---
title: "FMCG B2B Summit: Pulin Small Loan: \"Innovation\" Is More Than Just Talk"
description: "The 3rd \"FMCG + Internet Conference\", hosted by New Distribution and GLP Finance, was held on November 8-9, 2017 at the Yuelai International Conference Center in Chongqing, attracting over a thousand distributors, manufacturers, and internet companies from across the country. The following is the speech by Pu Yifan, General Manager of GLP Small Loan, at the conference, organized by New Distribution for readers."
author: "浦一帆"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-11-10"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/fmcg-b2b-summit-pulin-small-loan-innovation-is-more-than-just-talk-ac64bec3/"
markdown: "https://xinjignxiao.com/en/articles/fmcg-b2b-summit-pulin-small-loan-innovation-is-more-than-just-talk-ac64bec3.md"
original_source: "https://mp.weixin.qq.com/s/NN8CTS4NumVAaUm63Z8A0A"
translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E6%B6%88b2b%E5%8D%8E%E5%B1%B1%E8%AE%BA%E5%89%91-%E6%99%AE%E9%87%91%E5%B0%8F%E8%B4%B7-%E5%88%9B%E6%96%B0-%E6%88%91%E4%BB%AC%E4%B8%8D%E5%8F%AA%E8%AF%B4%E8%AF%B4%E8%80%8C%E5%B7%B2-ac64bec3.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/fmcg-b2b-summit-pulin-small-loan-innovation-is-more-than-just-talk-ac64bec3/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# FMCG B2B Summit: Pulin Small Loan: "Innovation" Is More Than Just Talk

> The 3rd "FMCG + Internet Conference", hosted by New Distribution and GLP Finance, was held on November 8-9, 2017 at the Yuelai International Conference Center in Chongqing, attracting over a thousand distributors, manufacturers, and internet companies from across the country. The following is the speech by Pu Yifan, General Manager of GLP Small Loan, at the conference, organized by New Distribution for readers.

The 3rd "FMCG + Internet Conference", hosted by New Distribution and GLP Finance, was held on November 8-9, 2017 at the Yuelai International Conference Center in Chongqing, attracting over a thousand distributors, manufacturers, and internet companies from across the country. The venue was packed, and the event was unprecedented. Below is the speech by Pu Yifan, General Manager of GLP Small Loan, at the conference, organized by New Distribution for readers.

Pu Yifan: I am honored to be here at the 3rd FMCG + Internet Conference. GLP Finance was established over a year ago, and our entire team is rooted in the FMCG industry, dedicated to FMCG finance. We have been looking for opportunities like this, and I especially thank New Distribution for letting us stand on this stage. I have two tasks today: first, to tell you what GLP is and what it does; second, to tell you how we can help you make money.

My speech today is titled: **GLP's Road to FMCG Finance.**

Speaking of GLP, some of you may know that GLP has a large footprint in logistics real estate globally. **Besides the US, where we rank second, we rank first in China, Brazil, and Japan.** Last month, we just acquired the European logistics platform of the famous Gazeley, officially entering the European market.

The entire GLP platform has four major business segments: **warehouse property development, operations management, logistics fund management, and logistics ecosystem finance.** Logistics finance is divided into commercial factoring, supply chain finance, internet small loans, and financial leasing, covering all segments of logistics finance.

GLP Finance is registered in Chongqing, and Mayor Huang Qifan issued us a license. From its establishment in August 2016 to the end of September this year, cumulative credit lines have reached nearly 4.5 billion yuan, with loans disbursed of nearly 2.8 billion yuan.

Looking at the landscape of GLP Finance horizontally, we focus on the logistics ecosystem, providing supply chain finance for all related transportation platforms. You can think of truck-load matching platforms, truck drivers, and storage equipment, for which we can provide financial leasing, i.e., warehousing and distribution supply chain finance. Additionally, based on people's livelihoods, we place great importance on food and daily necessities, so our business also includes **cross-border e-commerce supply chain finance, FMCG supply chain finance, and food cold chain supply chain finance**, among five major business segments.

We empower small and medium-sized enterprises with logistics and financial services, aiming to become a leading logistics and comprehensive service chain provider in China. GLP's most distinctive feature is its industry-finance ecosystem. First, infrastructure: we have nearly 30 million square meters of warehouses in China, meaning **the total property area held by logistics real estate companies ranked 2-10 in China is not even two-thirds of GLP's.** In the entire logistics ecosystem, regardless of form or node, from warehousing to distribution, line haul to urban distribution, cold chain to warehousing, we can meet all needs. Within the GLP ecosystem, we can deliver products from upstream clients all the way to the most downstream retail terminals, even to C-end customers. Based on this entire logistics ecosystem, GLP Finance has access to logistics and commercial flow data, and from this data, we derive subsequent financial services.

**Since its establishment, GLP Finance has served over 1,000 clients with zero default rate so far.** In July this year, we obtained an internet small loan license in Chongqing, operating purely online. After obtaining the license, our small loan team is dedicated to serving the FMCG industry. The small loan team is the most special team within the entire GLP system because half of the team previously worked in banks with over 10 years of experience, and they understand traditional financial operations very well. The other half previously worked in the FMCG industry, including manufacturers, distributors, and B2B platform entrepreneurs, as well as traditional merchandisers. So we understand the pain points of clients in the industry very well, and we have developed a series of practical products.

In simple terms, the biggest difference between us and traditional financial institutions is: **traditional financial institutions first have products and then look for clients with those products; GLP Finance first has clients and then tailors financial products to them.** Therefore, you will see that GLP Finance serves clients in batches. These batches of clients share common operational and risk characteristics. Based on these two points, we can map out this group of clients with data. After designing the product, all approval processes are fully automated online, with no manual intervention. Risk managers do not make any adjustments in the system; everything is automatically judged by the system. Post-loan early warning is also based on system and logistics data for monitoring.

**We serve small and medium-sized enterprises and FMCG companies. I can use actual cases to tell you how we operate.** The entire FMCG platform needs to be streamlined. So what can we do? First, we will find a city's co-distribution platform, which specializes in urban FMCG distribution. Such professional institutions are very rare; you can count them on one hand nationwide. We will intervene in this platform through debt or equity, and through it, help FMCG platforms—whether manufacturers, B2B platforms, or other core enterprises—serve the FMCG platform. At the same time, we have established a logistics technology platform called Jilian, which can reduce warehousing and logistics costs. On one hand, it reduces warehousing costs; on the other, it improves logistics efficiency for FMCG companies and builds the ecosystem. It also provides technical operational means for risk control. Based on both commercial flow and logistics data, we help FMCG platforms penetrate to retail terminal stores, so there is a complete credit system for retail terminals.

**What exactly does GLP Finance want to do? The core of all finance is risk control. GLP has established a risk control system within the logistics ecosystem, and it is actually open and exported externally.** So, GLP Finance not only wants to provide loans to you, but also, through big data models, while lending you money, help you connect upstream suppliers and downstream retail terminals, and provide risk control technology to support enterprises in building their own systems. That is what GLP most wants to do.

In summary, what we provide to clients is not just money, but also **financial services, equipment leasing, procurement of goods, transportation strategies, warehouses, and information technology platforms.** After cooperating with GLP, all FMCG companies only need to do what they are good at: develop products and expand markets. We will handle the rest.

This chart shows that GLP Finance can provide customized financial service products for any link, from manufacturers and first-tier distributors to large e-commerce platforms and chain stores, and finally to the C-end. Many of you here are our old friends.

We have "Store Opening Loan" to provide funds for franchisees; "Order Treasure" for upstream payments; "General Operating Loan" for credit replacement. "White Slip" is for B2B e-commerce platforms, allowing platform merchants to receive goods first and pay after 30 days. We also have "Deposit Loan" and "Rent Loan" for wholesalers in concentrated business districts and professional markets, where we advance their deposits and rents.

We are newcomers to this industry, but in fact, the entire team has been rooted in FMCG finance for many years, determined to go further on this path. This year, we only do one thing: whenever FMCG companies mention financial empowerment, the first thing that comes to mind is GLP Finance. I hope when we meet again at the Spring Sugar Fair next year, you and I will all become old friends. Thank you!

**GLP FMCG Finance**
**No Need to Wait for "Loan" - It's Fast**
**2017 Chongqing Autumn Sugar Fair**
**Pulin Small Loan Exhibition Hall**
**Up to 100,000 Yuan in Benefits**
**You Deserve to Expect "Loan"**
**Click "Read Original" to participate in the activity and receive a gift package!**

-END-


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671
