--- title: "Focus on Autumn Sugar Fair | \"Star Dad\" Wang Sicong's EROS Vitality Drink Strikes Gold at Autumn Sugar Fair, Receives 10,000+ Positive Reviews, Becoming the Strongest \"Dark Horse\"!" description: "As a benchmark for the national sugar and beverage industry, the 97th Chongqing Sugar and Wine Fair officially opened at the Chongqing International Expo Center on November 10. Choosing the right \"dark horse\" can bring a year of business opportunities! For many distributors, the Autumn Sugar Fair is the best time to lay the foundation for 2018, discover good products, and seize market opportunities. With this task in mind, many distributors began selecting their preferred \"dark horse\" among new functional beverages, as new beverage channels offer greater opportunities compared to the established distribution channels of old brands. Wang Sicong's EROS Vitality Drink..." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-11-10" language: "en" canonical: "https://xinjignxiao.com/en/articles/focus-on-autumn-sugar-fair-star-dad-wang-sicong-s-eros-vitality-drink-st-9983a6d0/" markdown: "https://xinjignxiao.com/en/articles/focus-on-autumn-sugar-fair-star-dad-wang-sicong-s-eros-vitality-drink-st-9983a6d0.md" original_source: "https://mp.weixin.qq.com/s/ItlDGZ2MnCvzBMdjhktHFA" translation: "https://xinjignxiao.com/zh/articles/%E8%81%9A%E7%84%A6%E7%A7%8B%E7%B3%96%E4%B8%A8-%E6%98%8E%E6%98%9F%E7%88%B8%E7%88%B8-%E7%8E%8B%E6%80%9D%E8%81%AA%E7%88%B1%E6%B4%9B%E6%B4%BB%E5%8A%9B%E9%A5%AE%E6%96%99%E7%A7%8B%E7%B3%96%E6%8E%98%E9%87%91-%E5%A5%BD%E8%AF%8410000-%E6%88%90%E4%B8%BA%E6%9C%80%E5%BC%BA%E5%8A%B2-%E9%BB%91%E9%A9%AC-9983a6d0.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/focus-on-autumn-sugar-fair-star-dad-wang-sicong-s-eros-vitality-drink-st-9983a6d0/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Focus on Autumn Sugar Fair | "Star Dad" Wang Sicong's EROS Vitality Drink Strikes Gold at Autumn Sugar Fair, Receives 10,000+ Positive Reviews, Becoming the Strongest "Dark Horse"! > As a benchmark for the national sugar and beverage industry, the 97th Chongqing Sugar and Wine Fair officially opened at the Chongqing International Expo Center on November 10. Choosing the right "dark horse" can bring a year of business opportunities! For many distributors, the Autumn Sugar Fair is the best time to lay the foundation for 2018, discover good products, and seize market opportunities. With this task in mind, many distributors began selecting their preferred "dark horse" among new functional beverages, as new beverage channels offer greater opportunities compared to the established distribution channels of old brands. Wang Sicong's EROS Vitality Drink... As a benchmark for the national sugar and beverage industry, the 97th Chongqing Sugar and Wine Fair officially opened at the Chongqing International Expo Center on November 10. Choosing the right "dark horse" can bring a year of business opportunities! For many distributors, the Autumn Sugar Fair is the best time to lay the foundation for 2018, discover good products, and seize market opportunities. With this task in mind, many distributors began selecting their preferred "dark horse" among new functional beverages, as new beverage channels offer greater opportunities compared to the established distribution channels of old brands. EROS Vitality Drink, a strong "dark horse" praised by distributors with 10,000+ positive reviews At booth N7B003T, the energy vitality drink EROS, personally created by Wang Sicong, director of Wanda Group and known as the "national husband," attracted the attention of many beverage channel distributors. A distributor from Guangzhou told reporters that the functional beverage market is growing well, and with the traditional functional beverage market facing bottlenecks, they are more optimistic about functional beverages targeting young people, as they are likely to break the existing functional beverage camp, share in the 100-billion-yuan functional beverage market, and win business opportunities for themselves. This EROS vitality drink, based on its market response over the six months since launch, has good sales and reputation, precisely targeting the post-90s and post-00s young generation, and defining a new category of vitality drinks. It is believed that this trendy vitality drink, created by Wang Sicong with internet celebrity genes, will surely bring new growth points for distributors. According to the reporter's observation, within just one hour, hundreds of distributors and on-site visitors tasted the EROS vitality drink at the tasting and negotiation area. After tasting, distributors not only approved of the taste but also gave unanimous praise for EROS's bold and unique pink packaging, stating that this energy vitality drink breaks the homogenization problem of functional beverages, with significant differences in crowd definition, image packaging, and communication scenarios. They believe there is great market opportunity and praised Wang Sicong's vision and EROS, expressing their desire to become agents and distributors. How did a new product launched only six months ago become the strongest "dark horse" at the Autumn Sugar Fair? It is reported that the producer of EROS Vitality Drink is Shanghai EROS Star Food Co., Ltd., established in October 2016 with a registered capital of 10 million yuan. Wang Sicong's Pusi Capital participated in the company's investment, and Wang Sicong himself serves as a supervisor. EROS was officially launched on JD.com Supermarket at the end of May this year, and has already received 1,300 positive reviews, completely surpassing the sales and reviews of other new functional beverages in the same period. Why can a new product launched only six months ago receive unanimous praise from on-site distributors and consumers, becoming the strong "dark horse" in their minds? 1. Avoiding competition by targeting young people, creating a vitality drink exclusively for the youth An industry insider stated that the heat of the functional beverage market has become an industry consensus. Although many new functional beverages entered the fray in 2017, very few truly stood out. However, EROS, as a new product, has achieved good market sales and reputation, which is inseparable from its clever avoidance of competition with Red Bull, Lehu, and Dongpeng Special Drink for consumers. As is well known, the post-90s and post-00s have become the mainstream consumers of functional beverages, and the market has changed compared to the post-80s generation. Seeing the blue ocean of differentiated audiences for functional beverages and the youthfulness of energy drink consumers, EROS took a unique path, abandoning the traditional routines of competing on price and channels. From the beginning of its launch, EROS entered the market with a trendy new image and new fashion in vitality drinks, focusing on ingredients, taste, image, crowd, positioning, and promotion, targeting young people as a trendy vitality drink exclusively for the youth. 2. A trendy functional beverage for young people that can communicate with young consumers Targeting young people requires exploring the scenarios and lifestyles they enjoy, and then engaging in dialogue with them. The life scenarios of the post-90s and post-00s are mainly e-sports games, live streaming, nightclub KTV entertainment, fitness, music, and social chatting. Coincidentally, Wang Sicong, who is thriving in e-sports, live streaming, and entertainment, not only understands what young people need but also knows how to communicate with them. From China Joy to Lan Story E-sports Carnival, to Ultra China Music Festival; from the hashtags #王校长不能忍# and #愛洛你接着,吐槽我收着# to the Weibo blue V brand cross-border CP campaign launching the "National CP Action," to collaborating with popular "The Rap of China" contestant VAVA to call out President Wang, we can see that EROS has been building a pan-entertainment communication bridge for young consumers. Through a series of communications, EROS has effectively showcased its brand attitude of "live for fun, 活该有趣" and its "trendy brand" image. 3. Wang Sicong's strong resources build a communication bridge between EROS and young people It is believed that no beverage brand can compare with Wang Sicong's promotional resources. Banana Plan, Wanda Group, e-sports clubs, live streaming platforms, celebrity influencers, and other strong resources are unique assets that help "national husband" Wang Sicong. Just the Wanda Cinema, a gathering place for young people, can outshine many brands. Therefore, with these powerful and unique resources that align with young people's drinking scenarios such as e-sports, nightlife, and live streaming, EROS's promotion and marketing will be supported, and a communication bridge with young people will be built. This is evident from the fact that during EROS's launch, many celebrities, e-sports players, and internet celebrities cheered on Weibo, achieving billions of exposures. 4. Starting from the product, aiming at the health trend of plant-based energy drinks Of course, in addition to positioning, communication, and resources, EROS Vitality Drink has also fully achieved differentiation in terms of the product itself. The bold and unique pink packaging is easy to leave a memory in consumers' minds, and the refreshing micro-bubble taste paired with soft berry flavor makes EROS Vitality Drink stand out among heavy medicinal-tasting functional beverages. In addition, unlike the ubiquitous "taurine" functional drinks on the market, EROS cleverly uses natural plant ingredients such as Peruvian maca powder, Australian酚特琳, and Brazilian guarana in its formula. Not only does it provide a strong refreshing effect, but it also effectively extends anti-fatigue endurance, with less burden on the body, perfectly matching the psychological needs of young consumers for the product itself and its added brand value, and aligning with the development trend of the "great health era" in the entire beverage industry. In summary, EROS's ability to become the strongest "dark horse" at the Autumn Sugar Fair is not accidental, but because at every step and every detail, EROS has truly achieved differentiation and product youthfulness, thereby attracting consumer attention and the recognition of every distributor. Using the Autumn Sugar Fair to expand national and special channel distribution, possibly launching new EROS vitality family products next year Regarding EROS's first appearance at the Sugar and Wine Fair, a brand representative on site stated that in terms of products, in 2018 we will continue to focus on energy drinks for young people and should launch some new products in the EROS vitality family. In terms of channels, after laying out in first-tier cities like Shanghai and online JD.com e-commerce in the first half of the year, next year our EROS will gradually expand to the national market, and we will also lay out in special channels such as nightclubs, KTVs, high-end clubs, bars, campuses, cinemas, and fitness venues. Overall, we aim to make the EROS brand national in layout, scenario-based in marketing, and youthful in positioning. We will not only use our unique resources and youthful positioning to form barriers and differentiation from competitors, but also use new methods to continue to attract fans, creating a "trendy vitality drink exclusively for young people." According to the reporter, during this national Sugar and Wine Fair, EROS Vitality Drink not only participated in the hotel exhibition at "Liangjiang Hotel" from November 6 to 9, but will also continue to appear at booth N7B003T at the Chongqing International Expo Center for the next two days. Distributors who want to experience EROS's trendy charm up close and learn about EROS Vitality Drink's strategic layout and channel issues can visit the site for more information. At the same time, you can also contact EROS staff via WeChat. -END- --- ## Copyright and AI use This article is sourced from New Distribution. 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