---
title: "Distributors Must Seize the Dividends and Opportunities of the New Era!"
description: "The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event is a barometer for the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's the moment to gain insights, seize market opportunities, and solve business challenges. Get your ticket now to bridge the gap to enterprise growth!"
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-01-11"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/EHkm7ujsqNe61vmPOjvpUg"
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---

# Distributors Must Seize the Dividends and Opportunities of the New Era!

> The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event is a barometer for the strongest trends in the FMCG industry, a final opportunity to compete at the industry's peak, and a prime chance to unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's the moment to gain insights, seize market opportunities, and solve business challenges. Get your ticket now to bridge the gap to enterprise growth!

**Special Discounted Tickets for the 10th China FMCG Innovation Conference Are Now Available!**
* This is a grand event that signals the strongest trends in the FMCG industry!
* This is the final opportunity to compete at the pinnacle of the FMCG industry!
* This is an excellent chance to unlock the latest trends in the FMCG industry!
**80+** authoritative keynote speeches, **100+** innovative case studies, **500+** brands gathering together!
Gain insights into future trends, seize market opportunities, solve business challenges, and find inspiration all at once!
Only one ticket stands between you and enterprise growth!
**Grab your ticket now to secure your industry future >>**
**Get Your Ticket Now**
**The 10th China FMCG Innovation Conference**
**Conference Name:** [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference
**Conference Date:** March 17-19, 2025
**Conference Venue:** Chengdu, China
Over the past 40 years, based on a market that has continuously expanded and grown, the industry has built a strong order system. Brand owners, distributors, retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth tens of trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order is in name only; hard discount is growing wildly, from being banned to being accepted, and product price systems are shaky; inventory pressure leads to overstocking, cross-regional selling is rampant, growth is no longer happening, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today's China FMCG industry stands at the crossroads of **the collapse of the old order** and **the reconstruction of a new order**. In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and distributors"; Yihai Kerry proposed the "building a joint business entity for manufacturers and distributors" plan; regional supply chain joint organizations are also spreading across various regions... **In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship.** This will be a grand historical project for China's FMCG industry, and every role in the FMCG industry chain cannot be absent! Based on this, this conference revolves around the core theme of **[New Order · Symbiosis]**, with **3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering hundreds of FMCG industry bigwigs, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings.**
At the same time, around the theme of **[New Order · Symbiosis]**, the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from top consulting platforms to deeply discuss the following **six core topics**. **The 4th China FMCG Hard Discount Conference** So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the stage of accelerated progress. China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories. What does this mean for the FMCG industry chain? **The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:**
> **Conflict Perspective:** The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners.
>
> **Opportunity Perspective:** Different roles in the industry chain can gain insight into the essence of change and seize the opportunity to establish their role and division of labor in the new order, thereby winning the opportunity dividends of the next 10 years.
At the same time, the following **five core topics** will be presented on site. **The 4th China FMCG Distributor Conference** With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes. From the first to the fourth distributor conference, we have clearly seen the major changes distributors have faced in response to environmental changes, including **changes in challenges, business models, operational methods, and role positioning**. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! **Behind this retail transformation is the return of dominance in the circulation of goods.** Brand owners are adapting to changes, while distributors will show K-type differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, large distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, **traditional supermarkets must change! Traditional distributors must transform!** The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor bosses from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. **Ticket Purchase Channel**
**Purchasing a guest ticket gives you 2 industry insight case collections on "Market & Channel & Retail & Distributors"! Limited-time special offer, first come, first served!**
**[New Order · Symbiosis]**
**The 10th China FMCG Innovation Conference**
**Date: March 17-19, 2025**
**Venue: Chengdu, China**


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