--- title: "Do You Know the 25 Expectations Your Customers Have?" description: "Listening is the first lesson in sales, so it's important to listen to customers' expectations. Here are 25 treatments customers need: 1. Just tell me the key points; I don't want a long-winded conversation. Once you know me a bit, get to the point. 2. Tell me the truth, and don't use the word 'honestly'—it makes me nervous. If what you say makes me doubt or I know it's false, you're out. 3. I want an ethical salesperson: because a few unethical bad apples give salespeople a bad name. Your actions, not your words, testify to your conscience (those who talk about morality often lack it)." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2015-05-24" language: "en" canonical: "https://xinjignxiao.com/en/articles/do-you-know-the-25-expectations-your-customers-have-0167662b/" markdown: "https://xinjignxiao.com/en/articles/do-you-know-the-25-expectations-your-customers-have-0167662b.md" original_source: "https://mp.weixin.qq.com/s/OEwXOuu0z2HmW_eOOIVAcw" translation: "https://xinjignxiao.com/zh/articles/%E4%BD%A0%E7%9A%84%E5%AE%A2%E6%88%B7%E6%9C%8925%E4%B8%AA%E6%9C%9F%E5%BE%85-%E4%BD%A0%E9%83%BD%E4%BA%86%E8%A7%A3%E5%90%97-0167662b.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/do-you-know-the-25-expectations-your-customers-have-0167662b/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Do You Know the 25 Expectations Your Customers Have? > Listening is the first lesson in sales, so it's important to listen to customers' expectations. Here are 25 treatments customers need: 1. Just tell me the key points; I don't want a long-winded conversation. Once you know me a bit, get to the point. 2. Tell me the truth, and don't use the word 'honestly'—it makes me nervous. If what you say makes me doubt or I know it's false, you're out. 3. I want an ethical salesperson: because a few unethical bad apples give salespeople a bad name. Your actions, not your words, testify to your conscience (those who talk about morality often lack it). Listening is the first lesson in sales, so it's important to listen to customers' expectations. 25 treatments customers need: 1. Just tell me the key points: I don't want a long-winded conversation. Once you know me a bit, get to the point. 2. Tell me the truth, and don't use the word 'honestly'—it makes me nervous. If what you say makes me doubt or I know it's false, you're out. 3. I want an ethical salesperson: because a few unethical bad apples give salespeople a bad name. Your actions, not your words, testify to your conscience (those who talk about morality often lack it). 4. Give me a reason why this product (or project) is perfect for me: I need to clearly understand the benefits it brings me. 5. Prove it to me. 6. Let me know I'm not alone: tell me a success story of someone in a similar situation. 7. Show me a letter from a satisfied customer. 8. Tell me and show me what after-sales service I'll get. 9. Prove to me that the price is reasonable or the profit is substantial (I got a bargain). 10. Tell me the best way to buy. 11. Give me the opportunity to make the final decision and provide several options: If it were your money, what would you do? 12. Reinforce my decision: I worry about making the wrong choice. What benefits can I get to make me feel confident in my purchase? Use these facts to help me solidify my decision. 13. Don't argue with me: Even if I'm wrong, I don't need a know-it-all salesperson to tell me (or try to prove it). They might win the argument, but they lose the sale. 14. Don't confuse me: The more complicated you make it, the less likely I am to buy. 15. Don't tell me negative things: I want everything to be positive. Don't speak ill of others (especially competitors), yourself, your company, or me. 16. Don't talk down to me: Salespeople who think they know everything and treat me like an idiot. Don't tell me what you think I want to hear. If you think I'm too stupid, I'd rather work with someone else. 17. Don't tell me that what I bought or did is wrong. I like feeling proud and smart. If I'm wrong, be tactful and let me know others have made the same mistake. 18. Listen when I speak: I'm trying to tell you about the business I have in mind, but you're busy selling me your business. 19. Make me feel special: If I'm spending money, I want to enjoy it, and that depends on your words and actions. 20. Make me laugh: A good mood makes me buy. Laughing means I agree with you, and you need my agreement to close the sale. 21. Show some interest in my profession: It might not matter to you, but it's my whole world. 22. Be sincere: If you lie just for my money, I can tell. 23. When you say you'll do something, do it. Don't let me down. Help me decide, but don't sell me out: I hate feeling betrayed. 24. When I'm not intending to buy, don't pressure me with old-fashioned sales tactics. Don't sound like a salesperson; be like a friend—someone who wants to help me. 25. I'd prefer you to help me in other business matters too. That would make you my friend, but it requires you to have sufficient knowledge. 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