---
title: "Eternal Asia VP Wen Xiaolin: Grand Opening of Spring Sugar Fair, Eternal Asia Shares O2O Supply Chain Ecosystem"
description: "On March 21, 2017, the 'Empowerment & Evolution: 2017 Second China FMCG + Internet Conference' was grandly held in Chengdu, focusing on the transformation of China's FMCG + Internet, and proposing three major topics: models and ideas for manufacturers' Internet transformation, integration of new supply chain and new retail, and construction of unified warehousing and distribution city logistics systems. The conference committee specially invited Wen Xiaolin, President of the Brand Service Platform of Shenzhen Eternal Asia Supply Chain Co., Ltd., to deliver a keynote speech titled 'Building a New O2O Supply Chain Business Ecosystem'."
author: "温晓林"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-03-23"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/ChF2o7k9KNmmexaX4en9Ow"
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# Eternal Asia VP Wen Xiaolin: Grand Opening of Spring Sugar Fair, Eternal Asia Shares O2O Supply Chain Ecosystem

> On March 21, 2017, the 'Empowerment & Evolution: 2017 Second China FMCG + Internet Conference' was grandly held in Chengdu, focusing on the transformation of China's FMCG + Internet, and proposing three major topics: models and ideas for manufacturers' Internet transformation, integration of new supply chain and new retail, and construction of unified warehousing and distribution city logistics systems. The conference committee specially invited Wen Xiaolin, President of the Brand Service Platform of Shenzhen Eternal Asia Supply Chain Co., Ltd., to deliver a keynote speech titled 'Building a New O2O Supply Chain Business Ecosystem'.

On March 21, 2017, the 'Empowerment & Evolution: 2017 Second China FMCG + Internet Conference' was grandly held in Chengdu. The conference mainly discussed the transformation path of China's FMCG + Internet, and proposed three major topics: 'models and ideas for manufacturers' Internet transformation, integration of new supply chain and new retail, and construction of unified warehousing and distribution city logistics systems'. The conference organizing committee specially invited Wen Xiaolin, President of the Brand Service Platform of Shenzhen Eternal Asia Supply Chain Co., Ltd., to deliver a keynote speech titled 'Building a New O2O Supply Chain Business Ecosystem'.
Mr. Wen Xiaolin first introduced the thinking mode of supply chain. He said that the core of supply chain is to serve as a bridge between upstream and downstream, so the word 'connect' is the core of supply chain. The service platform provided by Eternal Asia connects upstream and downstream, and all parties in the entire ecosystem, which is the logic of supply chain thinking. Secondly, it is the culture of 'all rivers run into sea' that Eternal Asia adheres to. Eternal Asia does not regard anyone as an opponent, but considers them all as partners.
Mr. Wen Xiaolin said that Eternal Asia is a shared platform company that has covered nearly 2 million terminals. Any brand, whether in the daily chemical industry or the food industry, will always have some blank channels. These blanks are important support points and value-added services that Eternal Asia can help manufacturers with. Eternal Asia can create additional value through the supply chain model, and value creation is the core.
Subsequently, Mr. Wen Xiaolin focused on introducing the O2O supply chain business ecosystem that Eternal Asia has built. Since 2015, Eternal Asia has taken consumers as the core, combined the Internet with supply chain services, and integrated into ten business platforms: the Breadth Platform, the 380 Distribution Platform, the Global Procurement Platform, the Logistics Platform, the Yusun Financial Control Platform, the Marketing Platform, the 380 Financial Services Platform, the Brand Service Platform, the Capital Service Platform, and the Star Link Internet Platform, helping to build a healthy and win-win supply chain business ecosystem. Mr. Wen Xiaolin gave a brief introduction to several platforms closely related to FMCG. First, the Brand Service Platform: relying on Eternal Asia's national service network and professional supply chain service capabilities, it provides brand owners with a series of services such as brand strategic planning, channel management, terminal management, and brand marketing, promoting brand incubation, carrying out national agency, and helping brands rise and develop in China. Second, the Logistics Platform: it is the only logistics platform in China's circulation industry that covers stores nationwide. It will establish a one-stop B2B/B2C logistics network from factories to provincial and municipal platforms, and then to terminal stores or consumers in all provinces across the country. Third, the 380 Distribution Platform: it is China's largest FMCG distribution service platform, helping brand owners quickly supply directly to terminals, effectively sink and cover, and win huge business opportunities in markets at all levels in China. Fourth, the Internet Platform: with supply chain + Internet as the core, it builds an online Star Link platform including 'Star Link Business', 'Star Link Store', and 'Star Link Life', establishing B2B/B2B2C service models, helping small stores become large supermarkets, and promoting the transformation and upgrading of terminal stores. Fifth, the Marketing Platform: it builds a 'four-dimensional integrated' marketing model, creating the largest new marketing platform in the circulation industry, helping brands achieve mind-share dominance and promote terminal sales.
At the same time, Mr. Wen Xiaolin finally put forward three suggestions to the guests: First, maximize your own core advantages. Second, have supply chain thinking and an inclusive attitude. In today's society, it is very difficult to develop and grow by relying on unilateral strength. Eternal Asia encourages and welcomes upstream brand owners, intermediate distributors, downstream retailers, and related industry units to participate in the construction of Eternal Asia's business ecosystem. And we should open our minds and embrace the future with a cooperative attitude. Third, call on everyone to jointly promote innovation and change in China's circulation industry, and work with Eternal Asia to build an O2O supply chain business ecosystem!
Mr. Wen Xiaolin's speech was widely praised by the enterprises present, and he reached preliminary cooperation intentions with several companies.
The National Sugar and Wine Fair is hosted by China Sugar and Wine Group Corporation, held twice a year, in spring and autumn. At present, each session of the Sugar and Wine Fair has about 3,000 exhibitors, 150,000 professional buyers, and a total transaction volume of about 20 billion yuan. It is the largest and most influential exhibition in China's food and wine industry, known as 'the first meeting in the world' by industry insiders.
At the meeting, New Distribution released the FMCG B2B industry blue book, and Eternal Asia was displayed as an excellent industry case. The supply chain business ecosystem proposed by Eternal Asia is an innovative move that conforms to the changes of the times and actively promotes supply-side structural reform. Eternal Asia drives the most active change factors in the circulation industry - distributors, sub-distributors, and retailers - to transform and upgrade, creating a partnership community of shared interests, shared destiny, and shared capital, promoting alliances of small and medium retailers and the integration of online and offline, and building a new business order. In the future, the scale effect, profit model, and profitability of China's circulation industry will undergo earth-shaking changes, and China's circulation industry will surely enter a new path of development.
For more on-site highlights, click the 'Read Original' link below.
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