---
title: "Distributors, Don't Panic!"
description: "A distributor shares his anxiety about the increasingly difficult business environment, prompting a discussion on the urgent need for transformation. The article announces an upcoming FMCG summit organized by New Distribution, featuring successful transformation cases and insights from industry leaders."
author: "FDIC2018"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-08-19"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/distributors-don-t-panic-8c57d631.md"
original_source: "https://mp.weixin.qq.com/s/qi88mxsbaEZajhV_5G09pQ"
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attribution: "New Distribution — https://xinjignxiao.com/en/articles/distributors-don-t-panic-8c57d631/"
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---

# Distributors, Don't Panic!

> A distributor shares his anxiety about the increasingly difficult business environment, prompting a discussion on the urgent need for transformation. The article announces an upcoming FMCG summit organized by New Distribution, featuring successful transformation cases and insights from industry leaders.

Click 'Read Original' for details.
Yesterday, while seeking some information, I chatted with a distributor and asked how his business was this year.
He told me, "Anxious, it gets harder every day." What are the reasons for the difficulty?
Dealing with first-tier brands: low product margins, earning only from warehousing and delivery, manufacturers pressuring stock, and severe frontline sales layoffs. Now it's not called 'building the market' but 'defending the market.' Even when new products launch, we dare not go all out; once we do well, we get cut off. We just have to wait...
Dealing with second- and third-tier brands: average product margins, dependent on the weather, manufacturers pressuring stock, sales policies changing daily, and chaos in expenses and management...
Dealing with fourth- and fifth-tier brands: product margins are okay, but moving inventory is hard, and we have to argue with retailers every day...
When I pressed further, asking why not try transformation and upgrading,
He said, "Everyone knows about transformation, but how exactly to do it? I don't know which paths suit me; I want to transform but dare not."
Indeed, that's true. **Many things are easier said than done, and transformation is especially difficult. For distributors, transformation is like a revolution—a revolution against oneself—and it's bound to be painful.** But in the current environment, it's reached a point where transformation is unavoidable.
Regarding distributor transformation, New Distribution is hosting a grand FMCG summit from August 22 to August 24, deeply exploring how the FMCG distribution field will evolve in the future and what the trends are. In this process, how should distributors seize opportunities? Distributors knowing the direction is crucial.
At that time, New Distribution will invite 10 distributor representatives who have undergone transformation to share their transformation journeys. They are the first to "eat the crab" in their respective regions. Among them is the largest offline distributor for the internationally renowned brand P&G, with annual sales of 2.6 billion yuan. He will share their practical transformation experience with distributors on site.
Internet giants moving offline, opening stores, and acquiring businesses to transform traditional business models has become an indisputable fact. At this conference, New Distribution has also invited Zheng Hongyan, President of JD.com's New Channel Business Unit; Wang Chaocheng, Founder of Yijiupai; and Jing Shi, General Manager of Alibaba's Retail Link Industry Center, along with many other B2B platform founders and executives, to share their views and insights on the transformation of the FMCG distribution field.
**The conference agenda is as follows:**
**August 22 Afternoon - Day 1**
**1. Distributor Session:**
**Keywords: Digital Distribution, Efficient Operations, Unified Warehousing and Distribution, Partners**
New Distribution, together with two well-known domestic distributor internal system service providers (Medlen, Zhongke Shangruan), will answer questions and resolve difficulties that distributors face in actual operations, covering transformation, operations, warehousing and distribution, partnerships, and more. These two companies will also bring their successful sample distributor cases to share their transformation practices firsthand.
These distributors are among the top in their local areas. They have continuously explored and experimented on the path of distribution transformation, encountering many detours and losses along the way. While they may not be national innovation models, they can at least provide practical, experience-based methods for distributors who want to transform.
**What You Will Gain:**
√ Years of practical transformation experience from leading distributors
√ Opportunities for one-on-one WeChat exchanges and discussions
√ Solutions to operational difficulties
√ Open-mindedness to prepare for transformation based on resource conditions
**Suitable Audience:**
√ Distributors of alcoholic beverages, drinks, snacks, general merchandise, personal care, home care, etc.
√ Operators of regional FMCG distribution businesses
√ Post-80s and post-90s individuals about to take over their parents' distribution businesses
√ Brand channel department heads who want to understand distributor trends
**2. Brand Owner Session:**
**Keywords: New Thinking, New Marketing, New Channels, IP, Community**
New Distribution, together with renowned domestic marketing expert Mr. Liu Chunxiong and the rising regional B2B platform Dianda Mall, will share how brand owners can change their thinking and leverage new marketing in the new era.
You will hear **Chen Ruifen, General Manager of Uni-President's Tea Business Unit, share how Uni-President created the IP 'Xiaoming Classmate'**; Gu Tiefeng, founder of the new internet-famous 'Answer Tea,' share how to expand stores nationwide with zero investment in 60 days; and Mr. Liu Chunxiong, along with executives from Xiaoshile, share how to turn a hawthorn juice drink into a best-selling product with zero market foundation.
As a dark horse in regional B2B platforms, Dianda's founder and chairman, Rui Yun, will share how B2B platforms can build their core distribution capabilities and empower brand channel upgrades; **Mr. Ren Xiaodong, a new distribution partner and strategic consultant for digital distribution for several well-known FMCG brands, will share his thoughts on the digital transformation path for brand owners.**
**What You Will Gain:**
√ How brand owners can leverage new-style marketing
√ How brand owners can plan ahead during the transformation period
√ Understanding the significance of B2B platforms for distribution
**Suitable Audience:**
√ Brand executives, sales directors, and channel heads
√ FMCG B2B industry practitioners
√ Brand new retail department practitioners
√ New brand founders and executives
**August 23 Morning - Day 2**
**1. Digital Marketing Session:**
**Keywords: Omnichannel, New Distribution, Digital Supply Chain, IP**
As the main forum of this conference, New Distribution has invited **executives from globally renowned first-tier FMCG brands Coca-Cola and Nestlé Greater China to share how brand owners should respond during the channel transformation period in the digital era and prepare for changes in advance.** Additionally, executives from innovative companies such as Wanda Group, Focus Media, Youzan, and Miduo Big Data will explain how they use new technologies to help FMCG companies boost market sales.
**What You Will Gain:**
√ New channel strategies for first-tier brands in the digital era
√ New growth drivers technology brings to the FMCG industry
√ Black technologies that can change FMCG distribution efficiency
√ Digital channels that comprehensively drive FMCG distribution
**Suitable Audience:**
√ Brand executives, sales directors, and channel heads
√ Small and medium brand owners seeking omnichannel development
√ Internet companies deeply involved in the FMCG industry
√ Traditional distributors seeking digital transformation
**August 23 Afternoon - Day 2**
**2. Brand Session:**
**Keywords: Business Models, Content Marketing, Consumer Profiling**
New Distribution has invited **five representative figures in the field of brand marketing to discuss how these five areas—strategy, planning, data, traffic, and short video—can help a consumer brand rise.** These guests are also practical experts, skilled at summarizing and refining methodologies. Dozens of marketing case analyses will be presented at the conference.
**Suitable Audience:**
√ Founders, CEOs, CMOs, COOs, and other senior executives directly responsible for marketing growth
√ Practitioners in brand, marketing, sales, planning, PR, product, and related fields
√ FMCG practitioners who want to systematically understand scientific marketing thinking
√ Executives bringing core execution teams to enhance cognition for stronger team combat effectiveness
**3. Communication Session:**
**Keywords: New Marketing, New Technology, New Media, Omnichannel Marketing**
New Distribution has invited communication practice experts from various fields to **analyze how brand owners should do communication in the current era of consumption upgrade and information fragmentation**, where the foundation and origin of communication lie; how to leverage media power to maximize marketing efficiency; how technology empowers marketing to drive growth; and in the new media environment, how brand owners can achieve counter-trend transformation and the tactics, rhythm, and paths of omnichannel marketing.
**Suitable Audience:**
√ Core senior executives directly responsible for corporate marketing growth
√ Brand executives, sales directors, and channel heads
√ Brand marketing and planning department practitioners
√ Brand new retail department practitioners
√ New brand founders and executives
**4. Channel Session:**
**Keywords: Channel Reconstruction, Digitalization, Social E-commerce, Channel Innovation**
New Distribution has invited **executives and founders from brands such as Tsingtao Beer, Mengniu, and Haojiayi to share how they innovate channels in the current era. Of course, channels here include not only traditional circulation and catering channels but also new channels like social e-commerce.**
**Suitable Audience:**
√ Brand executives, sales directors, and channel heads
√ Brand marketing and planning department practitioners
√ Brand new retail department practitioners
√ Regional major distributors seeking innovative channel growth
**August 24 - Day 3**
**1. Supply Chain Session:**
**Keywords: Brand Empowerment, New Channels, Efficient Supply Chain**
New Distribution will **jointly release the industry's first 'China FMCG Brand Channel Power Index Report' with the China Electronic Commerce Association FMCG Industry Branch and 8 well-known domestic B2B platforms, systematically and comprehensively analyzing the omnichannel coverage capabilities, brand power, and comprehensive competitiveness of various brands across categories.** In addition, founders and executives from leading domestic B2B platforms such as JD New Channel, Yijiupai, Alibaba Retail Link, and Zhongshang Huimin will also share on-site the new growth drivers that B2B platforms can bring to brand owners through digitalization in the new era.
**What You Will Gain:**
√ The most authoritative and professional '2018 China FMCG Brand Channel Power Index Report'
√ New market channels for brand owners in the digital era
√ The immense value of digital new channels for brand owners
√ New paths for digital transformation of traditional FMCG distributors
**Suitable Audience:**
√ FMCG B2B industry practitioners
√ Brand executives and market channel heads
√ Traditional businesses facing growth bottlenecks and seeking transformation
**2. Distributor Session:**
**Keywords: Digital Operations, Regional Platform Transformation**
New Distribution has invited founders of system service providers dedicated to distributor transformation, founders of regional B2B platforms, and the operator of the largest offline P&G distributor to share the transformation trends, developments, and coping strategies in the FMCG distribution field, as well as the practical transformation case of the largest regional distributor with annual sales of 2.6 billion yuan.
**Suitable Audience:**
√ FMCG distributors of alcoholic beverages, drinks, snacks, general merchandise, personal care, home care, etc.
√ Operators of regional distribution businesses
√ Brand executives and market channel heads
√ FMCG B2B industry practitioners
This is a grand conference for a thousand merchants, launched by New Distribution in August 2018, focusing on brand owners seeking new growth and traditional distributors' transformation and upgrading.
**This is the strongest convergence of new thinking, new methods, and new tools, centered around new growth, seeking new models and new paths. There will also be big-name private board meetings, a thank-you dinner for new distributors, resource matching conferences, and more. Three days of full干货—everything you want is here!**
**This is a grand gathering for FMCG professionals—you must be there!**
**Last week, limited-time discounted price of 199 yuan**
**Scan the QR code to attend or click 'Read Original' to register!**
**We are waiting for you in Shanghai!**


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