---
title: "Don't Obsess Over the Wind: It's Just a Myth!"
description: "Lei Jun, founder of Xiaomi, famously said, 'With the right wind, even a pig can fly.' However, in today's challenging economic climate, many businesses are tempted to chase trends, but true success comes from building a solid foundation and focusing on core strengths, not just riding the wind."
author: "朱朝阳"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-06-21"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/don-t-obsess-over-the-wind-it-s-just-a-myth-18ee4418/"
markdown: "https://xinjignxiao.com/en/articles/don-t-obsess-over-the-wind-it-s-just-a-myth-18ee4418.md"
original_source: "https://mp.weixin.qq.com/s/-ktQxif-2tsqRu-x2EoAqw"
translation: "https://xinjignxiao.com/zh/articles/%E5%88%AB%E8%BF%B7%E6%81%8B%E9%A3%8E%E5%8F%A3-%E9%A3%8E%E5%8F%A3%E5%8F%AA%E6%98%AF%E4%BC%A0%E8%AF%B4-18ee4418.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/don-t-obsess-over-the-wind-it-s-just-a-myth-18ee4418/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Don't Obsess Over the Wind: It's Just a Myth!

> Lei Jun, founder of Xiaomi, famously said, 'With the right wind, even a pig can fly.' However, in today's challenging economic climate, many businesses are tempted to chase trends, but true success comes from building a solid foundation and focusing on core strengths, not just riding the wind.

Lei Jun, founder of Xiaomi, famously said, 'With the right wind, even a pig can fly.' Especially in recent years, with weak consumption, overcapacity, and a volatile economic environment, both enterprises and individual businesses are struggling to make ends meet. Competition used to be about pioneering new territories, but now it's about grabbing a share of the pie. Faced with this reality, everyone wants to find a wind and put their burdens on it to fly together. But is that really the case?

More and more people are looking at the scenery from both sides of the fence: those inside look out, and those outside look in. But most outsiders are tempted by the so-called winds touted by insiders. Of course, insider and outsider are relative. In the end, most people jump from the frying pan into the fire. Tolstoy said, 'Happy families are all alike; every unhappy family is unhappy in its own way.' Some rejoice, others worry. Small and medium-sized enterprises face weak brand strength, insufficient funds, weak marketing team skills, poor execution, weak product strength, outdated marketing concepts, and weak innovation awareness. At the same time, they face the slaughter of industry leaders wielding capital and brand swords.

Large enterprises face cross-border disruptions, channel innovations, and the fragmentation of consumer attention. The speed of product iteration cannot keep up with the pace of consumer upgrades. In the new economic environment, their previous playbooks suddenly fail.

The so-called wind, as I understand it, is about following the trend. It's about catching the inflection point of a trend and riding the waves. The prerequisite is that before the wind comes, the enterprise has been diligently building its internal strength, accumulating momentum, and preparing for takeoff in areas such as brand building, product strength and innovation, team formation, and quality standards. It's not about purely relying on the wind and its speed to shed burdens. If you don't build your internal strength and insist on embracing the wind or deliberately placing yourself in its path, the more you put in, the stronger the wind, and the harder you'll fall. Perhaps in the end, not placing yourself in the wind might allow you to survive a little longer; placing yourself in the wind might lead to a quicker and more miserable death.

Facing the new normal economic environment, we must reflect deeply and empty ourselves. No matter how the situation changes, the underlying principles remain unchanged. Dig deep into your own advantages, don't follow trends blindly, focus on your strengths, and take them to the extreme. Use a craftsman's spirit to make products, ensuring consistency between appearance and reality, and between knowledge and action. Avoid concepts and shortcuts, and don't sell dog meat under a sheep's head, which ultimately backfires. You might fool consumers temporarily, but you'll fool yourself for a lifetime. Treat employees well, operate with integrity, and foster a culture of truth, goodness, beauty, and great love. Require employees' behavior to align with the company's values. Give frontline marketing personnel a sense of security, belonging, self-fulfillment, and honor as family members of the enterprise, sharing both hardships and joys. As business owners, you need a big vision, broad-mindedness, and grand strategy. The future direction of organizational evolution is a large platform composed of N independent entrepreneurial individuals. Everyone is the master of the enterprise, and the sense of personal survival crisis far outweighs that of the enterprise. This makes the organization more stable, cohesive, and seamless in coordination. Truly be consumer-oriented. The advent of the internet has quickly made the era of information asymmetry and black boxes a thing of the past. The convenience of information access and the diversity of information make consumers more sensitive and intense about 'choosing the right thing.' Only by meeting consumers' real needs and providing value for money can you achieve sustained consumption. As for mindset, greatness is brewed over time; you must endure loneliness. A marketing expert once said, 'Fire is temporary, life is a lifetime; fast birth, fast death.' Facing the future of your enterprise, live within your means, match your ambitions to your capabilities, eliminate impatience, don't rush for quick success, start from the big picture, begin with small steps, and build up bit by bit. Face yourself honestly.

Cultivate your internal strength, observe broadly and select carefully, accumulate deeply and release powerfully. Then every place is a wind. Otherwise, even if there is a wind, it's just a fleeting chill or the pain of falling after rushing into the wind.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671