---
title: "Distributors Venturing into B2B Platforms Must 'Shop Around'!"
description: "This year marks a breakthrough for internet transformation in the FMCG industry, with Alibaba and JD.com entering traditional supply and distribution, and numerous B2B platforms emerging, all claiming to overturn the existing landscape. Chinese FMCG distributors face pressure from both ends, earn razor-thin profits, yet are criticized for inefficiency, prompting a mix of attempts to bypass, integrate, disrupt, or optimize them, leaving many distributors confused and anxious about being marginalized."
author: "赵波"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-05-28"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/distributors-venturing-into-b2b-platforms-must-shop-around-2aebd811/"
markdown: "https://xinjignxiao.com/en/articles/distributors-venturing-into-b2b-platforms-must-shop-around-2aebd811.md"
original_source: "https://mp.weixin.qq.com/s/0NHFMF3E1abka5stgBphUA"
translation: "https://xinjignxiao.com/zh/articles/%E7%BB%8F%E9%94%80%E5%95%86%E5%81%9Ab2b%E5%B9%B3%E5%8F%B0-%E4%B8%80%E5%AE%9A%E8%A6%81-%E8%B4%A7%E6%AF%94%E4%B8%89%E5%AE%B6-2aebd811.md"
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---

# Distributors Venturing into B2B Platforms Must 'Shop Around'!

> This year marks a breakthrough for internet transformation in the FMCG industry, with Alibaba and JD.com entering traditional supply and distribution, and numerous B2B platforms emerging, all claiming to overturn the existing landscape. Chinese FMCG distributors face pressure from both ends, earn razor-thin profits, yet are criticized for inefficiency, prompting a mix of attempts to bypass, integrate, disrupt, or optimize them, leaving many distributors confused and anxious about being marginalized.

This year marks a breakthrough year for internet transformation in the FMCG industry. Since the second half of last year, Alibaba and JD.com have successively entered the traditional supply and distribution sector, and numerous B-end platforms have sprung up like mushrooms, all claiming to leapfrog and disrupt the existing landscape of the supply and distribution industry.
Chinese FMCG distributors are caught in the middle, doing the work of movers, earning profits as thin as paper, yet the upstream and downstream of the supply chain still say we are inefficient, lax in management, and in need of improvement and revolution. Some want to bypass us, some want to integrate us, some want to disrupt us, and some want to optimize us. Under various internet concepts wrapped in different terms, most distributors simply cannot find their footing, and they themselves are unable to discern whether these entities are friends or foes. However, the anxiety of being marginalized and abandoned by the times is growing day by day.
Many distributors are trying to understand, and our public account is also actively helping distributors to understand and learn through content:
Of course, we have also organized a large number of online and offline exchanges, field visits, and other activities to help distributor friends understand B2B and the pros and cons of various platform models.
We will soon organize the second B-end e-commerce inspection tour. On June 5, 6, and 7, we will visit three B2B platforms: Beijing Jinhuobao, Jinan Caiba, and Yantai Yishang. Distributor friends with transformation intentions can join us for on-site inspections:
**Organization Format**
1. Company visits
2. Practical market case explanations
3. One-on-one communication
4. Distributor salon exchanges
Note! All expenses for accommodation, food, and travel are self-funded.
Friends interested in joining us for the inspection, please scan the QR code below to register.
Each participant only needs to pay a registration fee of 200 yuan.
Activity Schedule:
June 4: Check in at the designated hotel in Beijing;
June 5: Jinhuobao inspection and study, then take high-speed rail G205 to Jinan for accommodation;
June 6: Caiba model inspection and study, then take bullet train D6079 to Yantai for accommodation;
June 7: Yishang model inspection and study, can return in the evening or participate in the evening exchange salon;
June 8: Can return or have free time in Yantai.
Here are the specific details:
**To register, please long-press the QR code below: When adding friends, please reply "Registration".**
**Registration deadline: May 30, 2016**
Snapshots from the first inspection tour:
Yantai Yishang inspection:
Jinan Beiquan inspection:
Zhengzhou Piduoduo inspection:
- END -
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Contact: zhaobo258@gmail.com · +86 158 5481 7671