--- title: "Expanding Online, Reducing Costs: JD New Channel's Multiple Measures to Fight the Epidemic Together with Offline Stores" description: "In the battle against the COVID-19 pandemic, millions of small retail stores nationwide are tasked with ensuring residents' daily needs while facing challenges such as supply shortages, reduced foot traffic, declining sales, and cash flow difficulties. JD New Channel is closely monitoring the operational difficulties of small and medium stores in Wuhan and across the country, providing full support to help them overcome these challenges. Measures include actively helping store owners shift their operations online for contactless sales, and introducing multiple support policies to reduce operating costs and safeguard the survival and development of over one million ZhangguiBao users." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2020-02-17" categories: "Distribution & Channels, E-commerce & Instant Retail, Retail Formats" language: "en" canonical: "https://xinjignxiao.com/en/articles/expanding-online-reducing-costs-jd-new-channel-s-multiple-measures-to-fi-7f014c42/" markdown: "https://xinjignxiao.com/en/articles/expanding-online-reducing-costs-jd-new-channel-s-multiple-measures-to-fi-7f014c42.md" original_source: "https://mp.weixin.qq.com/s/8tKjTt0AB_MdQqZwIZa51Q" translation: "https://xinjignxiao.com/zh/articles/%E6%8B%93%E7%BA%BF%E4%B8%8A-%E9%99%8D%E6%88%90%E6%9C%AC-%E4%BA%AC%E4%B8%9C%E6%96%B0%E9%80%9A%E8%B7%AF%E5%A4%9A%E9%A1%B9%E4%B8%BE%E6%8E%AA%E4%B8%8E%E7%BA%BF%E4%B8%8B%E9%97%A8%E5%BA%97%E6%90%BA%E6%89%8B%E6%88%98-%E7%96%AB-7f014c42.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/expanding-online-reducing-costs-jd-new-channel-s-multiple-measures-to-fi-7f014c42/" citation: "New Distribution. “Expanding Online, Reducing Costs: JD New Channel's Multiple Measures to Fight the Epidemic Together with Offline Stores.” New Distribution, 2020-02-17. https://xinjignxiao.com/en/articles/expanding-online-reducing-costs-jd-new-channel-s-multiple-measures-to-fi-7f014c42/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Expanding Online, Reducing Costs: JD New Channel's Multiple Measures to Fight the Epidemic Together with Offline Stores > In the battle against the COVID-19 pandemic, millions of small retail stores nationwide are tasked with ensuring residents' daily needs while facing challenges such as supply shortages, reduced foot traffic, declining sales, and cash flow difficulties. JD New Channel is closely monitoring the operational difficulties of small and medium stores in Wuhan and across the country, providing full support to help them overcome these challenges. Measures include actively helping store owners shift their operations online for contactless sales, and introducing multiple support policies to reduce operating costs and safeguard the survival and development of over one million ZhangguiBao users. In the battle against the COVID-19 pandemic, millions of small retail stores nationwide are tasked with ensuring residents' daily needs while facing challenges such as supply shortages, reduced foot traffic, declining sales, and cash flow difficulties. JD New Channel is closely monitoring the operational difficulties of small and medium stores in Wuhan and across the country, providing full support to help them overcome these challenges. Measures introduced by New Channel include: **actively helping store owners shift their operations online for contactless sales; and introducing multiple support policies to reduce operating costs and safeguard the survival and development of over one million ZhangguiBao users.** **-01-** **Accelerating Online Channel Expansion, Encouraging Contactless Fulfillment** To effectively prevent the spread of the epidemic and protect the health of store owners and consumers, **New Channel has accelerated the expansion of online channels, helping more stores join O2O channels such as JD Convenience GO and Meituan as soon as possible, actively conducting online sales, and adopting safer fulfillment methods like contactless pickup offline to meet consumers' daily needs.** The New Channel JD Convenience GO team completed qualification and product reviews at the fastest speed, and the field service team conducted remote one-on-one training for store owners on operational procedures and WeChat promotion details, enabling store owners to open online sales channels in the shortest time, with platform fees waived. In addition, New Channel has partnered with brand manufacturers such as Coca-Cola, Mars Wrigley, PepsiCo, Orion, Want Want, Mondelez, Three Squirrels, Perfetti Van Melle, Hengan, Unilever, and Darlie to provide stores with brand discount coupons. Consumers can claim coupons and place orders through JD Convenience GO, thereby helping stores attract more consumers and boost online sales. In Wuhan, the hardest-hit area, a local store received over 50 orders within half an hour of opening the JD Convenience GO mini-program. A JD Convenience Store in Jinan, Shandong, guided residents to place orders via the JD Convenience GO mini-program, and staff delivered goods to designated locations in the property, where residents picked them up in time slots, minimizing gatherings and ensuring community epidemic prevention order while meeting consumer demand, which was well received by residents. A JD Convenience Store in Jinan placed vegetables at designated locations for residents to pick up in time slots. Currently, in provinces and cities such as Hubei, Shandong, Jilin, Hunan, and Tianjin, online orders on JD Convenience GO are growing rapidly, with the highest single-day orders per store approaching 100. **-02-** **Multiple Support Measures to Help Stores Reduce Operating Costs** To ensure the normal operation of small and medium stores nationwide during this special period, New Channel has coordinated with upstream partners such as brand manufacturers, joint warehouses, and platform merchants to replenish goods at the fastest speed, ensuring stable supply, while providing over 100 million yuan in purchase subsidies to ZhangguiBao users nationwide, helping stores order goods at lower prices and thereby reduce operating costs. Additionally, JD ZhangguiBao members' membership levels and related benefits obtained in January will be extended to March. New Channel's Wuhan warehouse staff organize outbound goods to support online operations and supply for Wuhan stores. To address stores' cash flow issues during the epidemic, New Channel, together with JD Digits, has introduced a deferred repayment policy for credit purchases for ZhangguiBao users. For stores in Hubei, the repayment deadline will be extended to the resumption date stipulated by the local government, and all late fees during the extension period will be waived. As a leading B2B2C intelligent platform, JD New Channel coexists and thrives with brand manufacturers, channel distributors, and retailers in the retail market. During this special period, New Channel will also maximize the protection of stores' and consumers' interests, working with all partners to overcome difficulties and jointly fight the epidemic. In the view of New Distribution, **due to the impact of the epidemic, the transformation of physical stores to home delivery services will be a hot business topic across the industry in 2020. When the trend becomes a certainty, the focus of industry insiders will shift to how to implement it specifically.** Through O2O platforms such as JD Convenience GO and Meituan, helping traditional small stores go online and integrate online and offline operations, completing the transformation to home delivery and in-store services, JD New Channel seems to provide a model and standard. 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