---
title: "Foreseeing the Future: A Grand Event in the FMCG Sector, Are You In?"
description: "The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Industry Branch of the China Electronic Commerce Association, was grandly held from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt of the wonderful speeches from the 'Interpreting Regional Dominance Forum' co-hosted by Medline and New Distribution."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-08-22"
language: "en"
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# Foreseeing the Future: A Grand Event in the FMCG Sector, Are You In?

> The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Industry Branch of the China Electronic Commerce Association, was grandly held from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt of the wonderful speeches from the 'Interpreting Regional Dominance Forum' co-hosted by Medline and New Distribution.

The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Industry Branch of the China Electronic Commerce Association, was grandly held from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale.

On the afternoon of August 22, four parallel forums were held: the New Distributor Forum; the Deconstructing New Marketing Forum; the Brand Innovation Growth Forum; and the Interpreting Regional Dominance Forum.

The following content is an excerpt of the wonderful speeches from the "Interpreting Regional Dominance Forum" co-hosted by Medline and New Distribution, compiled for our readers.

1
[How to Build a Digital Distributor]
Xu Yonggang (CEO of Medline)
The development of the times is always about replacing traditional models with more efficient ones. In recent years, all enterprises have been seeking new models that are "more economical, faster, more abundant, and better." And what has been the most talked about in 2018? Undoubtedly, it is "digitalization." Starting from the current market environment and development trends, Mr. Xu discussed that the core competitiveness of future distributors lies in achieving efficient operations through digital transformation. What is the greatest value of digitalization? It is innovation-driven, using digitalization to improve efficiency, reduce costs, and enhance consumer services. Digital technology and artificial intelligence applications can significantly improve distributors, ultimately achieving the mission of "precision service speed."

2
[Condiment Distributor Replicates Four 50 Million Regions in Half a Year]
Li Qiangyun (General Manager of Meiyitian)
In recent years, unified warehousing and distribution has become a topic of concern for distributors. Many distributor owners are exploring the model of unified warehousing and distribution and how to implement it. Starting from his own actual situation, Mr. Li shared his experience with Meiyitian's unified warehousing and distribution, explaining how they replicated four 50 million regions in half a year, and illustrated it with actual data. Finally, Mr. Li emphasized that the secret to their success lies in Medline's AI software, AI hardware, warehouse logistics planning, and team incentive mechanisms.

3
[How Leisure Food Distributors Can Do Small Store Split-Packing and Distribution]
Jiang Shuming (General Manager of Xingrenxing)
Bulk goods split-packing has always been a headache for leisure food distributors. How should they solve the problems of messy warehouses, inaccurate inventory, and high labor investment? Mr. Jiang used Xingrenxing as an example, describing how the company, through continuous trial and error, found an efficient management method for leisure food warehousing and distribution, achieving an increase in daily order fulfillment from 350 to 450 orders, and reducing warehouse management staff from 41 to just 19 people, a super-efficient improvement. All these digital improvements are the result of transformation and upgrading.

4
[How to Do Profitable Investment Promotion and Customer Acquisition for Unified Warehousing and Distribution]
Wang Bo (Chairman of Yijiaren Logistics)
In recent years, the topic of distributors transforming to urban distribution has been very hot, almost a consensus among large-scale distributors. Some distributors have reported to New Distribution that although urban distribution has increased revenue and reduced costs, profitability is not as good as imagined. The business looks booming but operates at a slight loss or breakeven. As for profitability, there is no mature solution yet. Mr. Wang shared how Yijiaren Logistics broke the pattern, focused on developing urban distribution, and achieved significant results through data comparison before and after transformation, and has now achieved profitability.

5
[Unveiling New Methods for Efficient Distributor Warehousing and Distribution]
Zhang Wenxue (COO of Medline)
As the intermediate link in the supply chain, warehousing and logistics are the highest operating cost and the most difficult to manage for distributors. Mr. Zhang shared his deep insights from Medline's experience in building multiple intelligent warehouses nationwide: a complete warehousing management solution combined with Medline's AI warehouse management system, advanced operational processes, and intelligent algorithms, which can improve employee efficiency by more than 1.5 times!

6
[How to Introduce the Distributor Partner Model]
Mo Wenbin (General Manager of Mingwang Trading)
Amoeba is a business management model. How to successfully apply the Amoeba model to one's own enterprise has become a topic of concern for distributors. Starting from his own company's actual situation, Mr. Mo discussed that the key to introducing Amoeba is data support. The accuracy, timeliness, and transparency of data are crucial for the successful implementation of Amoeba.

7
[How Distributors Handle Legal Disputes with Retailers]
Hu Liang (Renowned Shanghai Lawyer)
In the current environment, business with retail outlets is increasingly difficult, and supermarket receivable payment cycles are getting longer. Distributors need to guard against risks in continuing cooperation with retail outlets. Lawyer Hu Liang, based on his years of professional experience, discussed common traps in contracts between distributors and supermarkets and how to deal with them.

Click **Read Original** to view more exciting moments from the conference...
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