--- title: "Daily Express: Dove/Yili/Qiaqia and Other Brands Launch 'Romance Battle' on Chinese Valentine's Day; Wuliangye H1 Revenue Reaches 15.6 Billion Yuan, Up 17.85% YoY" description: "On the occasion of Chinese Valentine's Day (Qixi), brands like Dove, Yili, and Qiaqia launched romantic marketing campaigns. Meanwhile, Wuliangye reported H1 2017 revenue of 15.621 billion yuan, a 17.85% increase year-on-year." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-08-28" language: "en" canonical: "https://xinjignxiao.com/en/articles/daily-express-dove-yili-qiaqia-and-other-brands-launch-romance-battle-on-a1b0fb25/" markdown: "https://xinjignxiao.com/en/articles/daily-express-dove-yili-qiaqia-and-other-brands-launch-romance-battle-on-a1b0fb25.md" original_source: "https://mp.weixin.qq.com/s/UsUPdx_AcsBDT2xFefAOKw" translation: "https://xinjignxiao.com/zh/articles/%E6%AF%8F%E6%97%A5%E5%BF%AB%E8%AE%AF-%E5%BE%B7%E8%8A%99-%E4%BC%8A%E5%88%A9-%E6%B4%BD%E6%B4%BD%E7%AD%89%E5%93%81%E7%89%8C-%E5%9C%A8%E4%B8%83%E5%A4%95%E5%BC%80%E5%90%AF-%E6%B5%AA%E6%BC%AB%E5%A4%A7%E6%88%98-%E4%BA%94%E7%B2%AE%E6%B6%B2%E4%B8%8A%E5%8D%8A%E5%B9%B4%E8%90%A5%E6%94%B6156%E4%BA%BF%E5%85%83-%E5%90%8C%E6%AF%94%E5%A2%9E%E9%95%BF17-85-a1b0fb25.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/daily-express-dove-yili-qiaqia-and-other-brands-launch-romance-battle-on-a1b0fb25/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Daily Express: Dove/Yili/Qiaqia and Other Brands Launch 'Romance Battle' on Chinese Valentine's Day; Wuliangye H1 Revenue Reaches 15.6 Billion Yuan, Up 17.85% YoY > On the occasion of Chinese Valentine's Day (Qixi), brands like Dove, Yili, and Qiaqia launched romantic marketing campaigns. Meanwhile, Wuliangye reported H1 2017 revenue of 15.621 billion yuan, a 17.85% increase year-on-year. Click image for details **Monday, August 28, 2017 (Lunar July 7th)** **Today's FMCG News** NEWS **1F Qixi Headlines** **Dove/Yili/Qiaqia and Other Brands Launch 'Romance Battle' on Qixi** Chinese traditional Qixi Festival has always been a battleground for brands. What tricks did brands play this year? Daily FMCG Morning Report rounds up for you: **1. As a standard for Qixi, chocolate naturally features Dove.** It is understood that Dove launched a limited-edition gift box for Qixi. Offline, they also created a themed display of 'Meeting Love on Qixi' to create a festive atmosphere. **2. Yili Changqing creates China's first 'Subway Love Letter Station'.** Yili Changqing previously sponsored the new season of celebrity dating reality show 'We Are in Love: Love Has Its Will'. Leveraging the influence of celebrities like Zheng Kai, they plastered the Xinjiekou subway station with love letters from famous people, attracting many young consumers. **3. Qiaqia launches 'Blue Bag Confession Pack', where love and food are not to be let down.** Besides an upgraded taste, the biggest difference is the 'fun' experience. The product's outer packaging features a heart-shaped QR code, and the card inside the bag has another QR code—one for confessing love, the other for viewing confessions. Additionally, Qiaqia produced short videos like 'A Thousand Years of Chinese Flirting History' to win over young couples. **Yuan's Brief Comment** In the past, Qixi marketing was more about advertising or supermarket displays for promotion. Now, Qixi marketing activities are no longer limited to a single form. Limited editions, confession love letters, confession packs, short videos, etc.—brands seem to be pulling out all the stops to win the hearts of young consumers through multiple channels, forms, and content. Of course, this is not just about boosting sales, but also about deepening consumer preference for the brand. At least it shows consumers: this is your festival, 'I am with you'. **2F Today's Headlines** **1. Wuliangye H1 Revenue Reaches 15.6 Billion Yuan, Up 17.85% YoY** On August 27, Wuliangye released its 2017 semi-annual report, showing revenue of 15.621 billion yuan for January-June, up 17.85% year-on-year, and net profit attributable to shareholders of listed company of 4.972 billion yuan, up 27.91%. **2. Moutai Chairman Yuan Renguo Attends Thank-You Banquet at Invitation of 'Wolf Warrior 2'** On the evening of August 26, 'Wolf Warrior 2' held a thank-you banquet in Beijing, and Moutai Group Chairman Yuan Renguo attended as invited. With the box office success of 'Wolf Warrior 2', the national liquor Moutai, without any investment, 'became popular again'. **3. China's Top 500 Private Enterprises List Released; Yili, VV, Haitian and Others Selected** On August 24, the China Federation of Industry and Commerce released the latest list of China's top 500 private enterprises, with Huawei, Suning, Weiqiao, HNA, and Zhengwei in the top 10. Additionally, FMCG companies on the list include Yili, Shuanghui, VV, Daohuaxiang, Zhijiang, and Haitian. **4. JD B2B Division Gets New Head; Former Pepsi GM Appointed** Recently, Zheng Yanhong, former general manager of Pepsi-Cola China's bottling plant, was officially appointed as head of JD's New Channel Division. It is reported that Zheng Yanhong officially started in early August and is currently in the business integration and familiarization phase. **5. Yili Chairman Pan Gang Speech: Three Major Trends in Global Dairy Development** Recently, the chairman of Yili Group delivered a speech at the China Dairy Industry Association. He stated that global dairy development will show three major trends: first, accelerating global dairy integration; second, multipolar consumption patterns; third, significant intelligence trends. **6. Fenjiu and Gujing Release H1 Financial Reports; Revenues Both Surge** Recently, Shanxi Fenjiu and Anhui Gujing Gongjiu released their 2017 semi-annual financial reports. The reports show: Shanxi Fenjiu achieved operating revenue of 3.421 billion yuan, up 41.18% year-on-year; Anhui Gujing Gongjiu achieved operating revenue of 3.670 billion yuan, up 20.52%. **3F Weather Alert** Today's weather: The weakened low-pressure circulation of 'Hato' continues to affect Yunnan and other areas. It is expected that from daytime to night, parts of eastern and south-central Yunnan, western Guangxi, south-central Sichuan Basin, western Guizhou, western Hubei, and central Anhui will see heavy rain or rainstorms. Localized areas in Jianghan and Jianghuai may experience thunderstorms and strong winds. **4F** **Thank You for Support** **FMCG friends, if you think our revamp is good, please give us a like and encouragement, and share it with fellow FMCG people! Thank you for your support!** Click image for details **The 3rd (CFIC) China FMCG + Internet Conference** will be held in Chongqing in October 2017. At this conference, New Distribution has invited **1000+ distributors, 500+ brand owners, founders of 200+ B2B platforms, and 100+ investment institutions** to participate. The theme of this conference: **New Forces, New Ecosystem**. We will invite well-known domestic B2B industry experts, mentors, and B2B platform founders to discuss the following topics: > **How can the FMCG industry leverage B2B to achieve new growth opportunities** > > > > > **How to build the new supply chain behind new retail** > > > > > **How can intra-city logistics help B2B achieve leapfrog development** **Highlights of this conference:** > **The industry's first '2017 China FMCG B2B Industry Competitiveness White Paper'** > > > > > **B2B and investor project closed-door matchmaking session** > > > > > **Conference site + exhibition center, dual internet technology exhibition** > > > > > **Leaders from Alibaba, EAS, Best Store Plus, GLP, Unilever, Hd, Yunmei and other well-known companies will deliver speeches and share pioneering views.** October 17-18, 2017 Chongqing International Expo Center Registration is now open. Long press the QR code below or click 'Read Original' to register. Early bird tickets before September 15 enjoy a 30% discount! Add friend with note 'Conference Registration' Click the links below to review the highlights of the 1st and 2nd FMCG + Internet Conferences: 2016 'FMCG + Internet' Summit Forum 2017 (2nd) China FMCG + Internet Conference Click the links below to review the highlights of the 1st and 2nd FMCG + Internet Conferences: [2016 'FMCG + Internet' Summit Forum]() -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671