---
title: "Dairy Giant Yili and Juice Leader Huiyuan Release 2016 Annual Reports - Highlights!"
description: "Yili's 2016 annual report shows total revenue of 60.609 billion yuan, up 0.41% year-on-year, and net profit of 5.669 billion yuan, up 21.80%, maintaining industry leadership. Huiyuan Juice reported revenue of 5.741 billion yuan, up 59.1 million yuan, with gross profit of 2.334 billion yuan, up 7.6%, and maintained its leading position in 100% juice and medium-high concentration juice markets."
author: "New Distribution"
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published: "2017-04-01"
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# Dairy Giant Yili and Juice Leader Huiyuan Release 2016 Annual Reports - Highlights!

> Yili's 2016 annual report shows total revenue of 60.609 billion yuan, up 0.41% year-on-year, and net profit of 5.669 billion yuan, up 21.80%, maintaining industry leadership. Huiyuan Juice reported revenue of 5.741 billion yuan, up 59.1 million yuan, with gross profit of 2.334 billion yuan, up 7.6%, and maintained its leading position in 100% juice and medium-high concentration juice markets.

**Yili**
Introduction: On the evening of March 30, Yili Co., Ltd. released its 2016 annual report. The report shows that in 2016, the company achieved total operating revenue of 60.609 billion yuan, an increase of 0.41% over the same period last year, net profit attributable to shareholders of listed companies of 5.669 billion yuan, an increase of 21.80% over the same period last year, and basic earnings per share of 0.93 yuan. Its operating revenue and net profit firmly hold the top position in the industry. At the same time, the weighted average return on net assets was 26.58%, setting a new industry high, further strengthening the leading advantage of the dairy giant.
Revenue of 60.609 billion yuan, net profit surged to 5.669 billion yuan
Yili leads the entire industry
After revenue exceeded 60 billion yuan in 2015, in 2016, Yili Co., Ltd. again achieved growth in both revenue and net profit. During the reporting period, **Yili achieved total operating revenue of 60.609 billion yuan, an increase of 0.41% over the same period last year, net profit of 5.669 billion yuan, an increase of 21.80% over the same period last year, and basic earnings per share of 0.93 yuan.**
E-commerce business has gradually become an important business segment for Chinese dairy companies. Yili data shows that during the reporting period, Yili's e-commerce business revenue increased by 82% year-on-year. **The market penetration rate of room-temperature liquid dairy products reached 77.1%, an increase of 0.3 percentage points over the previous year.** As of the end of 2016, Yili directly controlled 342,000 village-level outlets, an increase of about 2 times over the previous year, with market penetration capability strengthening year by year.
Nielsen data shows that **Yili Dairy's overall retail share in the dairy market in 2016 was 20.0%, an increase of 1.1 percentage points over the previous year, ranking first in the Chinese market.**
Focusing on innovation, high-end products account for 49% of revenue
Innovation drives performance
During the reporting period, Yili established an innovation development system throughout the entire industry chain, accurately identified and met consumer needs, and new product sales revenue accounted for 22.7%, an increase of about 7% over the previous year. **The revenue share of key products such as "Jindian", "Ambrosial", "Changqing", "Jinlingguan", "Qiaolezi", and "Zhenxi" was 49%,** an increase of 3.2 percentage points over the previous year. Innovation has become the driving force for the company's sustained business growth.
The annual report did not disclose specific brand product sales, but Yili previously stated that **as of December 2016, sales of room-temperature yogurt Ambrosial increased by 106.7% year-on-year, ranking first in the room-temperature yogurt category.** In addition, media reports said that **Ambrosial's 2016 sales exceeded 8 billion yuan. Compared to Chunzhen's 6 billion yuan and Mosilian's undisclosed figures, Ambrosial undoubtedly ranks first in the industry and contributed no less than 1.2 billion yuan in net profit to Yili. Furthermore, Yili's high-end milk flagship product Jindian achieved sales of about 10 billion yuan!**
Global influence gradually increases, leading the revitalization of China's dairy industry
Pan Gang sets a small goal of 2 billion
**Yili's annual report shows that Yili continues to promote the "global networking" strategy, committed to "using global high-quality resources to better serve consumers."** In Europe, Yili built the highest-specification overseas R&D center in China's dairy industry so far - Yili European R&D Center; in Oceania, Yili Co., Ltd. built the world's largest integrated dairy base, covering scientific research, production, deep processing, packaging, and other fields; in recent years, Yili Co., Ltd. has also conducted in-depth research and extensive cooperation with American companies and research institutions in dairy technology, food nutrition, raw material supply chain, and other fields.
According to its 2016 annual report, in the "2016 Hurun Brand List" and the BrandZTM Top 100 Most Valuable Chinese Brands list, **the "Yili" brand ranked first in the domestic food and beverage brand list for two consecutive years, with brand value increasing by more than 20% over the previous year.**
**In July last year, Rabobank released the 2016 "Global Dairy Top 20" list. The list showed that Yili's ranking jumped to 8th in the global dairy industry.** This ranking is not only the best result ever for a Chinese dairy company, but also the highest ranking for an Asian dairy company so far, and is considered an important milestone for China's official entry into the ranks of global dairy powers and the reshaping of the global dairy landscape.
At the unveiling ceremony of the second phase of Yili's Oceania production base in New Zealand, Yili Group Chairman Pan Gang announced a "small goal." This small goal is - "2 billion"! **Pan Gang proposed that from now to 2020, let 2 billion global consumers enjoy Yili's nutritional and healthy products.**
**This small goal of 2 billion includes not only China's 1.4 billion population, but also 600 million people abroad. In another 3 years, Pan Gang's goal is to make more than 1/4 of the world's population Yili consumers!**
**Huiyuan**
Introduction: On March 30, Huiyuan Juice released its 2016 annual performance report. In 2016, Huiyuan Juice achieved revenue of 5.741 billion yuan, an increase of 59.1 million yuan compared with the same period last year, gross profit of 2.334 billion yuan, an increase of 7.6% year-on-year. Full-year operating profit was 395 million yuan, an increase of 413 million yuan year-on-year.
**Number one in medium-high concentration juice for ten consecutive years**
**Revenue from 100% juice reached 2.018 billion yuan, an increase of 26.3% year-on-year,** mainly due to the combined impact of increased sales volume and product price increases; **revenue from medium-concentration fruit and vegetable juice was approximately 1.408 billion yuan, an increase of 3.9% year-on-year,** mainly due to the impact of price increases for medium-concentration juice.
Nielsen data shows that in 2016, **Huiyuan Juice's market share in its main 100% juice and medium-high concentration juice segments reached 53.4% and 38.3% respectively, holding an absolute leading position in the industry.**
In addition, **revenue from juice drinks was approximately 1.020 billion yuan, a decrease of 13.1% year-on-year,** mainly due to a decline in sales volume; **revenue from other beverage products was approximately 1.295 billion yuan, a decrease of 16.6% year-on-year,** **mainly due to a 26.8% decline in sales of low-end drinking water, as the company's drinking water product positioning gradually shifts to the mid-to-high-end market.**
**Youth-oriented strategy, new product layout for 2017**
In a generally not very optimistic FMCG industry environment, **Huiyuan Juice achieved growth in both revenue and profit. This must be attributed to the youth-oriented brand strategy of Huiyuan Juice over the past year or so.** In response to changes in consumer behavior caused by the post-80s generation becoming the main consumer group, Huiyuan Juice focused on online sales and marketing platforms. In 2017, Huiyuan Juice vigorously promoted new products, continued to optimize product portfolio, focused on core products, and embraced consumption upgrades.
On the basis of last year's advantageous performance, at the beginning of 2017, Huiyuan Juice made frequent moves, successively launching **multiple new products such as Fresh Fruit Juice, 330ml Dream Cap Tetra Pak 100% Juice, and òU New Citrus** in Central China, North China, Northeast, Northwest, and other regions. Involving juice products across multiple categories, the company aims to lay out channels from multiple dimensions in the new year and seize the position early in the 2017 beverage war.
**About the future**
In 2017, Huiyuan will continue to promote strategic upgrades and continuously adapt to the rapid and healthy development trend of China's consumer market.
First, continue to focus on the main business, consolidate the leading position in the 100% juice market, and guide industry consumption trends; second, strengthen lean production, ensure product quality through professional and information-based management; third, expand sales networks through multiple channels, carry out comprehensive international business cooperation, and use Internet+ to assist marketing upgrades; finally, actively fulfill social responsibilities, serve consumers and society while enhancing brand reputation.
**In the coming year, Huiyuan will strive to maximize corporate value and bring stable, long-term investment returns to shareholders.**
**Source: Comprehensive, compiled from Food Industry Entrepreneur**
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