---
title: "Exclusive | Latest Inventory of National Community Group Buying Platforms in 2019!"
description: "Despite the capital winter, community group buying remains red-hot, attracting more entrepreneurs and investors. According to incomplete statistics from New Distribution, 27 companies in this field have received funding totaling nearly 3 billion yuan, with players from offline retail, fresh supply chain, and local services entering the fray."
author: "新经销刘少德"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-01-19"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/o4PHExLh3U8awNZih9kEWg"
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---

# Exclusive | Latest Inventory of National Community Group Buying Platforms in 2019!

> Despite the capital winter, community group buying remains red-hot, attracting more entrepreneurs and investors. According to incomplete statistics from New Distribution, 27 companies in this field have received funding totaling nearly 3 billion yuan, with players from offline retail, fresh supply chain, and local services entering the fray.

Click the image for details
Despite the capital winter, community group buying remains red-hot, undoubtedly attracting more entrepreneurs and investors to flood into this track. Compared with convenience stores, unmanned shelves, and other formats, this wave of community group buying is undoubtedly more intense.
According to incomplete statistics from New Distribution, as of now, 27 companies in the community group buying field have received funding, with total financing nearing 3 billion yuan. Among the many industry participants, besides native entrepreneurs, offline retail enterprises, fresh supply chain companies, and local life services have also entered the fray within just a few months, making the competition even more unpredictable. To this end, New Distribution has specially compiled, inventoried, and updated the current mainstream community group buying platform companies in China, hoping to provide some reference for everyone.
1
Geographical Distribution of Community Group Buying
Unlike B2B and unmanned retail, which have relatively high entry barriers, community group buying, due to its low entry threshold, has shown explosive growth nationwide in a very short time. In addition to the coastal areas of East and South China, regional community group buying platforms have also emerged in Southwest, Northwest, and Northeast China, mostly composed of internet startups or traditional trading companies.
In terms of provincial distribution, Beijing, Hunan, Jiangsu, and Guangdong have more community group buying platforms, ranking first to fourth respectively. **Through an inventory of the provincial distribution of community group buying platforms, we found that provinces with more community group buying platforms have the following characteristics:**
> **1. Rapid economic development and strong demand for consumption upgrades.** Represented by Hunan and Henan, consumers are more sensitive to commodity prices and have a stronger pursuit of cost-effectiveness, which has greatly promoted the emergence and development of regional community group buying enterprises.
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> **2. Fresh produce advantage areas, such as Jiangsu and Shandong, are also more active in community group buying.** Taking Jiangsu as an example, according to statistics, by the end of 2018, there were 2,072 fresh food industry-related enterprises (above designated size) in Jiangsu Province, providing fertile soil for the development of the community group buying format.
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> **3. Economically developed regions often enter community group buying through full industry chain penetration,** represented by Beijing, Shanghai, and Guangdong. These regions have developed platform retail and internet, giving birth to many new formats such as Hema Fresh, Miss Fresh, 58, etc. Since the core category of community group buying is fresh produce, supplemented by some standard products, as native platforms develop, the market share of traditional supermarkets and fresh retail enterprises will inevitably be cut. For business defense reasons, these enterprises mostly enter the market passively.
2
Inventory of Community Group Buying Platform Types
**As community group buying gradually develops in depth, the industry has begun to differentiate, mainly in the following aspects:**
**1. Although native community group buying platforms remain mainstream, more professional players are starting to enter.**
**The rapid development of the industry has also attracted more professional players to enter, specifically manifested as:**
Manufacturer and origin side: For example, Youxian Guanjia incubated by CP Group. As a new circulation channel, while ensuring traditional distribution channels and original e-commerce channels, the group began developing "community agents" in various regions in 2018. Without disrupting the original offline distribution system, CP products can be supplied to community groups at prices more than 20% lower than supermarket terminal prices, greatly reducing channel costs, which is also applicable to traditional FMCG enterprises.
Channel side: Rongcheng Youpin, Kuailai Youpin, etc. Since they mainly serve retail stores and have certain supply chain resources and capabilities, they develop small store owners as group leaders, expand product lines, increase the proportion of non-standard products, and also serve as a way to empower stores. This approach is also suitable for traditional distributors transitioning to community group buying.
Retail side: Hema Fresh, Duodian Pindian under Wumart. Operational capability has always been Alibaba's strength, and Hema Fresh is no exception. Also based on the WeChat system, Hema store operations establish a dedicated community system. By posting forms similar to "Taokouling" in the community, they divert WeChat group users to the Hema APP, prompting online orders, thereby completing the entire business loop.
**2. Mom groups or store owner groups? Or both?**
a. Mom groups: Niwoni, Linlinyi, etc.
The common practice of mom groups is to find community KOLs, i.e., "group leaders," who are often stay-at-home moms. They build groups and form teams; the group is the online store, and the main consumers are mothers in the community. The platform provides brand, technology, and product services to mom group leaders. After orders are grouped, they rely on local distribution to sort and deliver to the group leader, who finally delivers to the door or for self-pickup. Fulfillment is usually next-day delivery, with some products taking 3-4 days.
b. Store owner groups: Xingsheng Youxuan, Kaola Jingxuan, etc.
Store owner groups often develop small store owners as group leaders after establishing contact with stores, while attracting nearby residents to join the group. Platforms often provide products in the community that differ significantly from the store's business categories. Fulfillment often relies on self-pickup at the store, which drives store traffic and promotes unplanned consumption.
c. Store owner + mom groups: Suning Xiaodian, etc.
Suning Xiaodian operates community group buying not only with store managers as group leaders, but also uses stores as front warehouses while recruiting mom group leaders in surrounding communities. Excellent small stores can also join Suning Xiaodian in the future, breaking the spatial limitations of store operations and driving product sales.
3
Development Details of 150 Community Group Buying Platforms
Online traffic growth is sluggish, and the frenzy of capital and entrepreneurs is more like anxiety about the future. But after the waves wash away the sand, is community group buying just self-congratulation in the industry? Or will it truly evolve into the third pole of Chinese retail? Facing an uncertain future, any assertion is premature. **But looking at the present from the future, we might consider a few questions:**
> Q1: Why has community group buying become popular?
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> Q2: What consumer needs does community group buying solve? Will consumer pain points persist?
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> Q3: Is the main battlefield of community group buying really in second-, third-, and fourth-tier cities?
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> Q4: How big is the industry scale of community group buying?
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> Q5: With giants like Alibaba, Tencent, JD.com, and Meituan entering one after another, where are the remaining opportunities?
To this end, from March 16 to March 18, at the Longfeng Hall of Chengdu Longemont Hotel, New Distribution will hold the 2019 (5th) FMCG + Internet Conference. We will invite founders, executives, supply chain service providers, and well-known marketing experts from first-tier community group buying platforms to discuss community group buying topics. We gather in Chengdu, and we look forward to your presence! Click "Read the original text" for more details.
Reply with "**E-commerce 150**" in the New Distribution official account backend to obtain the full statistical report.
**Extended reading of New Distribution's community group buying themed series articles:**
If there are statistical errors in the above information, please leave a message in the backend for correction. Thank you very much. Due to limited statistical samples, platforms not included are also welcome to leave a message at the end of the article, and we will improve and supplement in subsequent statistics.
If you are interested in the above content, you are welcome to scan the QR code to join the New Distribution WeChat community. The community includes themed groups such as FMCG B2B, community group buying e-commerce, internet transformation, and marketing innovation, as well as investor and CEO groups. Please scan the QR code below to join the group, and when adding friends, please indicate your identity and intention.
New Distribution will hold the **2019 (5th) FMCG + Internet Conference** during the Chengdu Spring Sugar and Wine Fair from March 16 to March 18. This conference will focus on the topic of **"Breaking the Game"** and conduct in-depth discussions with many brand owners, supply chain service providers, distributors, and retailers.
Compared with previous conferences, this summit will be fully upgraded. In addition to the original topics of **channel innovation, city distribution logistics, and distributor transformation**, it also adds multiple parallel forums such as **new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail**. Through three days of ten high-density, high-quality expert sharing and exchanges, we believe every brand owner and distributor can learn the latest business models, expert opinions, and practical methods, finding new tools and methods for breaking the game in 2019 and returning to the track of rapid growth.
******Conference Time: March 16-18, 2019** **Conference Venue: Longfeng Hall, Chengdu Longemont Hotel**
Conference Topics
**2019 5th FMCG + Internet Conference Topics**
Date| Time
| Venue| Topic
3.16
| All day| Main Forum| Breaking the Game - 2019 (5th) FMCG + Internet Conference
3.17| Morning| Parallel Forum 1| New Logistics, New City Distribution
Parallel Forum 2| How Can Distributors Achieve Iterative Upgrades?
Afternoon| Parallel Forum 3| IP Empowerment, Boosting Brand Growth
Parallel Forum 4| How Can Community Group Buying Reconstruct the Value Chain?
3.18| Morning| Parallel Forum 1| Retail Scenario Innovation
Parallel Forum 2| New Product Sales Public Course
Afternoon
| Parallel Forum 3| Social E-commerce
Parallel Forum 4| New Marketing Public Course
Registration Method
**The registration channel is now open.** Long press the QR code below** or **click "Read the original text" to register**. **66% off early bird** special** tickets are limited to 200, now on sale...!**
Add the conference staff to register
Review of Previous Conferences
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
**-END-**


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