---
title: "Double Festival Deals! How Zhanghe Tianxia Leads the Future of Supermarkets"
description: "Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer partners gathered in Fuzhou to discuss the internet transformation of the FMCG industry. As a supermarket owner, you can't miss the '3.18 Ordering Carnival' and '8.18 (China) Supermarket Festival', which have achieved daily sales exceeding 100 million yuan and monthly sales nearly 1 billion yuan."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-09-24"
categories: "Industry Trends, Management & Methods, Retail Formats, Supply Chain & B2B"
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original_source: "https://mp.weixin.qq.com/s/BP1czx_IAWUkC7iQBZyg2w"
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citation: "New Distribution. “Double Festival Deals! How Zhanghe Tianxia Leads the Future of Supermarkets.” New Distribution, 2016-09-24. https://xinjignxiao.com/en/articles/double-festival-deals-how-zhanghe-tianxia-leads-the-future-of-supermarke-e9b24f73/"
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---

# Double Festival Deals! How Zhanghe Tianxia Leads the Future of Supermarkets

> Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer partners gathered in Fuzhou to discuss the internet transformation of the FMCG industry. As a supermarket owner, you can't miss the '3.18 Ordering Carnival' and '8.18 (China) Supermarket Festival', which have achieved daily sales exceeding 100 million yuan and monthly sales nearly 1 billion yuan.

Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer partners gathered in Fuzhou to discuss the internet transformation of the FMCG industry.
As an ordinary consumer, you might pay attention to 'Double 11' or 'Double 12'... But now, if you are a supermarket owner, the '3.18 Ordering Carnival' and '8.18 (China) Supermarket Festival' are two ordering feasts you absolutely cannot miss. As brand events meticulously crafted by Zhanghe Tianxia, they have achieved daily sales exceeding 100 million yuan and monthly sales nearly 1 billion yuan. The first '8.18 (China) Supermarket Festival' in 2015 concluded with a total transaction volume exceeding 2.6 billion yuan!
As time moves to 2016, during the 'Mid-Autumn Festival' and 'National Day' holidays, supermarket professionals across the country will continue to witness and participate in their own festival. It is reported that Zhanghe Tianxia will bring a high-spec 9.18 large-scale ordering carnival to supermarket users from September 16 to September 30, during which it will join forces with multiple well-known cooperative brands nationwide to reward small and medium supermarket terminals with significant investment. The 'Celebrate Mid-Autumn, Welcome National Day' large-scale promotion is another grand feast for small and medium supermarkets following the 'Spring Thunder Action' and '8.18 Supermarket Festival', and it is the only B2B enterprise activity that combines the two major festivals of 'Mid-Autumn' and 'National Day' for a major promotion.
The '3.18 Ordering Carnival' and '8.18 (China) Supermarket Festival' series of large-scale promotions are considered innovative attempts by Zhanghe Tianxia to respond to the market, representing an era upgrade from internet ordering platforms to ordering behavior transformation. Many small and medium supermarkets will experience Zhanghe Tianxia's industry thinking and model of nationwide layout and leading the future.
As is well known, supermarkets are an important part of the FMCG supply chain, serving as both product sales terminals and a driving force for the industry chain's operation and development. However, due to the traditional non-standardized operation methods of supermarkets, a large amount of manpower, material resources, and time are invested in simple repetitive work, resulting in low efficiency, high error rates, and significant resource waste. Especially for small and medium supermarkets, rapid response to market changes and cost control are particularly important. The prerequisite is to achieve standardization and informatization of the supply chain. This is also the necessary path for supermarkets nationwide to continue with internet thinking in the face of e-commerce pressure in the network era.
As a B2B company focused on the FMCG supply chain, Zhanghe Tianxia has taken the lead, acting as a bellwether in the FMCG supply chain. The company is committed to building China's leading FMCG supply chain e-commerce platform, helping small and medium supermarkets nationwide change their traditional ordering models, assisting them in solving difficulties in ordering and operation, making their business worry-free and easy to trade!
> **Value Leadership – A Must-Choose for Small and Medium Supermarkets**
The horn has sounded, but what Zhanghe Tianxia can provide is far more than just a promotional feast. Taking supply and delivery as an example, in the operating costs of ordinary small and medium supermarkets, traditional logistics costs account for 40% to 70% of total costs. For small and medium supermarkets, effectively reducing logistics costs is an effective way to improve market competitiveness. Zhanghe Tianxia uses 'Internet+' thinking to provide a complete logistics solution for small and medium supermarkets.
Zhanghe Mall, under Zhanghe Tianxia, has changed the traditional distribution model of suppliers, expanded sales channels for suppliers, and saved suppliers time, manpower, capital, and other costs. Zhanghe Mall seamlessly connects supermarket owners and suppliers, enabling one-stop online ordering, greatly improving the operational efficiency of the traditional supermarket industry, and opening a new model of online ordering and 'palm' ordering in the entire traditional supermarket industry.
Innovating the ordering model is not easy. Zhanghe Tianxia takes 'providing every partner with a feasible supply chain solution' as its responsibility and purpose, committed to building an integrated, diversified, one-stop cloud warehousing and logistics distribution platform that combines online and offline. Currently, Zhanghe Tianxia has completed business layout in North China, East China, South China, Central China, and other regions, and will accelerate the nationwide implementation of same-city joint distribution logistics. To better serve small and medium supermarkets, reduce delivery costs, cover logistics distribution blind spots, and create safe, standard, one-stop logistics distribution services, Zhanghe Logistics has deployed self-developed supporting warehouse and distribution systems in Liaoning, Heilongjiang, Henan, Anhui, Guangdong, Sichuan, Shaanxi, Hubei, and other provinces and cities, beginning the strategic layout of the entire small and medium supermarket supply chain.
On July 2, 2016, Zhanghe Tianxia signed a strategic cooperation agreement with Foton Times Auto, the world's largest commercial vehicle company. The two parties also held a ceremony for the delivery of a thousand urban logistics distribution vehicles, establishing a long-term and stable strategic partnership. They will cooperate in market promotion, brand publicity, transportation vehicle support, and other aspects to provide transportation support for Zhanghe Tianxia's logistics supply chain and build a new ecosystem for same-city joint distribution. As a leading enterprise in the commercial vehicle industry, Foton Times Auto actively leads the 'Internet+' trend and has become an industry benchmark, currently occupying nearly 80% of the logistics industry's share. Times Auto will provide full lifecycle services for the Times Ruivo vehicles used by Zhanghe Tianxia through innovations in service concepts, service standards, service specifications, and service models.
From the ordering model, deployment of WMS systems, to the selection and investment in logistics vehicles, Zhanghe Tianxia has created a unique operating system that fully meets the value needs of small and medium supermarkets. It is expected that by 2016, the construction of a 500-city joint distribution system will be completed, solving the industry's long-standing problems of high distribution costs and low efficiency. It can be seen that the platform value of Zhanghe Tianxia lies in integrating resources from both supply and demand sides, making transactions more efficient; enabling suppliers to sell more products, farther, with easier customer management and higher efficiency; and allowing supermarkets to use the network more conveniently for efficient and easy ordering...
> **Leading the World – A New Benchmark for Industry Giants**
Of course, in addition to ordering and distribution, Zhanghe Tianxia has successfully operated innovative platforms such as Zhanghe Convenience, an O2O community intelligent life service center, and Zhanghe Finance, a 'transaction + finance' platform serving both supply and demand sides, which have received recognition from all sectors and established long-term strategic partnerships with many well-known enterprises. It is reported that in May 2015, Zhanghe Tianxia received a 100 million yuan A-round investment from Hushan Shannan Fund, providing financial support for its national strategic layout. In August 2015, Zhanghe Tianxia reached a strategic cooperation with Wanglaoji, with tens of millions of herbal tea supporting the creation of the 818 Supermarket Festival. In September 2015, Zhanghe Tianxia reached a strategic cooperation with China Construction Bank; in December 2015, it reached a strategic cooperation with MYbank and received A+ round investment from Huaxia Yusheng; in March 2016, it reached a strategic cooperation with Qiaqia Food Group; in August 2016, it signed a strategic cooperation agreement with the Tianjin Jinghai District Government... Since 2015, every step Zhanghe Tianxia has taken has been resolute, demonstrating the vision and boldness of Zhanghe people in planning for the future and achieving success for both themselves and others.
The value of Zhanghe Tianxia to small and medium supermarkets is self-evident, and it is also an indispensable force for brand owners, suppliers, and even society as a whole. For brand owners, Zhanghe Tianxia uses its nationwide network to allow second- and third-tier and even local FMCG brands to easily reach supermarket terminals across the country, efficiently and cost-effectively distributing products to terminals, making business easier; for suppliers, it not only increases customers but also makes management more convenient and faster (CRM), relieving suppliers of the troubles of counterfeit money and credit sales. For society as a whole, Zhanghe Tianxia integrates warehousing and logistics resources of manufacturers and distributors, making the flow of goods more efficient; it not only improves warehouse usage efficiency but also enhances the circulation efficiency of goods, increases employment, and promotes social harmony.
The reason Zhanghe Tianxia's industry-leading value aligns with the current development of the FMCG supply chain industry is also due to its precise control and consideration of the industry, enabling the power of a giant to be targeted. As a B2B+O2O platform, Zhanghe Tianxia positions itself to integrate China's small and medium supermarkets and traditional suppliers, using the advantages of the internet platform to achieve one-stop, monopoly-free product procurement and store operation services for more than 5.6 million small and medium supermarkets nationwide, and Zhanghe Convenience has become a well-known brand in the industry.
It is reported that since 2015, the 'Zhanghe Convenience' project under Zhanghe Tianxia has been successively launched in various small and medium cities. Zhanghe Convenience is committed to building an O2O community intelligent life service center that integrates mobile internet and physical stores, based on the core concept of 'bringing services to home', and adhering to the leading business model of 'store sales + e-commerce sales + innovative services + value-added paid services + member resource cooperation = corporate profit/social effect'. Through seven unifications: unified brand, unified image, unified management, unified marketing, unified procurement, unified distribution, and unified service, it helps small and medium supermarkets escape the dilemma of 'fighting alone', replacing it with efficient models and high profits. Today, Zhanghe Convenience has blossomed across the country, becoming a model of innovation in the internet era, and Zhanghe Tianxia has thus become known and recognized by more people.
> Since its establishment in July 2013, through the comprehensive service advantages of the platform and nearly three years of hard work, as of September 2016, the company's business scope has covered 27 provinces, more than 600 cities, and over 7,000 townships; more than 600,000 small and medium supermarket terminals have joined the platform; business spans North China, Northeast, Central China, Northwest, Southwest, South China, and other regions. It has become the largest FMCG B2B e-commerce platform in China, having grown into a giant ship, leading small and medium supermarkets nationwide to ride the waves in the industry!
New Food Era · New Distribution
—— 2016 China 'FMCG + Internet' Summit Forum ——
**This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation**
**Agenda**
09:00-09:30 Registration
09:30-09:35 Host opening
09:35-10:05 2016 China FMCG Industry Trend Analysis Report – Zhao Bo
10:05-10:25 FMCG Enterprise Transformation Strategy and Path – Liu Chunxiong
10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Transformation – Liu Zhao, CEO of Waiqin365
10:45-11:25 Alibaba Retail Link All-round Empowerment – Guo Kunkun, Alibaba Retail Link
11:25-12:00 Roundtable Forum – Brand Transformation: Improvement vs. Reconstruction? (Guests TBD)
12:00-13:30 Lunch
13:30-14:00 Distributor Transformation: City Distribution Trends – Wang Qi, CEO of Weijie City Distribution
14:00-14:30 Roundtable Forum – Why Should Distributors Do Logistics in Transformation?
14:30-15:00 Detailed Explanation of Zhongshang Huimin's 'One Machine, Two Wings' Strategy – Su Xiaoxin, Vice President of Zhongshang Huimin
15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy – Yang Lixiang, Zhanghe Tianxia (Speech content TBD)
15:30-16:00 Supply Chain Finance: The Lubricant for B2B to Drive Traditional Business – Chen Xian, CEO of 51 Order
16:00-16:30 2B Investment Principles and Approaches – Xu Xiaoping, Founder of ZhenFund (Guest TBD)
16:30-17:00 Small Retail, Big Business Opportunities: Transformation and Upgrading of China's Retail – Wang Jianfeng, General Manager of E-commerce Department, Yurun Group
17:00-17:30 Roundtable Forum – Who is the King of FMCG B2B Models? (Guests TBD)
18:00-20:00 Dinner
For manufacturers and friends who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click 'Read Original' to register.
**Registration: Long-press the QR code below or click 'Read Original'**
↓↓↓ Click 'Read Original' [Register]


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2016-09-24
- Canonical: https://xinjignxiao.com/en/articles/double-festival-deals-how-zhanghe-tianxia-leads-the-future-of-supermarke-e9b24f73/
- Original source: https://mp.weixin.qq.com/s/BP1czx_IAWUkC7iQBZyg2w

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