---
title: "Distributor's Product Selection Strategy"
description: "Products are the courage of distributors. The first secret to a distributor's wealth is choosing a good product. The general agent of Langsha in Henan said that selecting a good product is like mining a gold mine. A distributor's product strategy includes two parts: product brand selection and product portfolio strategy. For brand selection, a good product is not necessarily one with high profit margins or strong policy support, but one that can promote the distributor's development and bring prospects and hope. Distributors should choose either established big brands that bring reputation and network building, or growth products that can generate significant profits. In terms of product portfolio, common mistakes include choosing products solely based on profit margins and policy preferences, resulting in a portfolio of small brands; carrying too many products, such as a county-level distributor stocking over twenty beer brands; and frequently switching products when sales are poor, leading to hard work without financial reward."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2015-08-31"
language: "en"
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---

# Distributor's Product Selection Strategy

> Products are the courage of distributors. The first secret to a distributor's wealth is choosing a good product. The general agent of Langsha in Henan said that selecting a good product is like mining a gold mine. A distributor's product strategy includes two parts: product brand selection and product portfolio strategy. For brand selection, a good product is not necessarily one with high profit margins or strong policy support, but one that can promote the distributor's development and bring prospects and hope. Distributors should choose either established big brands that bring reputation and network building, or growth products that can generate significant profits. In terms of product portfolio, common mistakes include choosing products solely based on profit margins and policy preferences, resulting in a portfolio of small brands; carrying too many products, such as a county-level distributor stocking over twenty beer brands; and frequently switching products when sales are poor, leading to hard work without financial reward.

Products are the courage of distributors.
The first secret to a distributor's wealth is choosing a good product.
The general agent of Langsha in Henan said: for a distributor, selecting a good product is equivalent to mining a gold mine.
A distributor's product strategy includes two parts: product brand selection and product portfolio strategy.
1. Product Brand Selection
Selecting a good product, but what is a good product?
Distributors have different understandings of good products.
Some distributors think products with high profits are good products;
some think products with favorable policies are good products;
some think products with strong support are good products.
And so on.
In fact, these are all misunderstandings.
Products with high profit margins are not necessarily good products;
products with strong policy support are not necessarily good products.
A product that can enable the distributor to develop, bring prospects and hope to the distributor, is a good product.
Distributors must choose a product that can promote their own development.
The good products that distributors should choose include two major categories:
First, big brands.
Existing big brands.
These brands can bring reputation to distributors, enhance their capabilities, help them build networks, and provide stable profits.
Second, growth products.
These types of products can allow distributors to make big money.
Choosing a product with potential and selecting a manufacturer with a future is the greatest challenge to a distributor's vision and courage.
Distributors who can select such a product, congratulations to them.
2. Distributor's Product Portfolio Strategy.
Many people have talked about this issue.
I want to talk about the common mistakes made by distributors whose business never grows:
1. The criteria for selecting products are profit margins and policy preferences. As a result, the smaller the brand, the larger the profit margin. In the end, they only deal in small brands.
2. Too many products. They operate many products. A county-level distributor's warehouse actually had more than twenty brands of beer.
Which one can they promote well?
3. Frequent changes. After selling a product for a while, if they find it doesn't sell well, they immediately replace it.
In the end, distributors work hard but fail to make money.
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