---
title: "Frozen Food Distributor Benefit | Leyaoju Rice Burger Takes You to the Blue Ocean Market"
description: "The market currently lacks not products but super products that can move quickly. Coupled with the special circumstances of this year's pandemic, distributors are desperately seeking such products. Terminal store owners are not obligated to promote your products, so choosing products that can sell well is half the battle for distributors. The pandemic has taught us to improve our ability to withstand operational risks under extreme conditions. Distributors care most about four issues when selecting products: 1. Who is the product for? Where will it be sold? 2. Can it move quickly? 3. What is the market capacity? 4. What are the profit margins and how will it help their business?"
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-04-27"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/frozen-food-distributor-benefit-leyaoju-rice-burger-takes-you-to-the-blu-70911452.md"
original_source: "https://mp.weixin.qq.com/s/oonGZ1KM7GV7rQ_ORC6KXA"
translation: "https://xinjignxiao.com/zh/articles/%E5%86%BB%E5%93%81%E7%BB%8F%E9%94%80%E5%95%86%E7%A6%8F%E5%88%A9-%E4%B9%90%E8%82%B4%E5%B1%85%E7%B1%B3%E6%B1%89%E5%A0%A1%E5%B8%A6%E6%82%A8%E9%81%A8%E6%B8%B8%E8%93%9D%E6%B5%B7%E5%B8%82%E5%9C%BA-70911452.md"
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---

# Frozen Food Distributor Benefit | Leyaoju Rice Burger Takes You to the Blue Ocean Market

> The market currently lacks not products but super products that can move quickly. Coupled with the special circumstances of this year's pandemic, distributors are desperately seeking such products. Terminal store owners are not obligated to promote your products, so choosing products that can sell well is half the battle for distributors. The pandemic has taught us to improve our ability to withstand operational risks under extreme conditions. Distributors care most about four issues when selecting products: 1. Who is the product for? Where will it be sold? 2. Can it move quickly? 3. What is the market capacity? 4. What are the profit margins and how will it help their business?

The market currently lacks not products but super products that can move quickly. Coupled with the special circumstances of this year's pandemic, distributors are desperately seeking such products. Terminal store owners are not obligated to promote your products, so choosing products that can sell well is half the battle for distributors.
This pandemic has taught us that we must improve our ability to withstand operational risks under extreme conditions.
Distributors care most about these four issues when selecting products:
> 1. Who is the product for? Where will it be sold? 2. Can it move quickly? 3. What is the market capacity? 4. What are the profit margins and how will it help their business?
Today, we will analyze the marketing logic of Leyaoju Rice Burger for distributors nationwide, addressing these four issues and understanding how Leyaoju solves the four major pain points of distributors.
**Pain Point 1: Solving the problem of who the product is for—locking onto target consumers**
Many distributors are confused about their target consumers when selecting products, believing their products are suitable for everyone and every scenario. Without precise positioning from distribution to promotion, they invest manpower, materials, and money only to end up with a warehouse full of expired products and poor market feedback. Leyaoju helps distributors focus resources, precisely target consumers, and greatly reduce operational risks.
Nowadays, people's work and life pace is increasingly fast, especially in the morning, which has become the most precious and urgent time of the day. Having a nutritious, high-quality breakfast is almost a luxury. Whether preparing breakfast at home or buying it on the go, time is the top priority for office workers. Most people are unwilling to spend too much time queuing and waiting.
Leyaoju Rice Burger precisely targets its consumers:
> 1. Mothers aged 25-40: buying for children's breakfast; 2. Students: from primary and secondary schools to universities, students need quick energy; 3. Office workers: for afternoon tea or late-night snacks.
The gathering places of target consumers are the target channels and scenarios, so Leyaoju Rice Burger's channels are locked onto: community convenience stores, campus channels, office buildings, and surrounding convenience breakfast systems. After selecting the product, distributors can focus resources and act with precision.
**Pain Point 2: Solving the problem of how to move the product—high quality + high traffic + high competitiveness**
For distributors, the biggest worry is that after goods are delivered to the warehouse and distributed, they move slowly. On one hand, this damages terminal customer relationships and affects future cooperation; on the other hand, products must be recalled, causing heavy losses. What kind of product has the power to move? Leyaoju protects distributors from the following three aspects.
**1. High quality: "Good rice, ample filling, rich sauce—choose Leyaoju for rice burgers!"**
Good rice: It is reported that to highlight product quality, Leyaoju Rice Burger uses Wuchang rice from Heilongjiang, produced in the golden zone at 45° north latitude. Compared to southern rice that yields two or even three crops a year, Wuchang rice produces only one crop per year. Its long growth cycle and ample sunlight give Wuchang rice a rich aroma and moderate stickiness, making it a signature product of high-quality Chinese rice, featured in "A Bite of China 2."
Ample filling: For the filling, Leyaoju uses large slices of chicken, braised pork, scrambled eggs, and other ingredients, allowing consumers to taste real ingredients in every bite.
Rich sauce: According to Leyaoju Rice Burger's product design, each burger is drizzled with a rich, generous amount of sauce. Different flavors of sauce blend organically with the large chicken slices (or braised pork, scrambled eggs), forming a perfect rice burger with the rice patty, offering consumers a rich taste experience.
**2. High traffic: Celebrity live-streaming to boost customer acquisition and increase repurchase rates.**
At 8 PM on April 16, famous TV host Li Xiang appeared on Tmall's live-streaming room, tasting a "rice burger" in front of over 1.3 million fans. "There's a chicken cutlet in the middle! Wow, so delicious! This rice is amazing! This is the Wuchang rice recommended on 'A Bite of China 2'!"
The crystal-clear, soft rice, large chicken cutlets and braised pork, and rich sauce were mouth-watering just from the visuals! Combined with Li Xiang's tasting as a "seasoned foodie," it immediately triggered the taste buds of fans watching. Just 5 minutes into the live stream, the merchant's limited 2,000 rice burgers were sold out!
**3. High competitiveness: Super sales + mind share, dual approach to enhance category competitiveness.**
First, currently, Leyaoju Rice Burger leads in sales volume on Taobao for three consecutive years on the C-end, and among B-end offline rice burger brands, its product quality (flavor and texture) is unmatched in the category.
Leyaoju adheres to high product quality, only to meet consumers' increasingly picky taste needs. In the past three years, online sales have grown rapidly, standing out among similar products from various brands, forming a good reputation in consumers' minds, with rave reviews and praise. At the same time, brand power in the terminal market is strengthening, and many outlets are seeing a shortage of burgers.
Second, as epidemic prevention has become normalized, "zero contact for peace of mind" is key for consumers. Leyaoju Rice Burger uses PP trays, ensuring hands never touch the ingredients, giving consumers more peace of mind. This greatly enhances its substitutability for non-similar products in the breakfast market and all-time quick, convenient, nutritious, and filling meal needs.
**Pain Point 3: Solving the problem of how distributors make money—blue ocean category + market support + operational optimization**
Given this year's special circumstances, distributors most hope for low-risk profits. Low risk means small-scale investment; profit means market competition should not be too fierce, and manufacturers should provide support. Leyaoju meets distributors' needs from the following three aspects.
**1. Blue ocean category:** First, it's a differentiated product. Compared to frozen products like tangyuan and dumplings, which are already in a red ocean market, distributors know that in store promotions, a leading brand's dumplings can retail for around 10 yuan per kilogram, almost operating at negative margins. The competition is fierce, and distributors' profits are hard to come by.
But the rice product market is a blue ocean, with the category rising at a windfall stage. Both sales space and profit space have huge growth potential. As the leading brand in the rice burger category, Leyaoju can increase both volume and profit for distributors. Second, in the rice burger category itself, rice aligns with Chinese tastes, and the selected flavors are the most familiar to Chinese people, giving consumers a strong sense of identification.
**2. Market support:** The manufacturer provides rice steaming cabinets to the market, in two types: one that steams 60 pieces at a time and one that steams 120 pieces, to help terminal sales.
**3. Operational optimization:** For terminal outlets, Leyaoju Rice Burger has a low entry barrier, small investment with quick returns, and simple operations (as long as there's a microwave, it can be sold). For frozen food distributors, Leyaoju Rice Burger can serve as a channel supplement product, optimizing the distributor's product structure and distribution system, improving channel efficiency, and increasing profit output.
**Pain Point 4: Solving the problem of channel expansion—offline channels + online channels**
During the pandemic, roads were blocked, and offline channels were almost paralyzed. Home delivery and online business for fresh vegetables, rice, flour, oil, and convenient instant foods were sought after by national brand owners and distributors, making traditional distributors realize the necessity of developing online channels. However, due to the limitations of traditional distributors' product attributes, they could only follow the routine.
As a convenient instant food, Leyaoju Rice Burger almost meets all consumer expectations for breakfast. Leyaoju Rice Burger uses PP material hand-pull tray packaging, no need to thaw, can be directly microwaved (2 minutes 30 seconds), fully meeting family consumption needs.
The convenient single-burger packaging is conducive to efficient mass production and can meet the needs of terminal consumers selling at all times. In fact, not just breakfast, but almost all times of quick, convenient, nutritious, and filling meal needs are fully met by Leyaoju Rice Burger, fully satisfying offline channel needs.
Therefore, for distributors, Leyaoju Rice Burger is not only a profit product but also a product that connects offline and online channels. It can satisfy offline channels such as school and company cafeterias, convenience stores near large communities, and supermarkets around office buildings, and is also suitable for community group buying platforms, food delivery platforms like Ele.me and Meituan, and home delivery business involving family and individual breakfast consumption needs. With both offline and online attributes, it enriches distributors' channels and gives their operations wings.
**Leyaoju Rice Burger**
**National recruitment is now in full swing!**
Once a tip is adopted, a payment of 400-2000 yuan will be made.


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