---
title: "Dailuobo Officially Closes! Fresh Food E-commerce Elimination Continues!"
description: "On October 20, Dailuobo's operating entity, Anhui Caicai E-commerce Co., Ltd., announced on the Dailuobo app's homepage that it would cease operations. The announcement stated that due to the failure to introduce a restructuring investor, the company would stop operations immediately, with the app and offline stores closing down."
author: "New Distribution"
publisher: "New Distribution"
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published: "2021-10-23"
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# Dailuobo Officially Closes! Fresh Food E-commerce Elimination Continues!

> On October 20, Dailuobo's operating entity, Anhui Caicai E-commerce Co., Ltd., announced on the Dailuobo app's homepage that it would cease operations. The announcement stated that due to the failure to introduce a restructuring investor, the company would stop operations immediately, with the app and offline stores closing down.

On October 20, on the homepage of the Dailuobo app, its operating entity, Anhui Caicai E-commerce Co., Ltd., issued a notice of cessation of operations.
Recently, users reported that on the homepage of the "Dailuobo" app, Anhui Caicai E-commerce Co., Ltd. published the "Announcement on the Cessation of Business of Anhui Caicai E-commerce Co., Ltd." The announcement mentioned that because the Caicai company ultimately failed to introduce a restructuring investor, it would cease operations from that day forward. The "Dailuobo app" would stop providing services to consumers, and all offline stores would cease operations and gradually close in the near future. The reporter opened the "Dailuobo" app, but clicking on options showed network errors and no data. **The following is the full text of the announcement:**
**Repeated Crises** Since the first store opened in Hefei in 2016, Dailuobo rapidly expanded to 19 cities across Anhui, Jiangsu, Henan, and Hubei provinces, with over 1,000 stores, covering tens of thousands of residential communities, and monthly orders exceeding 10 million. In July 2019, Dailuobo completed a Series A financing of several hundred million yuan. Dailuobo had publicly stated that it planned to open 10,000 stores in 50 cities nationwide. However, starting from the end of 2019, Dailuobo experienced its first crisis, and subsequently, funding crises erupted multiple times. In November 2019, Dailuobo was exposed for owing supplier payments, laying off employees and owing wages, and some stores ceased operations. On November 23, 2019, Dailuobo admitted to financial difficulties in a statement on its official Weibo account, mentioning that "this crisis was mainly due to overly rapid expansion without synchronized financing, as well as information asymmetry" and that it was "actively raising funds and would do its utmost to properly handle the various problems that have arisen." On March 11, 2020, the Hefei Intermediate People's Court in Anhui Province issued a bankruptcy announcement stating that Dailuobo's operating entity had legally entered bankruptcy restructuring proceedings. At that time, Dailuobo also stated in the announcement that bankruptcy restructuring is different from bankruptcy liquidation, and its fundamental purpose is to enable Dailuobo to regain the ability to continue operations through relevant measures during the restructuring period.
**"Bankruptcy Restructuring" Ends in Failure** By 2020, Dailuobo had embarked on the path of "bankruptcy restructuring." In March, the bankruptcy restructuring case of Dailuobo was accepted by the Hefei Intermediate Court. In September, the first creditors' meeting was held, disclosing Dailuobo's assets and debts for the first time. **It is understood that the book value of total assets of Anhui Caicai Company, the parent company of Dailuobo, was over 127 million yuan, the book value of total liabilities was over 519 million yuan, the audited assets were over 122 million yuan, and the owner's equity was negative over 390 million yuan.** To fill category gaps and try to regain user appeal, during the bankruptcy restructuring phase, Dailuobo launched a free shipping home delivery service in September 2020, covering categories such as home appliances and branded cosmetics, using express delivery mode. Although the pandemic caused a surge in fresh food e-commerce orders, giving Dailuobo some respite, community group buying companies also took the fast lane. **Compared to Dailuobo's heavier store pickup model, the latter not only relied on strong capital support from e-commerce giants but also had a lighter and more flexible expansion model, putting considerable pressure on Dailuobo's market survival.** Dailuobo, which was thriving in 2019, has now fallen to the point of closing down. Dailuobo development timeline: In November 2020, Dailuobo suddenly issued a statement: The company was in crisis due to poor management, apologized to everyone, and asked partners to overcome difficulties together and not to rush to withdraw funds. A single stone stirred up a thousand waves; the statement immediately triggered a chain reaction: employees demanding wages, suppliers demanding payments, store closures, app suspension... Subsequently, at the end of November, Dailuobo's partners announced the closure of the Hangzhou center and retreated to the Anhui base, at which point Dailuobo's crisis fully erupted. Ultimately, Dailuobo failed to overcome this hurdle.
**Elimination Continues** From the bankruptcy of Tongcheng Life in July to the closure of Dailuobo in October, the elimination race in fresh food e-commerce has accelerated. In the retail circle, Dailuobo is by no means the last in this elimination; other fresh food e-commerce platforms struggling on the edge of survival may also be washed away. For a long time, fresh food e-commerce has been deeply mired in the money-burning war. Even the two giants, Miss Fresh and Dingdong Maicai, burned over 11.6 billion yuan in total from 2019 to the first quarter of 2020, a period of more than two years. Fresh food e-commerce and community group buying once expanded rapidly. However, fierce competition followed, and many platforms encountered problems. In recent years, fresh food e-commerce and community group buying companies have repeatedly experienced rapid expansion and contraction. Why is this? **Some fresh food e-commerce platforms have heavy subsidies, lack self-sustaining capabilities, face intense competition, and sell products at low prices at a loss for a long time, leading to losses and broken capital chains.** The "closures" in fresh food e-commerce expose many underlying problems. Data shows that from January 2018 to October 2021, the "death list" of fresh food e-commerce includes, besides Dailuobo, Lengyi, Yiguo Fresh, Fresh Fruit Home, Wochu Fresh, and Miao Life. The online consumer dispute mediation platform "Diansubao" received user rights protection cases showing that in the first half of 2021, fresh food e-commerce had issues such as product quality, refunds, shipping, after-sales service, online counterfeits, and false promotions. Some financial commentators said that some internet platforms use their capital and traffic advantages to enter community group buying and fresh food e-commerce, competing for market share through subsidies and low prices, harming the legitimate rights and interests of small and medium-sized enterprises and individual businesses. **They need to operate in compliance and exercise strict self-discipline; otherwise, once supply exceeds demand and there is severe overcapacity, they will be abandoned by users and eliminated by the market.**
**Are you "watching" me?**


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