---
title: "Douyin E-commerce: The Flow of Traffic Never Recedes"
description: "For self-media creators, traffic anxiety is common; for e-commerce businesses, it's even more so—they crave explosive sales but fear unprepared ones. Today, the e-commerce environment and internal rules have changed drastically, yet the core keywords remain user demand, traffic, and growth. Traffic is essentially a manifestation of user demand; meeting demand generates traffic, and mastering traffic secures business growth. With unpredictable traffic allocation mechanisms and ever-changing user preferences, how to solve the question of 'what to do to gain more traffic' is a common challenge for millions of e-commerce operators. Who is best suited to answer this? None other than Douyin E-commerce. In the past year, 3.8 billion daily visits flowed into Douyin live rooms, and a million-selling product was born every 10 minutes. Douyin E-commerce boasts a vast and certain traffic pool, and now they are attempting to provide answers for business certainty. Recently, Douyin E-commerce released the 'CORE Business Methodology,' directly addressing the essence of business, making merchants' operational investments no longer 'testing the waters' but 'clear at a glance.'"
author: "科技指北"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2024-09-24"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/douyin-e-commerce-the-flow-of-traffic-never-recedes-d61f62f4/"
markdown: "https://xinjignxiao.com/en/articles/douyin-e-commerce-the-flow-of-traffic-never-recedes-d61f62f4.md"
original_source: "https://mp.weixin.qq.com/s/esxL8T2tOzL3ykI22ICp0Q"
translation: "https://xinjignxiao.com/zh/articles/%E6%8A%96%E9%9F%B3%E7%94%B5%E5%95%86-%E6%B5%81%E9%87%8F%E6%BD%AE%E6%B0%B4%E4%B8%8D%E9%80%80-d61f62f4.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/douyin-e-commerce-the-flow-of-traffic-never-recedes-d61f62f4/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Douyin E-commerce: The Flow of Traffic Never Recedes

> For self-media creators, traffic anxiety is common; for e-commerce businesses, it's even more so—they crave explosive sales but fear unprepared ones. Today, the e-commerce environment and internal rules have changed drastically, yet the core keywords remain user demand, traffic, and growth. Traffic is essentially a manifestation of user demand; meeting demand generates traffic, and mastering traffic secures business growth. With unpredictable traffic allocation mechanisms and ever-changing user preferences, how to solve the question of 'what to do to gain more traffic' is a common challenge for millions of e-commerce operators. Who is best suited to answer this? None other than Douyin E-commerce. In the past year, 3.8 billion daily visits flowed into Douyin live rooms, and a million-selling product was born every 10 minutes. Douyin E-commerce boasts a vast and certain traffic pool, and now they are attempting to provide answers for business certainty. Recently, Douyin E-commerce released the 'CORE Business Methodology,' directly addressing the essence of business, making merchants' operational investments no longer 'testing the waters' but 'clear at a glance.'

For self-media creators, traffic anxiety is common; after publishing new content, they check views every minute. For e-commerce businesses, traffic anxiety is even more pronounced—they crave explosive sales but fear unprepared ones. Today, the e-commerce environment and internal rules have undergone earth-shaking changes, but no matter how they change, the three keywords of user demand, traffic, and growth remain inescapable. The essence of traffic is the presentation of user demand; meeting demand brings traffic, and mastering traffic captures business growth. Traffic allocation mechanisms are elusive, and user preferences change rapidly. How to solve the problem of 'what to do to gain more traffic' is a common challenge for tens of millions of e-commerce operators. Who is best suited to answer this? None other than Douyin E-commerce. In the past year, 3.8 billion daily visits flowed into Douyin live rooms, and a million-selling product was born every 10 minutes. Douyin E-commerce has a vast and certain traffic pool, and now they are attempting to provide answers for business certainty. Recently, Douyin E-commerce released the 'CORE Business Methodology,' directly addressing the essence of business, making merchants' operational investments no longer 'testing the waters' but 'clear at a glance.'

## **Growth and Iteration: The Evolution of Douyin E-commerce's Traffic Mechanism**
'Traffic' is Douyin E-commerce's moat. Over the past four years, leveraging this, Douyin E-commerce and its platform merchants have achieved leapfrog growth. From mid-2020 to the end of 2021, Douyin E-commerce started with interest-based e-commerce, using content to activate users' consumption needs. The first batch of merchants who followed Douyin E-commerce also reaped the initial traffic opportunities. In May 2022, Douyin E-commerce upgraded interest-based e-commerce to full-scenario interest-based e-commerce, vigorously building the shelf scene. The following year, the GMV share of the shelf scene reached 30%, with over 56% of merchants seeing more than half of their GMV from the shelf scene, achieving significant business growth. By 2024, Douyin E-commerce's traffic mechanism underwent a major upgrade, with the new traffic orientation more clearly pointing to content capability. Currently, Douyin E-commerce's traffic pool consists of two parts: the transaction pool and the content pool. The transaction pool has precise traffic distribution and good e-commerce conversion effects, but too much transaction content can exceed users' needs; the content pool has a much higher traffic ceiling. Under the new traffic mechanism, 'good content' will become the key driver of business growth. Merchants are required to focus on cultivating content capabilities, exploring new content genres and forms, creating content users love, optimizing interactive experiences, and continuously accumulating fans to break through growth ceilings. The abundance of water and grass inevitably brings vigor to the birds and beasts on the grassland. The upgrade of Douyin E-commerce's traffic mechanism brings new business perspectives and opportunities to merchants on the platform. In the era of full-scenario interconnection, every consumption behavior is a signal that may affect traffic allocation. What merchants can do is to precipitate traffic signals by doing well in products, content, marketing, and experience. The accumulation of correct business actions can bring signal resonance and attract platform traffic support. These business actions that can enhance traffic have been organized by Douyin E-commerce into the CORE business methodology, where C stands for Cost vs Quality (price advantage and full product range), O for Omni-Content (full-scenario content), R for Reach (marketing amplification), and E for Experience (experience enhancement). Traffic is not illusory but traceable. As the father of modern marketing, Theodore Levitt, said, customers don't want a 1/4-inch drill bit; they want a 1/4-inch hole. The essence of any business is the satisfaction of user needs. In the e-commerce era, whoever does this better will gain more traffic and more certain growth.

## **Four Key Actions to Drive Traffic Growth**
'CORE' is the focus outlined by Douyin E-commerce. How do they leverage traffic to continuously flow into merchants' businesses? Why does Douyin E-commerce have the confidence to say that doing these four things well will bring traffic and growth? Let's break it down one by one.

**Key Action 1: Price Advantage and Full Product Range to Stabilize the Traffic Foundation**
Anyone in business knows that a rich product range with price tiers can attract consumers. But as users tightening their wallets becomes the new normal, merely doing this is not enough; good prices are needed to retain them. According to official Douyin E-commerce data, stores with higher SPU (Standard Product Unit) coverage gain more traffic in the shelf scene; meanwhile, products with price advantage can see a 30% or more increase in full-scenario exposure. The 'C' in the methodology, 'Price Advantage and Full Product Range,' starts from this point: to gain more stable traffic, one must achieve full product coverage, appropriate pricing, shelf optimization, and further launch new products exclusively. Take Luolai Home Textiles as an example. As a brand mainly offering mid-range products priced at 200-500 yuan, under the new competitive environment, Luolai urgently needed to broaden its audience and expand traffic entry points. To this end, over the past year, they changed their layout strategy on Douyin E-commerce from mainly entry-level products to a product portfolio of 'trend products, big single products, and regular products,' and matched attractive prices for different product combinations, such as exclusive launch discounts and gifts within 60 days of launch. A series of actions successfully drove rapid growth in the bed sheet and cover category priced between 500 and 2000 yuan. From a traffic perspective, the richness of supply is a stable entry ticket for merchants, while good prices are the water inlet for continuously attracting traffic. Luolai achieved 'full product range' by enriching its product portfolio, meeting users' demand for 'everything they want to buy.' Through tiered pricing and discounts, it achieved 'price advantage,' meeting users' demand for 'value for money.' This approach aligns perfectly with the 'C' in the CORE methodology, ultimately leading to the old brand's explosive growth in the new field.

**Key Action 2: Full-Scenario Content to Break Through the Traffic Ceiling**
Over the past four years, starting from content, Douyin E-commerce has achieved dual growth drivers of 'people finding goods' and 'goods finding people.' Content has always been a key weapon of significant value and an effective means for merchants to build differentiated advantages.

(Image source: pexels)
Based on this, 'O' for 'Full-Scenario Content' is the 'biggest opportunity' that platform merchants should seize. The key information hidden behind CORE is that with the upgrade and changes in traffic mechanisms, to break through the traffic ceiling, merchants should not only ensure stable transaction volume from store live streaming and influencer live streaming but also create 'good content' that users truly like, and try to attract more possible traffic support through new content, new playstyles, and breaking news. An example comes from COS. COS combined its spring/summer fashion show in Rome, Italy, with its Douyin live room, using live broadcast to let Douyin users 'watch the show in the cloud.' In the fashion circle, the show is a battlefield of fame, and the runway is a stage for identity enhancement. By watching famous fashion shows, users are easily influenced by the brand's halo effect and accept the light luxury feel that COS wants to implant in users' minds. It is understood that during the show, the brand's live room real-time online viewers exceeded 10,000, reaching a historical peak. At the same time, because the users attracted by the distinctive content were relatively precise, payment GMV surged 480% year-on-year. Users saw content they liked and bought the products they wanted, satisfying both interest and shopping needs. This is the magic of 'Full-Scenario Content' in the CORE methodology. Such business stories of exponential growth through innovative content and forms happen almost every day on Douyin E-commerce.

**Key Action 3: Marketing Amplification to Boost Traffic Peaks**
Currently, a large number of brands regard Douyin E-commerce as the main battlefield for brand and performance marketing. By leveraging the platform's rich marketing resources, merchants can ride traffic peaks to achieve explosive growth. At the same time, under the full-scenario interconnected traffic mechanism, marketing has also welcomed new changes and opportunities: First, marketing is no longer just simple ad placement but requires more refined operations. Marketing across the entire scenario, from signing up for channel activities to participating in marketing IPs and creating annual events, can become effective means to amplify business. Second, truly effective marketing goes beyond transactions and is not limited to Douyin E-commerce itself. While driving sales conversion, it also accumulates brand awareness and audience assets, contributing value to business across the entire network, bringing comprehensive growth to merchants. In other words, achieving 'R' for 'Marketing Amplification' activates the 'accelerator' for merchant operations.

(Image source: unsplash)
Take Fenty Beauty By Rihanna as an example. Last year, the beauty brand, through Rihanna's Douyin live debut and appearances in top influencer live rooms, accumulated over 38 million views in just one hour, with GMV exceeding 6 million yuan. Building on the content heat, the brand strategically used the platform's marketing tool combinations. On one hand, Fenty Beauty By Rihanna laid out marketing IPs—launching exclusive discounts and buy-one-get-one mechanisms during 'Big Brand Surprise Day'; on the other hand, it seized promotional nodes, launching an exquisite date set for 520. This marketing also became a typical case of contributing to business across the entire network. It is understood that the topic #RihannaLiveStreaming# had over 1 billion exposures across the entire network, and three months later, new brand discussion posts could still be found on social media, showing a significant long-tail effect. This confirms the long-term value of 'Marketing Amplification' in the CORE methodology for growth and explosion.

**Key Action 4: Experience Enhancement for Enduring Traffic**
Looking at the future from the present, business is not just about getting users to make impulsive purchases once or twice but hoping for repurchases and retention, ensuring business sustainability. The 'E' in CORE, 'Experience Enhancement,' points out to merchants that user experience must not only be good but also distinctive to continuously attract more users. At the same time, doing 'E' well can also feed back into C, O, and R, achieving twice the result with half the effort. From this perspective, 'E' will also determine the upper limit of a merchant's business scale. Take the emerging cat food brand 'Mao Dali' that has grown on Douyin E-commerce in recent years. As cat food is a category with strong repurchase rates, user experience is crucial. Mao Dali invested 50% more manpower in customer service scenarios, not only paying attention to user questions to customer service but also to comments in live rooms and short videos, turning live rooms into customer service scenarios and training customer service staff as cat consultants. As a result, Mao Dali's store member transactions accounted for nearly 30% of total transactions, with a member repurchase rate of 50%. By taking experience enhancement to the extreme, Mao Dali gained a name in the pet category dominated by international brands and completed the initial accumulation of brand equity at the user level. The root cause is that the brand deeply satisfied users' 'sense of experience,' exploring distinctive experiences based on category attributes. These are exactly the core of 'Experience Enhancement' advocated by the CORE methodology.

## **From Method to Practice: Making Growth Traceable**
Douyin E-commerce encourages merchants to channel water and dig canals, and it also provides tool-based support. In the Luopan CORE section, Douyin E-commerce provides merchants with indicator tools corresponding to the four sections of the methodology, helping merchants judge how much operational action is needed to gain more traffic. In addition, the platform launched the DOU Lab Douyin E-commerce Ecosystem Lab, collaborating with brand service providers to create a series of tools and solutions to address common operational pain points under the four CORE sections.

(Image source: unsplash)
On Douyin E-commerce, users, traffic, and growth support each other. Through meticulous work on 'C,' 'R,' and 'E,' one can ensure stable traffic supply on the Douyin platform, which has a complete content e-commerce and shelf e-commerce system; through 'O,' one can open the ceiling of operations and expand business scale. Each iteration and upgrade of the methodology is a co-creation between merchants and the platform, ultimately leading to mutual win-win and evolution. There is reason to believe that the CORE business methodology will help more merchants find valuable certainty amidst change.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671