---
title: "Dealers, It's Time to Get into Community Group Buying"
description: "A clear-headed person would not think that closing their eyes makes the world disappear. Yet many dealers, due to inner resistance, choose to stay away from community group buying. This article argues that dealers must embrace this rapidly growing channel and provides a course to help them do it from zero to one."
author: "陈思廷"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2021-02-04"
language: "en"
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---

# Dealers, It's Time to Get into Community Group Buying

> A clear-headed person would not think that closing their eyes makes the world disappear. Yet many dealers, due to inner resistance, choose to stay away from community group buying. This article argues that dealers must embrace this rapidly growing channel and provides a course to help them do it from zero to one.

A clear-headed person would not think that closing their eyes makes the world disappear.
**We all think we are clear-headed enough, but that may not be the case.** For example, when a fist comes at us, most of us will involuntarily close our eyes.
This is not funny. Among the dealers recently visited by New Distribution, **a considerable number have chosen to stay away from community group buying due to inner resistance.**
**-01-**
**Community Group Buying Takes Off Amid Controversy**
Internet giants have collectively entered community group buying, and the subsidy war has prompted national-level ministries to issue the "Nine No's" new regulations for community group buying.
The year 2020, which just passed, was absolutely the year when community group buying took center stage. The overwhelming news coverage has made "community group buying" no longer a new channel concept but a term familiar to ordinary consumers. Under the trend, community group buying has been racing ahead amid controversy.
Kantar data reports that the community group buying market was 28 billion yuan in 2018, 50 billion in 2019, 89 billion in 2020, and an estimated 121 billion in 2021. The actual figures may be even larger.
On January 30, 2021, Shihuotuan announced that its daily order volume exceeded 15 million orders, while Xingyou优选 exceeded 10 million daily orders in October 2020. The other two players in the first tier, Meituan Youxuan and Duoduo Maicai, are estimated to have similar daily order volumes.
The combined daily orders of the top players alone exceed 50 million orders. At an average unit price of 10 yuan, the annual scale has reached 180 billion yuan, not including regional community group buying platforms.
Of course, these figures contain some water. But the land-grab in community group buying is not fully over; the top tier has not yet decided a winner, and regional platforms are not willing to surrender. It is foreseeable that the community group buying war will continue in 2021, and it is almost certain that the channel's scale will exceed 200 billion yuan in 2021.
With such a large-scale emerging new channel, should brands and dealers follow suit?
**-02-**
**In 2021, Should Dealers Follow Community Group Buying?**
Whether dealers should follow community group buying is no longer up for discussion.
What is still worth discussing today is how dealers should follow community group buying, how to avoid pitfalls in cooperation, and how to make money!
A careful study of China's channel development history reveals that every major change in channel models is a major reshuffle of dealers.
In the 1990s, the terminal form was dominated by department stores, and the provincial distribution model was popular, giving rise to the billion-level super dealer Zheng Baiwen. Later, the deep distribution model rose, ending the Zheng Baiwen era and leading to the rise of new brands like TCL.
Subsequently, the era of hypermarkets like Gome, Suning, Carrefour, and Walmart arrived, creating a large number of professional trading companies that operated modern KA channels, and they are still active in the trading field today.
Then came e-commerce, which created a large number of online agents—e-commerce operators—who were well-versed in platform e-commerce operation methods and rules. Many grew rapidly, reaching over one billion yuan in just six or seven years, such as Jiuai Technology.
Now it is 2021. In just three to four years, the scale of the community group buying channel has grown nearly tenfold, making it the largest phenomenal new channel in recent years.
In recent years, all changes, including channel changes, have become increasingly rapid. Previously, changes were slow, continuous, and predictable; now, more and more changes are swift, discontinuous, and unpredictable. New Distribution believes that changes in Chinese commerce have entered an era of "sudden change."
In history, there is a "catastrophism" theory, which means that an unexpected event triggers a huge change that no one anticipated. For example, the assassination in Sarajevo triggered World War I.
The COVID-19 pandemic that swept the world in 2020 was an unexpected event with global impact. Its projection onto commerce was the sudden outbreak of community group buying. This then triggered the collective entry of internet giants in 2020, and community group buying thus "suddenly changed" into a huge new channel that no one can ignore.
In every round of major channel change, new players rise in large numbers, some old players follow, but most fall behind. In this round of community group buying change in 2021, who will be eliminated? And who will be made?
**-03-**
**How to Do Community Group Buying from 0 to 1?**
Most dealers are very sensitive to changes and are very willing to seize every possible business opportunity. So why do so many dealers fall behind in every major channel change?
Every major channel change requires a reshaping of business models, rules, operating methods, and team capabilities. Most dealers and their teams are accustomed to existing business operation models, but when faced with entirely new operation models and requirements, they fall into a huge sense of helplessness.
This is the core reason why most dealers fail in channel transformation.
To solve this problem, the following key issues need to be addressed:
**1. There must be a professional, systematic training course system.**
Conceptual education alone cannot solve the problem of getting started. People keep shouting that community group buying is important, very important, but no one cares about how to do it. The result is that it is useless and only increases anxiety.
Some say that operating a new channel is like crossing a river by feeling the stones. Indeed, but only a few cross the river by feeling the stones; most drown in the river.
**2. The course content must be developed by operators who have truly "crossed the river," and the content must cover the entire process from 0 to 1.**
Theory-oriented courses will only make people "know what it is, but not why it is." It is necessary to let practical entrepreneurs share their experiences so that people can "know why it is" and also know how to do it.
**3. Learning new channel operations cannot just be about attending classes; you need to be helped onto the horse and escorted for a while.**
Operating a new channel is not just about experience; it also requires resources. Once you learn the experience, you know what to do; resources are the accelerator that saves you time entering the new channel. During the channel dividend period, being earlier can help you build a huge advantage.
**4. You also need guidance during operation.**
No matter how carefully you study the operation system of a new channel, once you start operating, you will inevitably encounter various complex small problems. At this time, if you have an expert to consult at any time, you can undoubtedly avoid countless pitfalls and greatly improve the success rate of new channel operations.
Having said all these key points, is there a course that can truly help dealers do community group buying from 0 to 1?
Yes!
In 2021, New Distribution, together with an excellent community group buying operator—Mr. Pu Bin, founder of Chongqing Partner Food—has carefully developed a professional course system specifically for dealers transforming into community group buying: "Learn to Do Community Group Buying from 0 to 1," which was officially launched on February 1, 2021!
**Course Highlight 1: A true ten-million-level community group buying operator explains in detail how to do community group buying from 0 to 1!**
Mr. Pu Bin founded Chongqing Partner Food Co., Ltd. in 2018, with the main sales channel being community group buying, and the categories being condiments and other foods. In 2018, sales were 7 million; in 2019, 15 million; in 2020, 50 million. In 2021, conservatively estimated to exceed 100 million, and in January 2021 alone, Partner Food's monthly sales exceeded 10 million yuan.
Mr. Pu Bin led his team, starting from Chongqing in 2020, and has now rapidly covered five core cities: Chongqing, Chengdu, Changsha, Wuhan, and Guangzhou. Partner platforms include national mainstream platforms such as Xingyou优选, Meituan Youxuan, and Duoduo Maicai.
For the first time, Mr. Pu Bin comprehensively reviews his successful experience in cooperating with major community group buying platforms since starting his business, and for the first time, he unreservedly teaches dealers the operating methods and details of community group buying.
The "Learn to Do Community Group Buying from 0 to 1" series consists of seven lessons in total, covering topics such as research on the rules and cooperation conditions of leading domestic platforms, research on penalty rules, how to enter the market, how to select products, how to price, how to create bestsellers, and how to handle warehousing and distribution. It is detailed and exhaustive, truly teaching from zero!
**Course Highlight 2: New Distribution's exclusive resource pack + tool pack + direct introduction to leading platforms for cooperation!**
As a leading professional FMCG media platform in China, New Distribution has carefully compiled an exclusive resource pack and tool pack for dealers. The resource pack includes professional community group buying platform analysis reports, research on the rules of major mainstream platforms, cooperation operation models and cases for community group buying; the tool pack includes the latest contact information of purchasing heads in various cities for mainstream platforms and most regional platforms, updated monthly.
In addition, to reward loyal readers of New Distribution, any dealer who purchases the course can enjoy direct introduction by New Distribution to national purchasing resources of platforms such as Duoduo Youxuan, direct group invitations, skipping the supplier selection process, and directly entering the business cooperation process!
**Course Highlight 3: Exclusive learning group for students, with anytime consultation with Mr. Pu Bin to help solve various problems in community group buying cooperation!**
All students who purchase the community group buying course will have the opportunity to consult Mr. Pu Bin one-on-one, and can also consult at any time for help with problems encountered in community group buying cooperation.
At the same time, dealers who join the learning group will enjoy super discounts or even free learning opportunities when participating in various conferences and forums held by New Distribution!
Community group buying has arrived, and it is unstoppable! Since closing our eyes cannot stop the changes in the world, let us bravely open our eyes! After learning "Learn to Do Community Group Buying from 0 to 1," there is nothing we cannot handle in the community group buying channel!
Now, hurry up and **click "Read Original" or scan the QR code below to purchase the course at an ultra-low early bird price**, and let us start learning to do community group buying from 0 to 1!
Tips will be paid 400-2000 yuan once adopted.


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