---
title: "Domestic Brands in the Spotlight: How to Seamlessly Enter the 500-Billion-Yuan FMCG Track?"
description: "Baixiang Foods hosted a live recruitment event during the 2023 Chengdu Sugar and Wine Fair, extending the buzz of on-site signings to the digital realm. The event showcased the brand's strength and product matrix, aiming to attract distributors nationwide."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-04-26"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/domestic-brands-in-the-spotlight-how-to-seamlessly-enter-the-500-billion-cee2a40b/"
markdown: "https://xinjignxiao.com/en/articles/domestic-brands-in-the-spotlight-how-to-seamlessly-enter-the-500-billion-cee2a40b.md"
original_source: "https://mp.weixin.qq.com/s/73WZ7Deixk11J8kWMKtORw"
translation: "https://xinjignxiao.com/zh/articles/%E5%9B%BD%E8%B4%A7%E6%AD%A3%E5%BD%93%E6%97%B6-%E5%A6%82%E4%BD%95%E9%A1%BA%E6%BB%91%E5%85%A5%E5%B1%80%E4%BA%94%E5%8D%83%E4%BA%BF%E9%A3%9F%E5%93%81%E8%B5%9B%E9%81%93-cee2a40b.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/domestic-brands-in-the-spotlight-how-to-seamlessly-enter-the-500-billion-cee2a40b/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Domestic Brands in the Spotlight: How to Seamlessly Enter the 500-Billion-Yuan FMCG Track?

> Baixiang Foods hosted a live recruitment event during the 2023 Chengdu Sugar and Wine Fair, extending the buzz of on-site signings to the digital realm. The event showcased the brand's strength and product matrix, aiming to attract distributors nationwide.

**Recruitment Live Stream Leads the Trend, Joining Hands with 'Elephant' for Business Opportunities**
The 108th China Sugar and Wine Fair has concluded in Chengdu, but its momentum continues. Scenario-based experiences, digital content dissemination, and live streaming have all become forms of recruitment at the fair. From April 12 to 13, Baixiang Foods, during the 2023 Chengdu Sugar and Wine Fair, organized a recruitment live stream themed 'Joining Hands with 'Elephant', Unlimited Business Opportunities' for distributors nationwide, extending the fervor of on-site signings to the online realm.
This live stream fully showcased and unleashed Baixiang's brand strength, allowing distributors to gain a deeper and more intuitive understanding of Baixiang's product matrix across categories and its differentiated competitiveness. Distributors who could not attend the event were also able to fully grasp the growth of Baixiang's instant noodles, noodles, beverages, and snacks. Baixiang Foods' national recruitment hotline **400-900-7716** remains open for distributor inquiries.
**A National Good Brand, Safeguarding Good Business**
From a macro perspective, in 2022, China's instant food industry market size exceeded 500 billion yuan, with a year-on-year growth rate of approximately 4.2%. Baixiang has already achieved growth rates outpacing the market, with its distributors' business growing by an average of 1.5 times year-on-year.
As a national brand with 26 years of heritage, Baixiang has consistently adhered to the philosophy of 'running the business steadily, making products honestly, and promoting transparently', accompanying consumers through every daily moment and experience with quality products. Upholding product quality has enabled Baixiang to navigate complex market environments, transcend cycles, and continue to grow.
In marketing, Baixiang not only provides distributors with air support through Focus Media's saturation advertising but also continuously engages with young people through innovative marketing methods, maintaining strong competitiveness in the market. For example, it has launched immersive themed stores for its instant noodle factory, currently touring 18 cities nationwide, including Guangzhou and Jinan. Inside these stores, ordinary consumers can experience the birth of a pack of instant noodles firsthand through air shower sanitation rooms, employee changing rooms, noodle-making corridors, and soup-brewing rooms, gaining an unprecedented novel experience. (Baixiang Instant Noodle Factory site) Baixiang Foods' spring sugar and wine fair recruitment live stream covered its four major categories: instant noodles, noodles, beverages, and snacks, as well as four sub-brands: Tang Haohao, Da La Jiao, Single Grain, and Zou Chuan Xiang Xiang. (Baixiang Instant Noodle Product Family Portrait)
**Tang and La Dual Heroes: Once Distributed, They Turn Over**
Among them, Baixiang's flagship product, Tang Haohao, leverages its years of expertise in bone broth instant noodles, selecting authentic ingredients, inheriting ancient slow-cooking methods, and adhering to six meticulous processes, insisting on simmering for a full 6 hours to deliver a bowl of authentic Chinese soup. The launch of Baixiang Tang Haohao has instilled confidence in the Chinese instant noodle market for transformation towards high-end, healthy, and nutritious offerings.
On the consumer side, Baixiang Tang Haohao is also highly popular, with national sales exceeding 3 billion servings. Behind this blockbuster product, Tang Haohao boasts mature systems in brand marketing, product development, and sales management, ready to welcome distributors with proven strength.
On the other hand, Baixiang's another sub-brand, 'Da La Jiao', closely targets Gen Z, the main consumer force, sounding the clarion call for the 'spicy' economy as a player in spicy instant food. According to incomplete statistics, 70% of Chinese people have eaten spicy food or enjoy it, a very high proportion. Moreover, over 30% consume spicy food daily. In the entire instant food industry, nine of the top ten best-selling products are related to spiciness.
Baixiang Da La Jiao was born in 2006 and has focused on spicy instant food for 18 years. Da La Jiao aims to provide young people with a small indulgence and satisfaction, from mouth to heart, during moments of boredom or when they need to decompress. Companion-style event marketing, influencer seeding, and other brand activities have laid a strong foundation of consumer word-of-mouth for sales.
In terms of products, Da La Jiao has formed a three-tier product matrix characterized by 'high gross margin, high appearance, and high profit', including the classic fire chicken noodles made with Indian extra-hot chili peppers, and the original spicy crayfish mixed noodles, understanding both the hearts and stomachs of young people. In sales management, it conducts weekly tastings, attracting young consumers through precise channel layout, bundle promotions, and creative audio-visual displays.
**Healthy 'New Staple' for Families**
**Directly Addressing New Needs of Young Families**
As the saying goes, 'Food is the priority for the people, and noodles are the priority for food.' Baixiang Noodles targets young families with its product matrix, aiming to bring healthier and more convenient products to consumers. For example, its 100% buckwheat noodles break through the technological barriers of the coarse grain noodle category. Beyond dried noodles, non-homogenized, high-margin household scenario products are also emerging, such as breakfast pancake mix, crispy frying powder, and youtiao (fried dough stick) powder, which excited the many distributors watching the live stream.
Baixiang Noodles Product Images (Swipe left or right to view gallery)
**New Consumption: Vitality and Growth of the Youth Economy**
**200-Billion-Yuan Single Economy: Board Now**
Equally impressive is Single Grain, which, with its positioning deeply interactive with the single demographic, achieved peak success upon debut. Since its launch in 2018, it has garnered immense popularity among young people, once selling 300,000 packs in a single day. At this sugar and wine fair, Single Grain showcased its upcoming new products: '3x Thick' potato chips and spicy tripe noodles. Its two brands, 'Single Grain' and 'Liao Mian', have already prepared multiple innovative blockbusters for 2023; feel free to inquire.
Single Grain Product Images (Swipe left or right to view gallery)
**Electrolytes and New Carbonation: Two Prongs, Leading the Tea Beverage Market**
Although the trillion-yuan beverage track is a blue ocean, competition is fierce. Baixiang Beverages cleverly entered by 'restoring ancient recipes', creating the unique 'true tea, true taste' lychee black tea. Additionally, Baixiang Beverages has laid out two explosive categories: new carbonation and electrolytes, and provides channel support such as freezers and terminal displays. More importantly, Baixiang Beverages has introduced exclusive recruitment preferential policies for this spring sugar and wine fair, with signing discounts up to a thousand yuan. The beverage peak season has arrived; don't miss this opportunity.
Baixiang Beverages Product Images (Swipe left or right to view gallery)
**High-Speed Growth Awaits Your Joining**
**Catch the Ride on Baixiang's Dividend Period**
**Instant Food Recruitment in Full Swing**
Baixiang has accumulated strong brand power and a rich product matrix in the instant food track, providing distributors with channels for information and profit. Baixiang's winning formula for retaining existing distributors and quickly integrating new ones lies in a series of training and support policies tailored for distributors:
1. Thoughtful nanny-style services
One-on-one assistance in recruitment, training, lectures, and promotional policy interpretation, committed to growing together with clients.
2. Comprehensive supply chain system
A robust supply system coupled with efficient logistics and delivery, safeguarding clients in market development and operations.
3. Strict market order maintenance
Zero tolerance for low pricing and cross-regional sales, alleviating distributors' concerns.
**New E-commerce Formats: Multi-Scenario Profit and Volume Growth**
In terms of online channel layout, Baixiang also performs strongly. In 2022, Baixiang Foods rapidly captured young consumers' awareness through product upgrades and brand upgrades.
Baixiang E-commerce achieved TOP1 positions in the instant noodle category across platforms such as Tmall, Douyin, Pinduoduo, and community e-commerce, with 100% coverage on new retail self-pickup platforms. Existing distributors saw sales growth of over 200%, and new distributors over 300%. In terms of products, Baixiang E-commerce continuously breaks through categories and innovates, with products like konjac cold noodles, Guizhou sour soup fish noodles, and Chinese-style fire chicken noodles making appearances.
Baixiang E-commerce Product Images (Swipe left or right to view gallery)
Baixiang E-commerce actively engages in manufacturer-distributor co-construction, implementing tiered operational management to help distributors achieve high-speed growth. Store setup, supply chain, product selection and promotion, and price control are all guaranteed.
**Five Key Special Channels Jointly Develop**
With consumption upgrades and special channel transformations, the instant noodle special channel is now flourishing, with each special channel leveraging its unique advantages to meet consumer needs in different scenarios. Consumers prefer convenient consumption experiences anytime, anywhere more than ever. Beyond traditional channels, Baixiang also has operational and sales layouts in special channels such as 'rail, public transport, airports', two oils, and vending machines. Distributors can enjoy the following benefits:
1. They can operate all Baixiang product categories, such as instant noodles, beverages, and snacks.
2. Gross margin space is guaranteed.
3. From product matrix selection to supply chain construction, Baixiang Special Channels has a 'business playbook' from 0 to 1, providing comprehensive services for distributors.
National brand Baixiang's performance at this spring sugar and wine fair can be described as a culmination of accumulated strength, with full-category recruitment in full swing.
**Recruitment Hotline**
Call Baixiang Foods recruitment hotline 400-900-7716 to embark on the new growth journey of 2023 together with Baixiang.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671