--- title: "Digital New Infrastructure: Unblocking the \"Governor Vessels\" of the FMCG Industry" description: "Since its opening on May 25, the FMCG Release Week OL has attracted over 730 exhibitors, 1,000+ brands, and 9,600+ products, drawing more than 160,000 visits. In its second week, the organizer highlights the \"Digital New Infrastructure\" theme (June 1-7), showcasing information software, management software, traceability software, and related services to help streamline the FMCG industry. A voting campaign for the \"Honor Gold List\" is also launched, offering rewards and services to top-ranked companies." author: "靓仔" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2022-06-01" language: "en" canonical: "https://xinjignxiao.com/en/articles/digital-new-infrastructure-unblocking-the-governor-vessels-of-the-fmcg-i-e5393926/" markdown: "https://xinjignxiao.com/en/articles/digital-new-infrastructure-unblocking-the-governor-vessels-of-the-fmcg-i-e5393926.md" original_source: "https://mp.weixin.qq.com/s/GuZRzRCunkeRzlRiSV3ZkQ" translation: "https://xinjignxiao.com/zh/articles/%E6%95%B0%E5%AD%97%E5%8C%96%E6%96%B0%E5%9F%BA%E5%BB%BA-%E6%89%93%E9%80%9A%E5%BF%AB%E6%B6%88%E8%A1%8C%E4%B8%9A-%E4%BB%BB%E7%9D%A3%E4%BA%8C%E8%84%89-e5393926.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/digital-new-infrastructure-unblocking-the-governor-vessels-of-the-fmcg-i-e5393926/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Digital New Infrastructure: Unblocking the "Governor Vessels" of the FMCG Industry > Since its opening on May 25, the FMCG Release Week OL has attracted over 730 exhibitors, 1,000+ brands, and 9,600+ products, drawing more than 160,000 visits. In its second week, the organizer highlights the "Digital New Infrastructure" theme (June 1-7), showcasing information software, management software, traceability software, and related services to help streamline the FMCG industry. A voting campaign for the "Honor Gold List" is also launched, offering rewards and services to top-ranked companies. Since its opening on May 25, the FMCG Release Week OL has attracted over **730+** exhibitors, **1,000+** brands, and **9,600+** products, drawing more than **160,000+** visits. The diverse and colorful FMCG products have left brand owners and channel partners excited and impressed. In the first week, the organizer focused on the "Ultimate Taste" theme, featuring cooking foods, convenience foods, and fresh fruits. Opening the mini-program offers a direct visual feast of delicious food, attracting a large number of professional visitors to browse and select products online. Some brand owners reported that within the first week of the online exhibition, they had already connected with numerous channel partners and reached preliminary cooperation intentions. **Theme Exhibition** June 1 is not only Children's Day but also marks the second week since the opening of the FMCG Release Week OL. This week, the organizer highlights the **【Digital New Infrastructure】** theme exhibition (June 1-7), aiming to help unblock the "governor vessels" of the FMCG industry through informatization and digital services. The exhibition scope includes information software, management software, traceability software, informatization services, and related products. As the saying goes, "To do a good job, one must first sharpen one's tools." With the continuous development of information technology and deepening application, the market shows a clear trend of professional division of labor. Companies in the industry generally adopt differentiated competitive strategies, focusing on software development and informatization business in their respective fields, building competitive advantages through long-term R&D investment, implementation of typical cases, and accumulation of project experience. Through informatization services, brand owners can strengthen brand marketing, building, and manufacturing, achieving innovation in production methods and business models. This not only enhances innovation capability and efficiency but also fully leverages the role of digital new infrastructure in promoting high-quality industrial development. **Honor Gold List** To reinforce the concept of "Digital New Infrastructure," the organizer simultaneously launches the **Honor Gold List** voting campaign for "Digital New Infrastructure," providing related rewards and services to top-ranked companies. All FMCG Release Week OL exhibitors are welcome to participate actively. Details of the voting campaign are as follows: **Registration Conditions:** 1. Product scope includes information software, management software, traceability software, informatization services, and others. 2. Must be a 2020 FMCG Release Week OL exhibitor. **The top ten products will receive the following services:** 1. Awarded the honorary title of "2022 FMCG Release Week - Gold Crown Award" and announced on the official WeChat account 【FMCG Release Week】. 2. One exclusive corporate feature article on the official WeChat account. 3. Promotion in a business community with 10,000+ members. 4. Priority access to business matchmaking services. 5. Traffic preference during the exhibition period. Welcome to register and participate. **Visit and Exhibit** **【2022 FMCG Release Week OL】is the only online professional expo for the entire FMCG industry chain.** It aims to establish the release week as the preferred procurement destination for food and beverages, grain and oil seasonings, daily necessities, life services, alcoholic beverages, and other FMCG products nationwide and globally, providing a comprehensive service platform for product and brand display, negotiation, sharing, learning, and cooperation across the entire FMCG industry chain. **Five Highlights of the Exhibition** * Comprehensive exhibition of the FMCG industry chain * Selected popular products across the entire industry chain * Empowering enterprises to unlock the full chain of channel resources * Live-streaming recruitment to build a global recruitment bridge * Ensuring at least 5 professional visitors (buyers) are matched **Eight Visitor Initiatives** * Live-streaming recruitment: Complementary advantages, expanding resources * Outbound call team: Special invitations to key clients, with the outbound call team making significant efforts * Visitor advertising: Full coverage of online and offline scenarios, achieving nationwide manufacturer-retailer interaction * Event hosting: Two types of voting activities, reviewing honors and creating a gold list * Business matchmaking: Understanding buyer needs, achieving one-on-one precise matching * Visitor data: A database of 2 million+ contacts, easily facilitating manufacturer-retailer connections * Online marketing: Coordinated operation of public and private domain traffic, helping to explore international markets * Media cooperation: Tens of millions of traffic boosts, inviting precise visitors ← Swipe left or right to see more → 【2022 FMCG Release Week OL】booth and procurement matchmaking are now open for reservation. Enterprises are welcome to call for consultation. **Are you “watching” me?** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671