently launches new categories, and precisely captures the pain points of the young market, continues.
In 2019, Hankow Er Chang's parent company, Hengrunshi, incubated a new parallel independent sub-brand, Parallel Universe, which emphasizes individuality and self in its brand philosophy and culture, targeting female consumers as its primary audience.
Currently, the brand has two product series on the market: the low-alcohol flavored prepared wine series 'Parallel Universe', tailored for young urban women, and the 'Feng Lin Huo Shan' scented sparkling water series for urban populations.
As a brand that pursues beauty and a better lifestyle, Hankow Er Chang believes that **the key to controlling the core needs of young users lies in continuously creating empathetic experiences with young people.** Leading the way in lifestyle, promoting a positive attitude, and giving young people more choices, in the future, Hankow Er Chang, this young guochao brand, will surely bring more imagination and growth space.
**About [Hankow Er Chang]**
The Hankow Er Chang brand originated from an old soda that was popular in Wuhan for nearly a century. With reverence for the old taste and a commitment to creating healthy beverages that accompany the growth of contemporary young people, the new guochao beverage brand Hankow Er Chang was born.
Targeting urban young people, the brand is positioned as the 'trendy brand in beverages', continuously launching commemorative, limited, and co-branded editions. It is committed to using trendy beverages as a carrier to convey the lifestyle of today's youth: 'confidence, freedom, and individuality above all'.
**About [Wuhan Hengrunshi Operation Management Co., Ltd.]**
Wuhan Hengrunshi Operation Management Co., Ltd. is dedicated to providing the public with creative consumption experiences and products, and spreading a quality modern lifestyle. It owns several influential brands, including 'Hankow Er Chang', 'Parallel Universe', and 'Zhengqi Workshop'.
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