---
title: "Data | Retail Industry Data Report for Henan Province"
description: "The ancient physical retail industry is undergoing gradual changes and innovations in personnel, channels, resources, and consumer habits. In the Internet era, the heavier physical retail sector has not been fully interpreted by data. Combining real-time consumer data, Wasabi Data selected the consumer goods market in Henan in November to touch the pulse of the physical retail industry in China's most populous province. This issue of the Wasabi Data report counts sales data from 30 supermarket chain brands in Henan, with dairy products, snacks, and personal care accounting for a significant share of sales. As the Spring Festival approaches, local Henan brands..."
author: "芥末数据"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-12-12"
language: "en"
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---

# Data | Retail Industry Data Report for Henan Province

> The ancient physical retail industry is undergoing gradual changes and innovations in personnel, channels, resources, and consumer habits. In the Internet era, the heavier physical retail sector has not been fully interpreted by data. Combining real-time consumer data, Wasabi Data selected the consumer goods market in Henan in November to touch the pulse of the physical retail industry in China's most populous province. This issue of the Wasabi Data report counts sales data from 30 supermarket chain brands in Henan, with dairy products, snacks, and personal care accounting for a significant share of sales. As the Spring Festival approaches, local Henan brands...

> The ancient physical retail industry is undergoing gradual changes and innovations in personnel, channels, resources, and consumer habits. In the Internet era, the heavier physical retail sector has not been fully interpreted by data. Combining real-time consumer data, Wasabi Data selected the consumer goods market in Henan in November to touch the pulse of the physical retail industry in China's most populous province.
This issue of the Wasabi Data report counts sales data from 30 supermarket chain brands in Henan, with dairy products, snacks, and personal care accounting for a significant share of sales. As the Spring Festival approaches, local Henan brands still perform well in fierce competition; seasonal changes continue to stimulate increased sales of personal care brands. The report aims to provide assistance to decision-makers in the physical retail industry in Henan. (Note: The products involved in the report are all standard products in Henan, except tobacco.)
**Section 1: Brand Sales Share**
The consumer goods market in Henan performed steadily in November. **For the three categories of dairy products, snacks, and personal care, the sales share of the top ten brands is as follows: total, 78.33%, 30.78%, and 19.40% respectively.**
The dairy brands shown above account for 78.33% of the total sales in this category.
As the main force of supermarket sales, dairy products have a concentrated distribution. Yili leads Mengniu and dominates, mainly selling combination packs, together occupying 36% of the market share. Huahuaniu is a leading local Henan brand, mainly selling bulk products.
The snack brands shown above account for 30.78% of the total sales in this category.
Well-known first-tier brands such as Orion and Master Kong continued their good performance from October and still occupy the top positions. The market share differences among brands are relatively small. Baixiang, as a representative of local Henan brands, ranks third.
The personal care brands shown above account for 19.40% of the total sales in this category.
The top ten personal care brands still belong to parent companies P&G and Unilever, with a very concentrated distribution.
Some local non-well-known brands, although not in the top ten, still have a significant share in Henan. (For more information, please visit data.jiemo.me)
**Section 2: Growth Rate of Brand Sales Share**
This growth rate ranking only applies to brands with a sales share higher than 0.05% in Henan.
Among dairy products, Henan's Three Musketeers and Huahuaniu have relatively prominent growth rates. Junlebao has performed well in both sales and growth rate.
Among snacks, the products with the highest growth rates are not well-known, and the local Henan brand Xiaoshuaicai ranks second.
Statistics show that in personal care, Nvzhujiao performs well among non-well-known brands, with a growth rate as high as 429.93%, and a relatively large sales share. The rest are first-tier brands.
**Section 3: November Brand Sales Forecast**
The November sales share forecast involves all categories and brands, but only for brands with a sales share higher than 0.1% in Henan.
In November, more Henan people used Johnson's baby products, and it is predicted that the increase will be larger in December; Dove has a relatively large sales share, and its growth rate is faster than in October.
**Section 4: Hot Product Combinations**
The report selects product combinations from different categories that are always sold together, from which we can infer the combination patterns of some product lines in Henan.
**Section 5: New Product Recommendations**
The report selects new products that have appeared in Henan in the past six months and recommends 10 new products worth paying attention to based on their historical sales data. Among them, except for Jinliufu, the other 9 new products are produced by small manufacturers.
**Conclusion:**
This report only targets the physical retail industry in Henan, and versions for other provinces will be launched successively.
Due to space limitations, if you wish to view the complete data for Henan, please visit data.jiemo.me
**Report source: Wasabi Data: China's first and largest real-time product data analysis platform, with product SKU as the core, covering real transaction data from offline retail, breaking the information asymmetry in product circulation between regions and levels.**
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