---
title: "Demonstration | 19 Examples of Incorrect Supermarket Displays, with Commentary and Analysis!"
description: "This article compiles 19 images of incorrect displays for your reference. Check your own displays against these examples. The article covers end cap displays, floor stack displays, floor baskets and promotion carts, and small shelves at the checkout counter, pointing out common mistakes such as exposed back panels, improper product segmentation, excessive variety, and lack of visual impact."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-06-29"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/demonstration-19-examples-of-incorrect-supermarket-displays-with-comment-67344821.md"
original_source: "https://mp.weixin.qq.com/s/eqwSRaUu4tP4_DX4K-6DyQ"
translation: "https://xinjignxiao.com/zh/articles/%E7%A4%BA%E8%8C%83%E4%B8%A819%E7%A7%8D%E8%B6%85%E5%B8%82%E9%94%99%E8%AF%AF%E9%99%88%E5%88%97-%E9%99%84%E7%82%B9%E8%AF%84%E5%88%86%E6%9E%90-67344821.md"
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---

# Demonstration | 19 Examples of Incorrect Supermarket Displays, with Commentary and Analysis!

> This article compiles 19 images of incorrect displays for your reference. Check your own displays against these examples. The article covers end cap displays, floor stack displays, floor baskets and promotion carts, and small shelves at the checkout counter, pointing out common mistakes such as exposed back panels, improper product segmentation, excessive variety, and lack of visual impact.

This article compiles 19 images of incorrect displays for your reference. Check your own displays against these examples.
▎**End Cap Displays**
  1. The lower layer of the end cap display reveals cardboard box fillers.
  2. The products displayed on the left and right are inappropriate in shape and size, resulting in poor display effectiveness; the exposed back panel also violates the two-finger principle.
  3. The two items on the upper layer of the end cap are not clearly separated vertically, and the full-box products below are not displayed abundantly, with the back panel exposed.
  4. End cap displays should choose products that can be separated left and right; this display method is only suitable for expressing single items and full boxes on end caps.
  5. Too many single items are displayed; at most two should be shown.
  6. End caps should not be used as regular shelf space.
  7. The protruding display below the end cap lacks visual impact.
  8. The two products are not separated vertically, and the price difference between the chosen products is minimal.
  9. The display does not achieve vertical separation, there is no inventory of the other single item, and the lower layer exposes the back panel.
▎**Floor Stack Displays**
  1. The location of the bulk display is not well planned, not aligned with the end cap, affecting customer traffic flow.
  2. When the bulk display exceeds four pallet positions, only one single item should be displayed to highlight the product's visual impact.
  3. The bulk display at the elevator wall is neatly arranged but stacked too high, making it difficult for customers to reach the products.
  4. Too many single items, not arranged by price band; the display heights are inconsistent; the price ISP placement heights are inconsistent.
  5. Non-original carton products are stacked too high as a base, with only one layer of products displayed on top.
  6. The surrounding barrier is too high, with too few products displayed on top, lacking visual impact.
  7. Too many single items are displayed, with no focal point.
▎**Floor Baskets and Promotion Carts**
  1. This display looks like a regular shelf display, not a promotional display; it does not highlight the product's visual impact and appears flat.
  2. It does not highlight the product's visual impact, the display is flat, and there are many items; the gaps in the floor basket are not filled with products or hanging strips, exposing the equipment.
▎**Small Shelves at the Checkout Counter**
  1. Too many items are displayed; the front should feature promotional items, or a series of different flavors but at the same price.
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