---
title: "GPT-4 is Here: It Answered Several Questions About the Future of Consumption, Brands, Marketing, and China"
description: "Last night, GPT-4 was officially released! OpenAI CEO Sam Altman introduced it directly: \"This is our most capable model yet!\" According to OpenAI's official introduction, GPT-4 is a large multimodal model, meaning its input can be text (up to 25,000 words) or images. For example, if you drop a glove, it will fall onto a wooden board, and the ball will bounce off. Even a simple sketch of a website on paper can be photographed and uploaded to GPT-4, which will instantly generate the HTML code for the site."
author: "赵波"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-03-15"
language: "en"
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# GPT-4 is Here: It Answered Several Questions About the Future of Consumption, Brands, Marketing, and China

> Last night, GPT-4 was officially released! OpenAI CEO Sam Altman introduced it directly: "This is our most capable model yet!" According to OpenAI's official introduction, GPT-4 is a large multimodal model, meaning its input can be text (up to 25,000 words) or images. For example, if you drop a glove, it will fall onto a wooden board, and the ball will bounce off. Even a simple sketch of a website on paper can be photographed and uploaded to GPT-4, which will instantly generate the HTML code for the site.

Last night, GPT-4 was officially released! OpenAI CEO Sam Altman introduced it directly: "This is our most capable model yet!"
According to OpenAI's official introduction, GPT-4 is a large multimodal model, meaning its input can be text (up to 25,000 words) or images.
(Look at the picture) What happens when a glove falls?
It will fall onto the wooden board, and the ball will be bounced off.
Even just a simple sketch of a website on paper:
Take a photo and upload it to GPT-4, and it can instantly generate the website's HTML code!
In terms of performance, OpenAI directly stated:
It performs at human levels on various professional and academic benchmarks!
And it's not just about releasing GPT-4; OpenAI also made a series of "big moves" in one go:
  * ChatGPT Plus: An upgraded version of ChatGPT integrated with GPT-4
  * Released the GPT-4 API
  * Published the technical paper
  * Made the System Card public
Given its power, New Distribution asked GPT-4 several questions about the future of the consumer goods industry, focusing on people, markets, marketing, and technological changes.
To be honest, the professionalism of AI's answers surprised me greatly, as the comprehensiveness and accuracy of the content have significantly improved compared to before, and it also provided many pertinent suggestions. Without further ado, let's see GPT-4's answers.
****What impact will artificial intelligence have on human society's consumption concepts in the future?****
**ChatGPT:** Artificial intelligence (AI) has multiple impacts on human society's consumption concepts, including the following aspects: 1. Personalized recommendations and customized production: AI can analyze consumers' purchase history, interests, behaviors, and other data to accurately recommend products and services, meeting consumers' personalized needs. At the same time, AI can also optimize production processes to achieve customized production, thereby better meeting consumer needs. 2. Price optimization: AI can determine optimal prices by analyzing market supply and demand, competition, and other data, thereby achieving price optimization and improving corporate profitability. Consumers can also use AI to compare prices and value for money across different products, making more informed purchasing decisions. 3. Enhanced consumption experience: AI can use technologies such as speech recognition, natural language processing, and image recognition to achieve more intelligent and humanized interactive experiences, thereby increasing consumer satisfaction and loyalty. 4. Consumer rights protection: AI can use big data analysis and prediction to promptly identify and resolve product quality issues, thereby protecting consumer rights. At the same time, AI can also use technologies such as smart contracts and blockchain to better protect consumer rights. Overall, AI will bring more choices, higher personalization, better experiences, and better protection to human society's consumption concepts, while also promoting more rational and sensible consumption.
****Will personalized recommendations lead humanity into an information cocoon?****
**ChatGPT:** Personalized recommendations may indeed lead humanity into an information cocoon, because AI systems often recommend content based on individual preferences and historical data, forming an information environment tailored to the individual, which may overlook novel and diverse information.
This information cocoon situation may make people more entrenched in existing views and thoughts, unwilling to engage with and understand different viewpoints and information. At the same time, such personalized recommendations may also reinforce cognitive biases, making people more resistant to and rejecting of viewpoints and information that differ from their own, which could lead to social division and conflict.
To avoid this situation, we need to obtain information through multiple channels and not limit ourselves to AI-recommended content. For example, we can actively seek diverse information sources, communicate and exchange opinions with people from different backgrounds, and try to engage with and understand different viewpoints and values. At the same time, we can also encourage AI systems to consider diversity and balance more when making recommendations, thereby better serving society as a whole.
When people can easily access any information through AI, will it lead to humans no longer being willing to learn new knowledge, engage in new social interactions, or explore new things, entrusting all aspects of life to AI, and eventually, as Yuval Noah Harari said in "Homo Deus," humans being dominated by AI? People's easy access to any information through AI may indeed lead some to no longer actively learn new knowledge, explore new things, or have the motivation to interact with others, entrusting all aspects of life to AI. If this trend continues, it may indeed lead to humans gradually being dominated by AI. However, we must also recognize that human learning, social interaction, and development are not solely due to a lack of knowledge or information. The reasons people learn, socialize, and develop stem more from intrinsic curiosity, the desire for knowledge, and the need for self-actualization. Even with AI's help, humans will still have higher pursuits and challenges, continue to explore and discover new knowledge and fields, and interact and cooperate with others to jointly promote social development. Therefore, while utilizing AI, we must also cultivate and strengthen human values, abilities, and competencies, encourage people to explore and discover new knowledge and fields, continuously improve their skills and capabilities, and proactively communicate and cooperate with others, thereby better achieving self-actualization and social development goals. At the same time, we also need to appropriately regulate and supervise AI development to prevent its domination and harm to humans.
**Under the dominance of AI civilization, how can humans achieve independent thinking?**
**ChatGPT:** Under the dominance of AI civilization, it is not easy for humans to achieve independent thinking, but it is a goal we must strive for. Here are some suggestions:
1. Cultivate critical thinking: Critical thinking is key to independent thinking; it helps us analyze and evaluate various information and viewpoints, thereby making our own judgments and decisions. 2. Diversify information sources: In addition to relying on AI-provided information, we should also obtain information from different sources, such as books, journals, newspapers, social media, etc., to gain a more comprehensive understanding of things. 3. Maintain an open attitude towards different viewpoints: When facing different viewpoints and opinions, we should remain open, try to understand the reasons and logic behind different perspectives, and thus better engage in independent thinking. 4. Maintain curiosity and the desire for knowledge: Curiosity and the desire for knowledge are important drivers of human independent thinking; we should always maintain this spirit, exploring and discovering new knowledge and fields. 5. Self-reflection and self-evaluation: We need to regularly engage in self-reflection and self-evaluation to understand our cognitive biases and blind spots, identify areas for improvement, and continuously enhance our thinking abilities and competencies. In summary, under the dominance of AI civilization, we need to recognize the importance of independent thinking and take action. Only through our own thinking and judgment can we better adapt to and address future challenges and opportunities.
**Will large companies use AI to influence consumer purchasing decisions to achieve their commercial purposes?**
**ChatGPT:** Large companies may use AI to influence consumer purchasing decisions to achieve their commercial purposes. This is because AI technology can analyze consumer data and behavioral patterns and recommend personalized products and services based on this information. In this way, large companies can better meet consumer needs and preferences, thereby increasing sales and profits.
However, it is important to note that large companies should adhere to ethical and legal standards when using AI. They cannot achieve commercial purposes by deceiving or misleading consumers. Additionally, they should clearly inform consumers about how they use AI to influence purchasing decisions and give consumers choice and control. In summary, AI can help large companies better meet consumer needs and preferences, but it must comply with ethical and legal standards to protect consumer rights.
**If I entrust all my physical information, work and life behavioral data to AI for monitoring and management, what will AI do with this data?**
**ChatGPT:** If you entrust all your physical information, work and life behavioral data to AI for monitoring and management, AI will process the data based on its type and purpose. Here are some possible applications:
1. Health management: AI can monitor your health status based on your physical information and provide personalized health advice, such as diet, exercise, sleep, etc. AI can also help you manage chronic diseases, such as diabetes, hypertension, etc. 2. Work and life planning: AI can provide personalized planning and advice based on your work and life behavioral data, such as time management, optimizing work processes, reducing time waste, etc. 3. Security monitoring: If you use certain IoT devices, such as smart homes, smartwatches, etc., AI can monitor these devices and provide security alerts, such as reminding you to change device passwords to avoid hacker attacks. 4. Personalized advertising and product recommendations: If you authorize AI to use your personal data, AI can recommend personalized advertisements and products based on your interests and behavioral patterns. In summary, if you entrust all your physical information, work and life behavioral data to AI for monitoring and management, AI will process the data based on its type and purpose, providing personalized services and recommendations. At the same time, you need to consider data privacy and security issues to ensure your personal data is not misused or leaked.
**Can AI solve the current problems of human lack of faith, spiritual emptiness, and lack of meaning?**
**ChatGPT:** AI is essentially a technology that can process and analyze large amounts of data and extract useful information and patterns. Although AI can help humans solve many problems, it cannot directly solve issues such as lack of faith, spiritual emptiness, and lack of meaning.
These problems belong to the emotional and value dimensions of the human heart, based on our culture, beliefs, experiences, and personal views. Although AI can simulate and imitate human thought processes, it lacks human emotions and subjective experiences, so it cannot truly understand and satisfy human emotional and spiritual needs. Furthermore, AI algorithms and decisions are influenced by programmers and datasets, which may lead to biased and unjust results. Therefore, in some cases, AI may even exacerbate certain problems, such as extremism and information overload on social media. Thus, although AI can provide help and solve problems in certain areas, it cannot directly solve human problems of faith, spirit, and meaning. This requires deeper thinking and exploration, as well as our own efforts and practices.
**If Coca-Cola purchases AI advertising in the future, will AI covertly push Coca-Cola information to consumers?**
**ChatGPT:** AI advertising can indeed push Coca-Cola information to consumers, but it will not do so "covertly." Advertisements are authorized and legally purchased by clients, and these ads are placed with the audience's explicit awareness; consumers can also choose not to view these ads.
AI advertising typically uses consumer behavior and interest data to target ads, such as search history, browsing records, and purchase preferences. This allows AI advertising to more accurately find interested audiences, thereby improving ad effectiveness and conversion rates. However, this does not mean AI advertising will push information to consumers without authorization; it follows relevant legal and ethical norms. In summary, AI advertising is an effective marketing tool, but in its use, legality and transparency must be ensured, and relevant moral and social responsibilities must be followed.
**In the future AI era, will changes in consumer habits and behaviors give rise to new global brands?**
**ChatGPT:** In the future AI era, changes in consumer habits and behaviors may give rise to new global brands. With technological advancements and changes in consumer needs, global business competition is also evolving. The application of AI technology enables companies to understand consumer needs more precisely, thereby providing products and services that better meet consumer expectations, which helps emerging brands gain greater opportunities in the global market. For example, emerging brands may rise from consumer demand for sustainable and environmentally friendly products, which is increasingly important in modern society. They may use AI technology to target these consumers and provide better products and services, thereby building brand value and awareness in the market. Additionally, with the proliferation of social media and e-commerce, emerging brands can also achieve globalization through online marketing and promotion. In summary, the future AI era may provide more opportunities for emerging brands, but it also faces challenges of global competition. In this era, companies need to continuously innovate and improve to meet consumer needs and maintain competitiveness.
**In the AI era, how have the ways people obtain information and view advertisements changed compared to the past?**
**ChatGPT:** With the rapid development and popularization of artificial intelligence technology, the ways people obtain information and view advertisements have undergone many changes. Here are some major changes: 1. Search engine optimization (SEO): With continuous improvements in search engine technology, people now find it easier to obtain information through search engines. SEO has become a key digital marketing strategy, enabling companies to achieve higher rankings on search engine results pages. 2. Personalized recommendations: The rapid development of AI technology allows companies to collect and analyze user data for personalized recommendations. For example, recommendation systems based on user historical behavior and interests have become standard on e-commerce websites and social media platforms. 3. Voice search and assistants: With advancements in speech recognition and natural language processing, voice search and voice assistants have become one of the main ways people obtain information and interact. The popularity of smart speakers and smartphones enables people to interact with AI through voice. 4. Personalized advertising: By collecting user data, AI technology helps companies better understand target audiences and provide more personalized advertisements. This makes ads more targeted and efficient. 5. Virtual and augmented reality: Virtual and augmented reality technologies have become an emerging advertising method. By using AR and VR technologies, companies can provide more immersive advertising experiences, attracting user attention. In summary, AI technology is continuously changing the ways people obtain information and view advertisements, making information more personalized and efficient.
****************How should big brands adjust their marketing strategies in response to AI?****************
**ChatGPT:** Big brands need to adjust their marketing strategies as AI technology develops to better utilize and adapt to these technologies. Here are some possible adjustments: 1. Personalized recommendations: Big brands can use AI technology to collect and analyze user data and make personalized recommendations based on user historical behavior and interests. This helps brands better engage with target audiences and improve marketing effectiveness. 2. Data-driven decision-making: Big brands can use AI technology to collect and analyze data to formulate more effective marketing strategies and decisions. This helps brands better understand audiences and market trends, and optimize advertising and marketing strategies. 3. Virtual and augmented reality: Big brands can use AI technology to provide more immersive virtual and augmented reality advertising experiences. This helps brands attract user attention and increase interaction and loyalty between users and brands. 4. Voice search and assistants: Big brands can use AI technology to provide voice search and voice assistant services. This helps brands better interact with users and increase user satisfaction and loyalty. 5. Automated marketing: Big brands can use AI technology to automate marketing processes, such as automated ad placement and email marketing. This helps brands improve efficiency and reduce costs, and enhance marketing effectiveness. In summary, big brands need to actively adapt to the development of AI technology and adjust marketing strategies and methods to better utilize these technologies to improve marketing effectiveness and user experience.
****************In the AI era, will new marketing theories emerge?****************
**ChatGPT:** With the continuous development and popularization of AI technology, marketing theories are also evolving and changing. Therefore, in the AI era, new marketing theories may emerge. Here are some possible marketing theories: 1. Data-driven marketing: With the development of AI technology, brands can more easily collect and analyze large amounts of data and use this data to formulate more precise and effective marketing strategies. 2. Personalized marketing: AI technology helps brands better understand user interests and behaviors, and conduct personalized marketing and recommendations based on this information, thereby improving marketing effectiveness and user satisfaction. 3. Emotional marketing: AI technology helps brands better understand user emotions and psychological states, and formulate more emotional marketing strategies based on this information, thereby strengthening the emotional connection between users and brands. 4. Interactive marketing: AI technology helps brands better interact with users and provide more immersive marketing experiences, such as virtual and augmented reality technologies. 5. Sustainable marketing: With increasing societal attention to environmental protection and sustainability, brands need to make sustainability an important part of their marketing strategies and use AI technology to enhance the effectiveness of sustainable marketing. In summary, in the AI era, marketing theories will place more emphasis on data and personalization, and utilize AI technology to improve marketing effectiveness and user experience.
****************If AI gives consumers clear consumption and shopping advice, will brands disappear, with consumers only focusing on product functionality and effectiveness?****************
**ChatGPT:** Although AI technology can provide consumers with clear consumption and shopping advice, the value of brands remains undeniable. A brand refers to the trust and loyalty consumers have towards a company or product. Brands can provide assurance of product quality and service, and have a differentiated advantage in market competition.
Although AI technology can help consumers find the products and services they need more quickly and accurately, consumers will still pay attention to factors such as brand reputation, product quality, and service level. If brands perform well in these aspects, consumers will still choose their products and services.
Furthermore, brand marketing can still bring significant commercial value to brands. Brand marketing helps brands establish connections with consumers, increase brand awareness and recognition, enhance brand trust, and thereby increase sales and profits.
Therefore, despite AI technology providing clear consumption and shopping advice, brands remain crucial, and brand marketing remains essential. Brands help consumers make more informed and trusting decisions among many choices, while also creating commercial value and competitive advantages for brands.
****************Will AI change human values in the future?****************
**ChatGPT:** The development and application of AI technology may have an impact on future human values, but the extent and direction of this impact are uncertain. Here are some possible impacts: 1. AI may change our views on work and employment. With the development of AI technology, many repetitive and simple jobs will be automated, which may lead to some people losing their jobs. This may cause people's values about work to shift from focusing on income and material rewards to focusing on self-actualization and creating value. 2. AI may change our views on education and learning. With the development of AI technology, many knowledge and skills can be learned and mastered through AI technology, which may cause people's values about education and learning to shift from focusing on paper qualifications and exam scores to focusing on skills and practical abilities. 3. AI may change our views on human creativity and innovation. With the development of AI technology, many repetitive and simple tasks will be automated, which may cause people's values about human creativity and innovation to shift from focusing on mechanical and repetitive work to focusing on creative and innovative work. In summary, the development and application of AI technology may have an impact on future human values, but the extent and direction are uncertain. People should pay attention to the application and development of AI technology while maintaining reflection and introspection on their own values.
****************As China's GDP continues to increase, do Chinese consumer brands have the opportunity to expand to other countries?****************
**ChatGPT:** As China's GDP continues to increase, Chinese consumer brands have the opportunity to expand to other countries and achieve international development. First, the market size of Chinese consumer brands is continuously expanding, meaning they have accumulated sufficient brand awareness and strength domestically, laying the foundation for entering the international market. At the same time, as Chinese people's awareness of quality and brands increases, the demand for high-quality, high-end consumer brands is also rising, providing opportunities for Chinese consumer brands to develop internationally. Second, Chinese consumer brands have made significant progress in technology and innovation, with some brands gaining advantages in e-commerce, smart manufacturing, and logistics, which also strengthens their ability to enter the international market. Additionally, the price advantage of Chinese consumer brands is a major advantage for international expansion. Due to relatively low labor costs in China, coupled with policy support, Chinese consumer brands can sell products at more competitive prices in the international market. In summary, with China's GDP growth and domestic market expansion, Chinese consumer brands have the opportunity to expand to other countries and achieve international development. However, Chinese brands still face many challenges in the international market, such as brand awareness, quality certification, and cultural differences, and need to strengthen brand building and marketing strategies to achieve greater success internationally.


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