---
title: "During the Spring Festival Consumption Peak, COFCO Fortune Land Strongly Launches on Focus Media to Send Blessings Home"
description: "As the Spring Festival approaches, the rice, flour, and oil market enters a peak consumption season. Recently, COFCO Fortune Land partnered with Focus Media to present a heartwarming Spring Festival dining table and plump natural fragrant rice through uniquely shaped advertising posters, creating a warm 'New Year shopping' scene in elevators and sending New Year blessings to the nation. At the start of the new year, COFCO Fortune Land, with products as the cornerstone, channel upgrades, and marketing efforts, solidifies its brand image of 'guarding the happiness of the Chinese dining table' and embarks on a new journey for the brand in the new year."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-02-04"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/during-the-spring-festival-consumption-peak-cofco-fortune-land-strongly-448c3ab5/"
markdown: "https://xinjignxiao.com/en/articles/during-the-spring-festival-consumption-peak-cofco-fortune-land-strongly-448c3ab5.md"
original_source: "https://mp.weixin.qq.com/s/SEd487msryZv0suoYHq88Q"
translation: "https://xinjignxiao.com/zh/articles/%E6%96%B0%E6%98%A5%E6%B6%88%E8%B4%B9%E6%97%BA%E5%AD%A3-%E4%B8%AD%E7%B2%AE%E7%A6%8F%E4%B8%B4%E9%97%A8%E5%BC%BA%E5%8A%BF%E7%99%BB%E9%99%86%E5%88%86%E4%BC%97%E4%BC%A0%E5%AA%92%E9%80%81%E7%A6%8F%E5%88%B0%E5%AE%B6-448c3ab5.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/during-the-spring-festival-consumption-peak-cofco-fortune-land-strongly-448c3ab5/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# During the Spring Festival Consumption Peak, COFCO Fortune Land Strongly Launches on Focus Media to Send Blessings Home

> As the Spring Festival approaches, the rice, flour, and oil market enters a peak consumption season. Recently, COFCO Fortune Land partnered with Focus Media to present a heartwarming Spring Festival dining table and plump natural fragrant rice through uniquely shaped advertising posters, creating a warm 'New Year shopping' scene in elevators and sending New Year blessings to the nation. At the start of the new year, COFCO Fortune Land, with products as the cornerstone, channel upgrades, and marketing efforts, solidifies its brand image of 'guarding the happiness of the Chinese dining table' and embarks on a new journey for the brand in the new year.

As the Spring Festival approaches, the rice, flour, and oil market enters a peak consumption season. Recently, COFCO Fortune Land partnered with Focus Media to present a heartwarming Spring Festival dining table and plump natural fragrant rice through uniquely shaped advertising posters, creating a warm 'New Year shopping' scene in elevators and sending New Year blessings to the nation.
**At the start of the new year, COFCO Fortune Land, with products as the cornerstone, channel upgrades, and marketing efforts, solidifies its brand image of 'guarding the happiness of the Chinese dining table' and embarks on a new journey for the brand in the new year.**
**-01-**
**Technology Creates Deliciousness, Upgrading the Chinese Rice Bowl**
To promote the high-quality development of the domestic grain industry and meet consumers' ever-increasing dietary needs, **COFCO Fortune Land's Natural Fragrant Rice series innovatively adopts 9% golden milling technology, effectively preserving the rice's native delicious layer, striving to present rice in its best state of taste and aroma, and through 1 set of customized enterprise standards, monitoring of 7 delicious components, and testing of 16 quality indicators, ensures a delicious and healthy dining experience for consumers.**
Recently, **the International Taste & Quality Institute released its top delicious award list, and COFCO Fortune Land Natural Fragrant Rice won the international top delicious award.** While redefining 'what makes rice fragrant,' the Natural Fragrant series also optimizes COFCO Fortune Land's rice product structure to a certain extent. As a mid-to-high-end product innovatively created for new middle-class families, the Natural Fragrant series, supported by 'origin + variety + technology,' pushes rice consumption into a new stage.
On January 20, the authoritative brand rating agency Chnbrand released the 2021 (7th) China Net Promoter Index brand ranking and analysis report. COFCO Fortune Land achieved excellent results in both rice and flour categories, with rice ranking first in recommendation.
While being highly favored by customers, COFCO Fortune Land brand rice has led the national market comprehensive share for many consecutive years since 2009, indicating that COFCO Fortune Land, with its innovative technology and high-quality products, can occupy the commanding heights of market competition and truly fulfill its mission of holding the Chinese rice bowl well.
**-02-**
**Full-Channel Distribution to Ensure Consumer Demand Supply**
To better supply consumer demand, this Spring Festival, COFCO Fortune Land has achieved full distribution both offline and online in sales channels.
COFCO Fortune Land not only carries out offline promotional activities in nearly 300 hypermarkets nationwide to strengthen communication with consumers, but also conducts in-depth cooperation with Suning Carrefour, joining forces to bring consumers a high-quality, high-nutrition, safer and healthier staple food consumption experience, achieving win-win cooperation across the entire industry chain in offline channel distribution.
At the same time, to make it more convenient for consumers to enjoy delicious food, COFCO Fortune Land actively expands e-commerce channels. **The Natural Fragrant series products are fully launched on comprehensive e-commerce platforms such as JD.com and Tmall, and cooperate with home delivery platforms and community e-commerce retail platforms such as JD Daojia, Ele.me, Duodian, Meituan, Taoxianda, and Hema Fresh, deeply laying out community channels and opening up shorter consumption experience paths.**
**During this Spring Festival peak season, COFCO Fortune Land achieved full-channel distribution of the Natural Fragrant series products, fully ensuring the supply of staple food consumption needs for consumers during the Spring Festival, helping to strengthen brand exposure, enhance consumer stickiness, and build higher brand trust.**
**-03-**
**Joining Hands with Focus Media to Convey Brand Protection Power**
To further promote the full-channel sales of Natural Fragrant rice, strengthen COFCO Fortune Land's brand influence and competitiveness, and reinforce consumer brand awareness, at the new starting point of being selected for the 'Brand Power National Project,' and based on consumer media habits, COFCO Fortune Land established an offline marketing matrix mainly composed of Focus elevator media ads, comprehensively covering community life, efficiently reaching consumers, and promoting the spread of Natural Fragrant series products among target audiences.
This time, COFCO Fortune Land has reached in-depth cooperation with Focus Media, using creatively shaped advertising posters in elevators, together with Focus elevator TV ads, to occupy buildings in target cities.
On the one hand, the uniquely shaped advertising posters use the Spring Festival dining table as a creative source. Through the specific life scene of the dining table, they closely link the behavior of purchasing COFCO Fortune Land products with the emotion of 'bringing happiness home during the Spring Festival'; on the other hand, the posters use clear data to illustrate the innovative technology of Natural Fragrant rice, further influencing consumer decisions and occupying the high ground of mainstream consumer minds.
In the 2020 Ipsos report on popular advertising slogans in China, **survey data shows that 83% of popular advertising slogans originate from elevator media. Elevator media represented by Focus covers the daily necessary paths of mainstream consumers and is the first choice for brands to detonate the mainstream.**
As a leading brand in the industry, COFCO Fortune Land hopes to use Focus elevator media ads during the Spring Festival marketing node to make its brand influence more deeply rooted in people's hearts and further convey the brand's mission of 'guarding the happiness of the Chinese dining table' and holding the Chinese rice bowl well.
Standing at the new starting point of 2021, COFCO Fortune Land will build on the innovation of core products, further expand channels, and through multi-dimensional marketing support, open a new stage of brand development.
Once the tip is adopted, a payment of 400-2000 yuan will be made.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671