---
title: "Economic Downturn and Sluggish Performance: How Can the FMCG Industry Break Through in 2019?"
description: "2018 was a highly unusual year in China's economic development history, with the US-China trade war, economic downturn, capped online traffic growth, and an aging population intensifying uncertainty in the external market environment. At the same time, changes in the broader environment have significantly reduced liquidity in China's capital markets, leading to financing difficulties, capital chain ruptures, and widespread closures and defaults among internet companies. Returning to the industry, after rapid growth from 2013 to 2017, FMCG B2B officially entered a deep-water zone in 2018, with some poorly managed platforms closing down continuously last year. According to incomplete statistics from New Distribution, more than 20 FMCG B2B platforms were shut down in 2018 alone."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2019-01-15"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/economic-downturn-and-sluggish-performance-how-can-the-fmcg-industry-bre-e73de85e.md"
original_source: "https://mp.weixin.qq.com/s/v9MT7qrWxXfgTtjpKX1FKg"
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---

# Economic Downturn and Sluggish Performance: How Can the FMCG Industry Break Through in 2019?

> 2018 was a highly unusual year in China's economic development history, with the US-China trade war, economic downturn, capped online traffic growth, and an aging population intensifying uncertainty in the external market environment. At the same time, changes in the broader environment have significantly reduced liquidity in China's capital markets, leading to financing difficulties, capital chain ruptures, and widespread closures and defaults among internet companies. Returning to the industry, after rapid growth from 2013 to 2017, FMCG B2B officially entered a deep-water zone in 2018, with some poorly managed platforms closing down continuously last year. According to incomplete statistics from New Distribution, more than 20 FMCG B2B platforms were shut down in 2018 alone.

2018 was a highly unusual year in China's economic development history. The US-China trade war, economic downturn, capped online traffic growth, and an aging population all intensified uncertainty in the external market environment.
At the same time, changes in the broader environment have significantly reduced liquidity in China's capital markets. A large number of internet companies have faced financing difficulties due to the capital winter, leading to capital chain ruptures, closures, and defaults.
Returning to the industry, after rapid growth from 2013 to 2017, FMCG B2B officially entered a deep-water zone in 2018. Some poorly managed platforms continued to close down last year. **According to incomplete statistics from New Distribution, more than 20 FMCG B2B platforms were shut down in 2018 alone.** Surviving B2B platforms have been continuously adjusting their business models, optimizing supply chain capabilities, and even starting to experiment with related innovative businesses.
Not only internet companies, but traditional FMCG enterprises are also having a tough time. Brand manufacturers have become accustomed to stagnant sales, lack of product innovation, and rising channel costs, which have been troubling executives and owners of brand companies and distributors.
Some manufacturers are actively trying various new models and tactics, but in the face of huge existing interests, transformation remains merely a slogan.
Despite the harsh external economic environment and increasing operational pressure, it is undeniable that China remains one of the most innovative and consumption-potential countries in the world. With the proliferation of mobile internet and consumption upgrades, the ways people connect and consume have undergone subtle changes. Almost all practitioners in 2018 had a basic consensus: **the digital transformation of the entire industry chain and network is an inevitable trend.** In this context, innovative retail scenarios and new business formats based on digital supply chains will emerge in large numbers in the coming years.
Facing the complex market environment, how should companies break through the current difficulties of business operations and growth in 2019? And find specific ideas and methods for transformation?
New Distribution will hold the **2019 (5th) FMCG + Internet Conference** during the Chengdu Spring Sugar Fair from March 16 to March 18. This conference will focus on the theme **"Breakthrough"** and engage in in-depth discussions with numerous brand owners, supply chain service providers, distributors, and retailers.
Compared to previous conferences, this summit will be fully upgraded. In addition to original topics such as **channel innovation, city distribution logistics, and distributor transformation**, it will add multiple parallel forums on **new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail.** Through three days of ten high-density, high-quality expert sharing and exchanges, we believe every brand owner and distributor can learn the latest business models, expert insights, and practical methods, finding new tools and approaches for their own breakthrough in 2019 and returning to the track of rapid growth.
**Conference Time: March 16-18, 2019** **Conference Venue: Longfeng Hall, Chengdu Longemont Hotel**
Conference Topics
**2019 5th FMCG + Internet Conference**
Date | Time | Venue | Topic
3.16 | All day | Main Forum | Breakthrough - 2019 (5th) FMCG + Internet Conference
3.17 | Morning | Parallel Forum 1 | New Logistics, New City Distribution
Parallel Forum 2 | How Can Distributors Achieve Iterative Upgrades?
Afternoon | Parallel Forum 3 | IP Empowerment, Boosting Brand Growth
Parallel Forum 4 | How Can Community Group Buying Reconstruct the Value Chain?
3.18 | Morning | Parallel Forum 1 | Retail Scenario Innovation
Parallel Forum 2 | New Product Sales Public Class
Afternoon | Parallel Forum 3 | Social E-commerce
Parallel Forum 4 | New Marketing Public Class
Invited Guests (Tentative)
Chen Qiwei, Chairman of Coca-Cola (China) Investment Co., Ltd.
Zhao Shuanglian, Chairman of COFCO Group Co., Ltd.
Lin Bibao, Chairman of PepsiCo Greater China
Wang Chaocheng, Founder of Yijiupi
Su Xiaoxin, Executive President of Zhongshang Huimin
Zong Fuli, Chairman of Hangzhou Wahaha Group Co., Ltd.
Chen Duye, General Manager of Toutiao Marketing Center
Lin Xiaohai, General Manager of Alibaba Retail Link
Yang Qianhui, Chairman of Tingyi Holding Corp. China
Chen Xiaodong, Senior Vice President of Nestlé Greater China
Zhang Nan, General Manager of Douyin Short Video
Tao Shiquan, Founder of Jiangxiaobai
Mao Wenchao, CEO of Xiaohongshu
Cui Zhen, Founder of Huidanxia
Huang Zheng, Founder of Pinduoduo
Liu Bo, Vice President of Best Group, General Manager of Best Dianjia
Ye Maozhong, Famous Marketing Expert
Li Jiaoshou, Famous Marketing Expert
Xiao Masong, Independent Strategic Marketing Consultant
Liu Chunxiong, Founder of New Marketing Theory
Fang Gang, Famous Marketing Expert
Bai Ya, Founder of Youzan
Li Qian, Founder of Youqingxu
Liu Zhao, Founder of Waiqin365
Xu Yonggang, Founder of Maidlin
Niu Enkun, Famous Marketing Expert
Wang Qi, Founder of Weijie City Distribution
Wang Shenbing, Founder of Zhongke Shangruan
Chen Siting, Founder of Wanchaobang
Rui Yun, Founder & Chairman of Dianda
Huang Wei, General Manager of Uni-President Group's Life Food Division
Liu Peng, Vice President of Chongqing Jiangxiaobai Liquor Co., Ltd.
Chen Lei, Founder of Maolaile
Ma Xiaolong, Marketing Director of Taishan Beer
Wu Jinghe, General Manager of Caihua Trading
Tang Xiangyang, General Manager of Lidu Liquor
Guo Guangyu, General Manager of Squirrel Small Store
Wang Jun, Famous New Retail Industry Expert
Liu Xiaoting, Famous New Retail Industry Expert
Wang Jinghua, CEO of Miduo Big Data Engine
Lin Feng, Chairman of Beijing Jundu Excellent Consulting Co., Ltd.
Chen Ruifen, General Manager of Uni-President Enterprise Tea Business Group
Gu Tiefeng, CEO of Answer Tea
Zhu Zhentao, CEO & Chief Product Officer of Jumi Intelligent
Zhuang Jianzhong, CEO of Meinian Changxiao
Miao Qingxian, Chief Consultant of Shanghai Yihe Marketing Institution
Ding Ding, Founder of Fans Workshop
Liao Chuan, CEO of Fresh Century
Zheng Yubin, CEO of Palm Quick Sale
More guests are being invited...
**Previous Participating Companies**
**Brand Owners**
Coca-Cola, Mengniu, P&G, Mengniu, Lays, Master Kong, Uni-President, Yili, Guangming, Wahaha, Mondelez, China Resources, Jiangxiaobai, APP, Daliyuan, Haojiayi, Xiaoshile, Youbulao, Xipin Tiancheng, Tsingtao Beer, Budweiser, Youqingxu Snacks, Ximai, Six Walnuts, Mingren Soda Water, Deqingyuan, Blue Moon, Haoxiangni, Wyeth, Hengan, Guangming, Sanquan Food, Daohuaxiang, Zhujiang Beer, Suntory, Kraft Heinz, Unilever, Qiaqia, Jinluo, Johnson & Johnson, Colgate, Bacardi, Laiyifen, RIO, Zhonglv Coarse Grain King, Beibingyang, Mars Wrigley, Zhongjing Mushroom Sauce, Liby, Hengshun Vinegar, Toto, Orion, Liuliumei, Baicaowei, Baiya Group...
**Supply Chain Platforms**
Alibaba Retail Link, JD New Channel, Yijiupi, Zhongshang Huimin, Best Dianjia, Huidanxia, RT-Mart E-Lufa, Caihua Trading (Yueheji), 1 Life, Xingaoqiao, Fresh Century, Palm Quick Sale, Dianda, Waiqin365, Qianmi Network, Zhongke Shangruan, Youshang Software, Weijie City Distribution, Wanchaobang, Tao Daqing, Order Treasure, Huoquanquan, Hailian Tianxia, Shenzhou Liangpin, Guanjiapo, Fengwang, Yi Shenghuo, ETA, Yun Niao, Dian Xiaohuo, Xin Shangmeng, Yun Cang Pei, Wu Qian Jia, Bianlibao, Lianpin, Jingxiaoyi, Yibao Payment...
**Internet Platforms**
Alibaba, JD.com, Suning, Pinduoduo, Xiaohongshu, Youhaohuo, Dalinjia, Yunji, Sibu Group, Weixuan, Youzan, NetEase Yanxuan, Weimob...
**Unmanned Retail**
Shenlan Technology, Bingo Box, Xingbianli, Xiaomaigui, Youbo, Miss Fresh, Haha Convenience...
**IP Commercialization**
Tencent Video, iQiyi, Youku, Palace Museum, Tencent Animation, Wanda Film, AC Nielsen, Alibaba Fish, Miduo, Jiangxiaobai, Peppa Pig, Xiaoming Classmate, Lawson, Three Squirrels, Luckin Coffee...
**Community Group Buying**
Chongma Linli, Kaola Selection, Linlinyi, Tianxianpei, Meiri Yitao, Yipin Fresh, Dailebo, Shixianghui, Shihuituan, Niwonin, Xingsheng Youxuan, Linzhanggui, Haoxiangtuan, Xianlepin, Youjia Puzi, Huigou GO, Qian Dama, Meijia Youxiang, Keke Selection, Squirrel Pinduoduo, Xiaoqule, 1 Life, Dingdantu, Sudongpo...
Ticket Information
Type | Price | Early Bird Price | Benefits
Regular Ticket | 599 | 399 | 1. Access to the full-day conference and all forum activities;
2. Conference guide, agenda, and other meeting materials;
3. One copy of the "2018 China FMCG B2B Competitiveness Survey Report";
4. Early bird discount limited to 200 tickets, first come first served.
VIP Ticket | 1999 | 1299 | 1. Reserved VIP seating in the front rows of the main venue;
2. Dinner voucher for the closed-door banquet on the evening of the 16th;
3. Conference guide, agenda, and authorized guest PPTs and other meeting materials;
4. Access to the full-day conference and all forum activities;
5. One copy of the "2018 China FMCG B2B Competitiveness Survey Report";
6. Early bird discount limited to 50 tickets, first come first served.
Registration Method
**Registration is now open. Long press the QR code below** **or click "Read Original" to register.** **66% off early bird** **tickets are limited to 200 and are selling fast...!**
Add the conference staff to register
Previous Conference Review
Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences:
Click here to register in one click


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