---
title: "Dali Financial Report | 2019 Revenue 21.38 Billion Yuan, Slight Decline in Snacks and Beverages, Family Consumption Begins to Take Shape"
description: "This morning (March 30), Dali Group released its 2019 performance report. The report shows that in 2019, Dali Group achieved revenue of 21.38 billion yuan, an increase of 2.5% compared to 2018 (20.86 billion yuan). Net profit was 3.84 billion yuan, with steady growth. The overall gross margin was 39.7%, up 1.1 percentage points year-on-year. In the report, Dali Group pointed out that 2019 was a key year for the implementation of its industrial transformation and upgrading strategy. After two years of development and layout, it has now formed a three-industry structure: family consumption, leisure food, and ready-to-drink beverages."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-03-30"
language: "en"
canonical: "https://xinjignxiao.com/en/articles/dali-financial-report-2019-revenue-21-38-billion-yuan-slight-decline-in-fafe5a7d/"
markdown: "https://xinjignxiao.com/en/articles/dali-financial-report-2019-revenue-21-38-billion-yuan-slight-decline-in-fafe5a7d.md"
original_source: "https://mp.weixin.qq.com/s/Pfn2MK2OgbVYqJH6OoQhlQ"
translation: "https://xinjignxiao.com/zh/articles/%E8%BE%BE%E5%88%A9%E8%B4%A2%E6%8A%A5-2019%E5%B9%B4%E8%90%A5%E6%94%B6213-8%E4%BA%BF%E5%85%83-%E4%BC%91%E9%A3%9F%E5%92%8C%E9%A5%AE%E6%96%99%E7%95%A5%E6%9C%89%E4%B8%8B%E6%BB%91-%E5%AE%B6%E5%BA%AD%E6%B6%88%E8%B4%B9%E5%88%9D%E5%85%B7%E8%A7%84%E6%A8%A1-fafe5a7d.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/dali-financial-report-2019-revenue-21-38-billion-yuan-slight-decline-in-fafe5a7d/"
usage_policy: "https://xinjignxiao.com/ai-policy.txt"
---

# Dali Financial Report | 2019 Revenue 21.38 Billion Yuan, Slight Decline in Snacks and Beverages, Family Consumption Begins to Take Shape

> This morning (March 30), Dali Group released its 2019 performance report. The report shows that in 2019, Dali Group achieved revenue of 21.38 billion yuan, an increase of 2.5% compared to 2018 (20.86 billion yuan). Net profit was 3.84 billion yuan, with steady growth. The overall gross margin was 39.7%, up 1.1 percentage points year-on-year. In the report, Dali Group pointed out that 2019 was a key year for the implementation of its industrial transformation and upgrading strategy. After two years of development and layout, it has now formed a three-industry structure: family consumption, leisure food, and ready-to-drink beverages.

This morning (March 30), Dali Group released its 2019 performance report.

The financial report shows that **in 2019, Dali Group achieved revenue of 21.38 billion yuan, an increase of 2.5% compared to 2018 (20.86 billion yuan). Net profit was 3.84 billion yuan, with steady growth. The overall gross margin was 39.7%, up 1.1 percentage points year-on-year.**

In the report, Dali Group pointed out that 2019 was a key year for the implementation of its industrial transformation and upgrading strategy. **After two years of development and layout, it has now formed a three-industry structure: family consumption, leisure food, and ready-to-drink beverages.** Moreover, in the past year, Dali's family consumption segment grew rapidly, becoming an important engine driving performance growth.

Dali Group also mentioned that **in the future, it will be based on the three-industry layout, with the goal of "cultivating star brands with revenue of over 10 billion yuan in each industry, and building a first-class brand portfolio in China's consumer industry," to achieve sustained and stable development.**

**-01-**
**Family Consumption Business Grows Rapidly**

**2019 was a key year for Dali's strategy implementation. After two years of development and layout, the family consumption segment has begun to take shape.**

**The family consumption industry consists of soybean milk under the Doubendou brand and short-shelf-life bread under the Meibeichen brand, mainly serving consumers' meal needs.** According to the financial report data, in the past year, the sales revenue of the family consumption industry increased by 41.6% from RMB 1.876 billion in 2018 to RMB 2.657 billion in 2019. However, at present, it still lags behind the leisure food and beverage industries among the group's three major industry segments.

**1. Soybean Milk**

In the plant protein field, since its launch, Doubendou has become a leading brand in the industry, relying on excellent product strength, brand power, and the group's comprehensive advantages.

In 2019, Doubendou made significant progress in consolidating family consumption channel operations and enhancing brand power. Currently, it mainly focuses on high-end products in the high-price band, with channels concentrated in first- and second-tier cities.

The financial report also mentioned that **in 2020, Doubendou will continue to focus on plant nutritional value, introduce new flavors and nutritional elements, further enrich the product line, and gradually develop derivative products such as flavored soybean milk and plant-based yogurt.**

**2. Short-Shelf-Life Bread**

**According to Dali Group's analysis, China's short-shelf-life bread market has huge potential and is a fast-growing category in the baking field, with the potential to reach tens of billions of yuan in market space in the future.**

In its first year of operation in 2019, Dali Group fully entered the short-shelf-life bread industry under the Meibeichen brand, successively launching 52 SKUs, and achieved substantial progress by leveraging the group's comprehensive advantages. Currently, Meibeichen's terminal sales outlets can reach 80,000.

The financial report also specifically mentioned that **due to the high repurchase rate, large market capacity, and high brand loyalty of the family consumption segment, the family segment will become an important driver of Dali's overall business growth in the future.**

**-02-**
**Leisure Food**

Dali's leisure food industry mainly consists of three businesses: baked pastries under the Daliyuan brand, potato chips under the Kebike brand, and biscuits under the Haochidian brand.

With the increasing improvement of people's living standards, consumers' pursuit of a healthy and happy lifestyle has been integrated into the trend of consumption upgrading. In the past year, **the leisure food segment continued to grasp market changes, with the theme of nutrition, health, and happiness, continuously upgrading product lines and exploring new market segments.**

Daliyuan has maintained a leading market share in China's baking field. In 2019, Daliyuan's new product development and sales accelerated, with multiple new products such as Boxiaoluo bread, Xingbinglin pie, and Qiaokechun pastries driving brand upgrading.

Kebike is a leading local potato chip brand in China with a good market reputation. In 2019, Dali adjusted its product portfolio and strengthened its e-commerce platform layout, winning more consumers with differentiated small packages.

Haochidian continued to expand into market segments, with newly launched "Beiyouxing" and "Ruiduozi" targeting the children's food market and high-end biscuit market respectively; the newly launched Jiangpai Quqi cookies drove brand upgrading with healthier materials and new flavors.

**However, due to the impact of resource allocation and team adjustments, the sales revenue of the leisure food industry decreased by 2.4% from RMB 10.407 billion in 2018 to RMB 10.154 billion in 2019. Fortunately, with the completion of team adjustments and the launch of new products, the sales trend of leisure food gradually improved in the second half of 2019.**

**-03-**
**Ready-to-Drink Beverages**

Dali Group's ready-to-drink beverage industry has a wide range of products, each at different stages of development. The industry mainly consists of functional beverages under the Lehu brand, herbal tea under the Heqizheng brand, and other beverage businesses.

The sales revenue of the ready-to-drink beverage industry decreased by 2.1% from RMB 7.294 billion in 2018 to RMB 7.142 billion in 2019.

According to Dali's financial report, **China's functional beverage market is still in a stage of rapid development and remains a very attractive category in the beverage industry. However, due to the overall slowdown of the market and intensified market competition, Lehu's growth rate has slowed down.** However, focusing on segmented consumption scenarios and sponsoring the 2019 FIBA Basketball World Cup will help upgrade Lehu's brand positioning.

The financial report also mentioned that in 2019, the herbal tea market in the beverage market saw weak growth. Heqizheng, as a national brand in the herbal tea industry, has a certain brand awareness and maintained a stable market share during the industry adjustment.

**-04-**
**Outlook**

Regarding the outlook for the coming year, Dali Group stated in its report: **"2020 will be a year of unprecedented challenges for China's consumer market. The global pandemic and external trade frictions will impact macroeconomic growth. Facing macroeconomic challenges, we believe that the group's consistent prudent operating strategy and highly forward-looking industrial layout will help the group face challenges and maintain healthy and stable growth."**

In addition, for the medium- and long-term development goals, Dali Group stated that it will be based on the three industry structures of family consumption, leisure food, and ready-to-drink beverages, striving to cultivate star brands with revenue of over 10 billion yuan in each industry, and build a first-class brand portfolio in China's consumer industry.

Once the tip is adopted, a reward of 400-2000 yuan will be paid.


---

## Copyright and AI use

This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL.

Contact: zhaobo258@gmail.com · +86 158 5481 7671