--- title: "\"FMCG Brand Energy Ranking\" Released: Yili, Mengniu, and Wanglaoji Top Three" description: "The FMCG Industry Research Institute released the \"FMCG Brand Energy Weekly Observation,\" which collects, surveys, and analyzes brand communication data to rank FMCG brands by an energy index. The report aims to provide periodic brand communication references for FMCG brand owners and a reference coordinate for supermarket users in brand selection. For the period July 25-August 1, 2016, among 10 brands including Yili, Master Kong, Mengniu, Liby, Nongfu Spring, and Haitian, Yili, Mengniu, and Wanglaoji ranked in the top three in the comprehensive brand energy index, with Yili taking the top spot." author: "快消品行业研究院" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-08-05" language: "en" canonical: "https://xinjignxiao.com/en/articles/fmcg-brand-energy-ranking-released-yili-mengniu-and-wanglaoji-top-three-e25b2897/" markdown: "https://xinjignxiao.com/en/articles/fmcg-brand-energy-ranking-released-yili-mengniu-and-wanglaoji-top-three-e25b2897.md" original_source: "https://mp.weixin.qq.com/s/1aiW22sV9qErQ-EvI5NF9g" translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E6%B6%88%E5%93%81%E7%89%8C%E8%83%BD%E9%87%8F%E6%A6%9C-%E5%8F%91%E5%B8%83-%E4%BC%8A%E5%88%A9-%E8%92%99%E7%89%9B-%E7%8E%8B%E8%80%81%E5%90%89%E4%BD%8D%E5%B1%85%E4%B8%89%E7%94%B2-e25b2897.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/fmcg-brand-energy-ranking-released-yili-mengniu-and-wanglaoji-top-three-e25b2897/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # "FMCG Brand Energy Ranking" Released: Yili, Mengniu, and Wanglaoji Top Three > The FMCG Industry Research Institute released the "FMCG Brand Energy Weekly Observation," which collects, surveys, and analyzes brand communication data to rank FMCG brands by an energy index. The report aims to provide periodic brand communication references for FMCG brand owners and a reference coordinate for supermarket users in brand selection. For the period July 25-August 1, 2016, among 10 brands including Yili, Master Kong, Mengniu, Liby, Nongfu Spring, and Haitian, Yili, Mengniu, and Wanglaoji ranked in the top three in the comprehensive brand energy index, with Yili taking the top spot. The FMCG Industry Research Institute released the "FMCG Brand Energy Weekly Observation," which collects, surveys, and analyzes brand communication data to summarize and rank FMCG brands' energy indices. The aim is to provide periodic brand communication references for FMCG brand owners and a reference coordinate for supermarket users in brand selection. **Report Overview** From July 25 to August 1, 2016, among 10 brands including Yili, Master Kong, Mengniu, Liby, Nongfu Spring, and Haitian, Yili, Mengniu, and Wanglaoji ranked in the top three in the comprehensive brand energy index, with Yili taking the top spot. In the hot summer, which is the peak sales season for herbal tea and other beverages, Wanglaoji actively deployed its brand communication strategy. With recent consecutive efforts, Wanglaoji ranked first in brand breadth. Mengniu was included in the "2016 Global Brand Footprint Report" and had a very strong brand communication last week, ranking first in the brand strength list. Yili, also included in the "2016 Global Brand Footprint Report," stood out in the professionalism and precision of its brand communication last week, ranking first in the brand depth list. ※ This report only covers some FMCG brand enterprises; ※ Data sources include Baidu keyword monitoring, Xunku big data monitoring platform, and industry media data; ※ The brand energy and penetration indices in the ranking are calculated based on multiple indicators, representing only the brand's comprehensive performance during the study period. The index is a composite score of multiple indicators and does not represent a specific quantitative value; ※ The sample covered in this report may be updated based on brand development status. The final interpretation right of the ranking belongs to the FMCG Industry Research Institute. Source: New Business Watch (ID: NewBusinessWatch) At the request of many distributor friends, the fourth B-end e-commerce inspection class of this public platform will be held from August 15 to 18, visiting Qianmi Network and Alibaba Retail Link in Nanjing and Hangzhou. Distributor friends interested in transformation can join us for on-site inspections: Activity Schedule: Time: August 15-18 > August 15-18 > > > > > Nanjing·Hangzhou > 15th: Check in at designated hotel in Nanjing; > 16th: On-site inspection of Qianmi Network, then high-speed rail to Hangzhou in the afternoon; > 17th: Participate in the "FMCG Distributor B2B Transformation Exchange Summit"; > 18th: On-site inspection of Alibaba Retail Link in Hangzhou. **Distributor friends interested in transformation are welcome to join us to learn and inspect on-site:** **Organization Format** 1. Company visit 2. Actual market case visit 3. On-site explanation 4. One-on-one communication Participating distributor friends only need to pay a registration fee of 200 yuan. Other expenses are self-covered. Note: This inspection is limited to distributors only. **Interested distributor friends can register by scanning the QR code below.** **When adding, please note: "Fourth Registration".** **Non-participants, please do not disturb.** **Group Photos from Previous Inspections:** **Group photo of the 3rd B-end e-commerce inspection, from top to bottom: Yunbao Shangmeng, Weijie City Distribution, Wanshang Yizhan.** **Group photo of the 2nd B-end e-commerce inspection, from top to bottom: Jinhuobao, Caiba, Yishang.** **Group photo of the 1st B-end e-commerce inspection, from top to bottom: Piduoduo, Beiquan, Yishang.** -END- The best FMCG distributor learning platform in China Dedicated to providing professional, practical, and actionable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly **The most professional and practical knowledge base in the FMCG industry** Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | **001** Excellent article selection | **002** Distributor market operations | **003** Terminal visit management | **004** Sales supervisor skills | **005** Sales improvement techniques | **006** Channel expansion | **007** Managing distributors | **008** Distributor development | **009** Distributor internal operations management | **010** Team management | **011** Efficient distribution techniques | **012** Sales manager's eighteen skills | **013** KA operation methods and strategies | **014** First lesson for new salespeople | **015** Internet, brand | **016** Distributor B2B transformation | [Long press QR code to follow] --- ## Copyright and AI use This article is sourced from New Distribution. 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