---
title: "Focus Media's H1 Revenue Reaches 4.6 Billion Yuan; Q2 Daily Consumer Goods Ad Revenue in Building Media Up 25%"
description: "On August 20, Focus Media released its 2020 semi-annual report, showing H1 revenue of 4.61 billion yuan, down 19.35% year-on-year, with net profit attributable to shareholders of 820 million yuan, up 5.85%. In Q2, as elevator advertising normalized, demand recovered, and the company seized opportunities in daily consumer goods and online education, leading to a rapid rebound in building media revenue."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-08-21"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/focus-media-s-h1-revenue-reaches-4-6-billion-yuan-q2-daily-consumer-good-5caf1c5a/"
markdown: "https://xinjignxiao.com/en/articles/focus-media-s-h1-revenue-reaches-4-6-billion-yuan-q2-daily-consumer-good-5caf1c5a.md"
original_source: "https://mp.weixin.qq.com/s/EexQEOCDaNSjBrvlK8Z3Cg"
translation: "https://xinjignxiao.com/zh/articles/%E5%88%86%E4%BC%97%E5%8D%8A%E5%B9%B4%E8%90%A5%E6%94%B646%E4%BA%BF-q2%E6%A5%BC%E5%AE%87%E5%AA%92%E4%BD%93%E6%97%A5%E7%94%A8%E6%B6%88%E8%B4%B9%E5%93%81%E5%B9%BF%E5%91%8A%E6%94%B6%E5%85%A5%E5%A2%9E25-5caf1c5a.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/focus-media-s-h1-revenue-reaches-4-6-billion-yuan-q2-daily-consumer-good-5caf1c5a/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Focus Media's H1 Revenue Reaches 4.6 Billion Yuan; Q2 Daily Consumer Goods Ad Revenue in Building Media Up 25%

> On August 20, Focus Media released its 2020 semi-annual report, showing H1 revenue of 4.61 billion yuan, down 19.35% year-on-year, with net profit attributable to shareholders of 820 million yuan, up 5.85%. In Q2, as elevator advertising normalized, demand recovered, and the company seized opportunities in daily consumer goods and online education, leading to a rapid rebound in building media revenue.

On August 20, Focus Media released its 2020 semi-annual report. The report shows that **in the first half of this year, Focus Media achieved operating revenue of 4.61 billion yuan, a year-on-year decrease of 19.35%, and net profit attributable to shareholders of listed companies was 820 million yuan, a year-on-year increase of 5.85%.**

**-01- Net Profit Grows Against the Trend, Highlighting the Value of Leading Media**

The report shows that **in the second quarter, as elevator advertising投放 returned to normal, advertiser demand gradually recovered. The company seized market opportunities in industries such as daily consumer goods and online education after the pandemic, achieving a rapid recovery in building media revenue.**

Despite the impact of the COVID-19 pandemic, domestic advertising market demand was weak, and cinemas were closed in the first half of the year, causing cinema advertising revenue to plummet by 85.23% year-on-year, leading to a decline in Focus Media's H1 revenue. However, industry analysts believe that: First, since Q2, Focus Media's core elevator media business has recovered rapidly. This counter-trend performance is mainly due to the pandemic's impact, as more companies, especially leading enterprises in their industries, chose to allocate potentially shrinking advertising budgets more toward leading media.

**During industry downturns, Focus Media's elevator media value of "mainstream audience,必经, high frequency, low interference" and its strong brand ignition capability become even more prominent.**

At the same time, affected by the pandemic, the landscape of various industries has undergone varying degrees of reshuffling. To compete for market share, companies have also increased advertising spending during the economic recovery period. In this context, Focus Media's industry leadership position will be further consolidated.

Jiang Nanchun, Chairman of Focus Media, said: "Focus Media has covered hundreds of thousands of office buildings and community apartment buildings, reaching 310 million urban mainstream consumers. They are the most consumption-driven and trendsetting mainstream population in China. Focus Media achieves high-frequency, mandatory, and effective reach in the closed elevator scenarios they pass through daily. In the future, Focus Media's value as a scarce resource for offline traffic core entry points will become increasingly apparent."

On the other hand, with the recent reopening of the film market and the strong launch of the "National Day holiday" schedule, the industry is also optimistic about the recovery of Focus Media's pre-movie advertising business.

**-02- Growing Client Recognition Ignites Phenomenal Cases**

For a long time, Focus Media, as a leader in the global elevator media group, has built a strong competitive barrier with its **daily coverage of 310 million urban mainstream consumers and leading advertising effectiveness, gaining widespread favor from advertisers.**

In recent years, brands such as Bosideng, Feihe, and Milkground have risen rapidly through the Focus Media platform, not only achieving brand ignition but also seeing simultaneous improvements in sales performance, profits, and market value, serving as exemplary cases. Focus Media has become one of the few strategic platforms in the era of media fragmentation that can achieve concentrated brand ignition. The recent phenomenal cases like Genki Forest and So-Young have once again provided strong endorsement for the value of Focus Media's elevator media.

According to the "2019 China Popular Advertising Slogan Audience Research Report" released by Ipsos, the main memory channels for the top ten popular advertising slogans in 2019 were elevator media, the internet, and home TV, accounting for 81%, 54%, and 50% respectively. In terms of brand communication, elevator media shows an overwhelming advantage.

**-03- Continuous Digital Transformation Promotes Brand-Sales Synergy**

Another driver of Focus Media's performance recovery comes from the continuous advancement of its digital transformation process. With Alibaba's empowerment, Focus Media took the lead in promoting the digital upgrade of offline media. At the end of 2019, it launched the cloud-based KUMA next-generation intelligent advertising platform based on the Internet of Things, which is also the intelligent delivery and distribution system for Focus Media's media.

From the earliest card playback to 80%-90% of terminals being able to receive cloud-based online pushes, most screens are now IoT-enabled, allowing remote online monitoring of screen playback status.

Due to the integration with Alibaba's backend, Focus Media has achieved "network pushability, real-time monitoring, data return, and effect evaluation." Every投放 data from clients on Focus Media can be returned to Tmall Data Bank, becoming an important accumulation of brand digital assets. Clients can conduct precise second-round追投 based on the data, significantly improving conversion rates and enhancing brand-sales synergy.

In addition, Focus Media's smart screens have also achieved "thousand buildings, thousand faces" delivery based on big data analysis of each building, from city-wide broadcasting. Clients can select buildings within three kilometers of their terminals based on LBS, choose properties in different price ranges based on product pricing, or select areas with a higher proportion of target audiences through Focus Media's backend system for precise delivery.

In 2019, Focus Media developed and officially launched the KUMA next-generation intelligent advertising delivery and publishing system, combining modern technology and algorithms, marking Focus Media's completion of the leap "from manual operation to internal systematization to external platformization," further enhancing the marketing efficiency of Focus Media's media.

It is reported that the KUMA system can also be connected and integrated with internet companies to achieve programmatic media buying within the Focus Media system. In January 2020, the first phase of the KUMA open platform completed deep integration with Alimama, achieving online inquiry for external DSPs and successfully realizing seamless integration of online and offline media delivery. At the same time, Focus Media will launch a customer self-service purchasing system in the second half of 2020, allowing all building selection, payment, delivery, and monitoring to be completed online.

Recently, Focus Media teamed up with Xiao Shenlong, Xie Na, and Hua Shao to launch the "Focus Media Good Products Festival" live streaming event. This is also a new attempt by Focus Media to expand elevator advertising玩法 on smart screens, transforming advertising screens into "live streaming screens," making elevator ads more content-rich, improving marketing efficiency, and further breaking the boundaries between online and offline marketing.

Once the tip is adopted, a reward of 400-2000 yuan will be paid.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671