---
title: "For Distributors, Marketing Yourself Matters More Than Marketing Your Products!"
description: "Some distributors in Northeast China refuse interviews and fear others learning from their success, which reflects a narrow-minded attitude and a closed mindset. In reality, marketing yourself is more important than marketing your products. The bigger your heart, the bigger your stage."
author: "崔自三"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2014-09-29"
language: "en"
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# For Distributors, Marketing Yourself Matters More Than Marketing Your Products!

> Some distributors in Northeast China refuse interviews and fear others learning from their success, which reflects a narrow-minded attitude and a closed mindset. In reality, marketing yourself is more important than marketing your products. The bigger your heart, the bigger your stage.

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The practice of some distributors in Northeast China refusing interviews and fearing that others might learn from their successful experiences is a manifestation of "small-mindedness," and also a reflection of self-isolation and rejection of help from others. In fact, a distributor who cannot accommodate others (such as competitors) or effectively release their own value is destined to find it difficult to grow stronger.

In reality, marketing yourself is more important than marketing your products.

The bigger your heart, the bigger your stage.

This is no longer the era of "good wine needs no bush." For a distributor to look to the future and realize their ambitions, they must first abandon closed-minded thinking and be open. "Closing the country to international intercourse" can only lead to narrow vision and "not going far," ultimately being isolated. Because in this era of information explosion, information is a resource that, if effectively integrated and optimized, can sometimes bring more business opportunities. Secondly, accumulating a network of contacts is more important than accumulating capital. By adopting an open mindset and facing the media and peers candidly, achieving a win-win situation for all parties better reflects a broad mind and lofty aspirations. Imagine if Niu Gensheng, upon founding Mengniu, had wanted to destroy his former employer Yili instead of developing together for mutual benefit, there might not be the Mengniu Group of today. Taking the case of liquor distributors, in some places, especially in the south, some liquor distributors who were once rivals are beginning to unite, negotiating with manufacturers, purchasing, and logistics together, which saves costs and reduces internal friction. Why not do it? "The bigger your heart, the bigger your stage," and this is even more true for small and medium-sized distributors.

Marketing yourself is more important than marketing your products.

For distributors, while marketing products, they should also learn to market themselves. A distributor who is not good at marketing or packaging themselves will find it hard to sell their products well. This is like being a person and doing things: only by being a good person first can you do things well. In fact, marketing yourself lays the foundation for marketing your products, and it is actually about building your own company brand. Once your company brand is established, product sales will naturally follow. Marketing yourself includes: First, learn to publicize yourself. For example, find opportunities to advertise yourself for free, such as contacting the media or accepting interviews with journalists. Second, consciously shape your company's brand. Companies need to build brands, and so do distributors; brands are more enduring. Finally, learn to leverage your company's brand, using the brand you have built to drive product sales, allowing your company brand and product brand to go hand in hand. This is the fundamental purpose.

Helping others succeed is your greatest success.

Some distributors are unwilling to share their successful experiences, and they have their reasons. This can only indicate two things: either they haven't done well enough and have nothing to say, or they can't articulate it, which is a lack of self-marketing; or it is a protective measure, fearing that others might learn their "tricks" and thus avoiding sharing. For the latter, I believe that in today's highly homogenized marketing methods, there is nothing that can be hidden from others. In the end, market competition will inevitably be a contest of details and service. Some details, even if you explain them, are difficult for outsiders to learn and implement properly. For example, P&G's deep distribution and Master Kong's "channel intensive cultivation" are being studied by many companies, but they often end up "neither fish nor fowl," and in the end, they lose themselves like the man from Handan who tried to learn the walking style of the people of Handan and forgot how to walk. Therefore, different companies, different markets, and different situations of distributors will lead to different marketing models. As a distributor, your successful experience may not work in another place with immature conditions or a very different market environment. Therefore, distributors need not worry that others will steal their unique skills and lose their core advantages. Helping others succeed is your greatest success. Of course, you are not doing it for free; you can receive compensation in reputation and material form while teaching others how to succeed. For example, some distributors summarize their successful market operation experience into a model and then replicate it in downstream channels. Finally, due to the successful operation of downstream customers, they achieve great success themselves, realizing a win-win situation, such as Zhejiang Shangyuan Company's "Gonghao Liti" business model.

In summary, an excellent distributor must be open and inclusive, good at self-marketing, and good at helping others succeed. As a distributor, only by abandoning short-sightedness and prejudice, and moving towards openness and sharing, can they achieve greater success and experience a greater sense of value and achievement.

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