--- title: "Distributors Must Seize the Dividends and Opportunities of the New Era!" description: "The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's an opportunity to gain insights, seize market opportunities, and solve operational challenges. Secure your ticket now to bridge the gap to business growth." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-01-13" language: "en" canonical: "https://xinjignxiao.com/en/articles/distributors-must-seize-the-dividends-and-opportunities-of-the-new-era-c98a98f0/" markdown: "https://xinjignxiao.com/en/articles/distributors-must-seize-the-dividends-and-opportunities-of-the-new-era-c98a98f0.md" original_source: "https://mp.weixin.qq.com/s/62SPDsIUOLPYqUlrWlTOTg" translation: "https://xinjignxiao.com/zh/articles/%E7%BB%8F%E9%94%80%E5%95%86%E8%A6%81%E6%8A%93%E4%BD%8F%E6%96%B0%E6%97%B6%E4%BB%A3%E4%B8%8B%E7%9A%84%E7%BA%A2%E5%88%A9%E4%B8%8E%E6%9C%BA%E4%BC%9A-c98a98f0.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/distributors-must-seize-the-dividends-and-opportunities-of-the-new-era-c98a98f0/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Distributors Must Seize the Dividends and Opportunities of the New Era! > The 10th China FMCG Innovation Conference is offering special discounted tickets, now available! This event signals the strongest trends in the FMCG industry, offering a final chance to compete at the industry's peak and unlock the latest trends. With over 80 authoritative keynote speeches, 100+ innovative case studies, and 500+ brands participating, it's an opportunity to gain insights, seize market opportunities, and solve operational challenges. Secure your ticket now to bridge the gap to business growth. **Special Discounted Tickets for the 10th China FMCG Innovation Conference Are Now Available!** * This is a grand event that signals the strongest trends in the FMCG industry! * This is the final opportunity to compete at the pinnacle of the FMCG industry! * This is an excellent opportunity to unlock the latest trends in the FMCG industry! **80+** authoritative keynote speeches, **100+** innovative case studies revealed, **500+** brands gathering together! Gain insights into future trends, seize market opportunities, solve operational challenges, and find inspiration all at this moment! Only one ticket away from turning your business growth into reality! **Grab your ticket now and secure your industry future >>** **Get Tickets Now** **The 10th China FMCG Innovation Conference** **Conference Name:** [New Order · Symbiosis] The 10th China FMCG Innovation Conference & The 4th China FMCG Hard Discount Conference & The 4th China FMCG Distributor Conference **Conference Dates:** March 17-19, 2025 **Conference Venue:** Chengdu, China Over the past 40 years, based on a market that has continuously expanded and grown, the industry has built a strong order system. Brand owners, distributors, retailers—the three largest groups in the FMCG industry and related industries—have operated orderly under this strong order, jointly supporting a market worth tens of trillions and the livelihoods of 1.4 billion people. But today, channel conflicts are everywhere online and offline, and channel order is in name only; hard discount is growing wildly, from being banned to being accepted by default, and product price systems are shaky; inventory pressure leads to overstocking, cross-regional selling is rampant, growth is no longer happening, businesses are losing money, and traditional manufacturer-distributor relationships are collapsing on a large scale... Today's China FMCG industry stands at the crossroads of the **"collapse of the old order"** and the **"reconstruction of a new order."** In 2024, China Resources Beer proposed the channel strategy of "building a community of shared destiny for manufacturers and distributors"; Yihai Kerry proposed the "manufacturer-distributor business alliance" plan; regional supply chain joint organizations are also spreading across various regions... **In the future, the various entities in the FMCG industry are gradually building a "new order" based on a "symbiotic" relationship.** This will be a grand historical project for China's FMCG industry, and every role in the FMCG supply chain cannot be absent! Based on this, this conference centers on the core theme of **[New Order · Symbiosis]**, with **3 days, 1 main forum, 1 hard discount conference, 1 distributor conference, 1 guest dinner and awards ceremony gathering over a hundred FMCG industry bigwigs, multiple parallel forums on hot topics, and multiple one-on-one precise matchmaking closed-door meetings.** At the same time, around the theme of **[New Order · Symbiosis]**, the first day's main venue will bring together brand giants, economists, industry experts, and founders and executives from top consulting platforms to deeply discuss the following **six core topics**. **The 4th China FMCG Hard Discount Conference** So far, the successful holding of three consecutive hard discount conferences has witnessed a series of evolutions in China's retail discount trend, from the initial emergence of hard discount, to comprehensive deepening, continuous strengthening, and now to the acceleration stage, China's retail discounting has entered a refined stage. Currently, there is a big explosion of full-category discount/wholesale supermarkets, expanding from snacks to full categories. What does this mean for the FMCG supply chain? **The 4th China FMCG Hard Discount Conference will analyze from the following two perspectives:** > **Conflict Perspective:** The cross-regional supply chain systems built by retailers are strongly impacting the regional distribution networks led by brand owners. > > **Opportunity Perspective:** Different roles in the supply chain can gain insights into the essence of change and seize the opportunity to establish their role and division of labor in the new order, winning the opportunity dividends of the next 10 years. At the same time, the following **five core topics** will be presented on site. **The 4th China FMCG Distributor Conference** With changes in the market environment, upgrades in consumer demand, and the popularization of digital technology, the role and responsibilities of distributors have undergone profound changes. From the first distributor conference to the fourth, we have clearly seen a series of major changes in the challenges, business models, operational methods, and role positioning that distributors face in response to environmental changes. Now, distributors are in a period of major transformation in China's offline retail. In the next 2-3 years, the sales management systems of upstream brand owners and the distributor system will undergo a major upheaval! **Behind this retail transformation is the return of the dominant power in commodity circulation.** Brand owners are adapting to changes, while distributors will show K-shaped differentiation under the retail transformation. On one side, small distributors are being cleared out; on the other side, larger distributors are getting bigger, adapting to changes and deeply serving retail. Therefore, **traditional supermarkets must change! Traditional distributors must change!** The 4th China FMCG Distributor Conference will bring together 600+ benchmark excellent distributor owners from across the country to comprehensively interpret the business guide for distributors during the retail transformation period, helping distributors redefine their functions and positions under the new industry order. **Forum/Seminar: Strategies for Responding to Supermarket Renovation** The hottest keywords in the retail supermarket industry in 2024 are none other than **Pangdonglai and renovation**. This year, after Pangdonglai initiated assistance and renovation for Bubugao and Yonghui, their performance skyrocketed. Well-known traditional supermarkets such as China Resources Vanguard, Lianhua Supermarket, and Inzone Supermarket have all started their own renovations. **Behind the rush to renovate is the stark contrast of "ice and fire" in the chain supermarket industry.** On one side, Sam's Club and Pangdonglai continue to be popular; on the other side, many retail companies are impacted by competition. Clearly, the retail format is rapidly changing, and consumer demand is constantly upgrading, making renovation in the supermarket industry imperative! At this conference, the **[Strategies for Responding to Supermarket Renovation]** forum will deeply discuss the following five core topics. **Ticket Purchase Channel** **Purchasing a guest ticket gives you 2 industry insight case collections on "Market & Channel & Retail & Distributor"! Limited-time special offer, first come, first served!** **[New Order · Symbiosis]** **The 10th China FMCG Innovation Conference** **Dates: March 17-19, 2025** **Venue: Chengdu, China** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671