---
title: "Counterfeit Exhibitors at Sugar and Wine Fair Withdraw Overnight; More Frightening Than Fakes..."
description: "The food and drug administration has acted overnight, making this year's Sugar and Wine Fair cleaner. After CCTV aired the report, a brand exhibitor in Chengdu told the author that counterfeit beverage manufacturers on their hotel floor began packing up and leaving during the broadcast, with some returning deposits and others moving products. Additionally, some small and medium exhibitors were notified by the organizing committee to ban the display of copycat products."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-03-16"
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---

# Counterfeit Exhibitors at Sugar and Wine Fair Withdraw Overnight; More Frightening Than Fakes...

> The food and drug administration has acted overnight, making this year's Sugar and Wine Fair cleaner. After CCTV aired the report, a brand exhibitor in Chengdu told the author that counterfeit beverage manufacturers on their hotel floor began packing up and leaving during the broadcast, with some returning deposits and others moving products. Additionally, some small and medium exhibitors were notified by the organizing committee to ban the display of copycat products.

**The food and drug administration has acted overnight, making this year's Sugar and Wine Fair cleaner.**
After CCTV aired this news, I contacted a brand exhibitor friend who was participating in Chengdu. He told Feiyu that counterfeit beverage manufacturers staying on the same hotel floor as them began packing up their exhibits overnight during the broadcast, preparing to leave. The hotel front desk was crowded with some exhibitors negotiating deposit refunds, while others removed their borderline products and shipped them elsewhere. According to the brand exhibitor, some small and medium exhibitors who had previously registered for the exhibition hall had received notices from the organizing committee prohibiting the display of copycat or borderline products.
The second expose of CCTV's 315 Gala revealed that several companies in Zaozhuang, Shandong Province, were mass-producing counterfeit walnut milk, walnut peanut drinks, almond dew, and other popular beverages, some even copying packaging designs. Some manufacturers told reporters that these products are typically sold in third- and fourth-tier cities and rural markets. The host stated: "Farmers' brothers and sisters often have lower incomes than urban residents, and every penny they earn is hard-earned. When they spend their hard-earned money on consumption, they are often cheated by these counterfeit and substandard products. Where is the conscience of these companies?"
During ingredient mixing, Manager Xu weighed various additives while giving detailed explanations: "This is acesulfame, aspartame for sweetness, and potassium sorbate. Two bags of sugar cost 670 or 680, but this stuff is cheap at 400 per bag."
Besides imitating product types, some companies also put great effort into packaging. Their products closely resemble a certain brand's walnut milk; "6 pure walnuts" only adds one character, and "6 jin walnuts" and "6 he walnuts" differ by just a stroke. The packaging design and layout are also imitated, making them hard to distinguish.
This is a certain brand's Red Bull beverage; this is a copycat product with the Red Bull logo and similar packaging. This is a certain brand's coconut juice; this is an imitation, mostly labeled as "authentic Hainan."
**Transcript:**
**Narration:** At a market on the outskirts of Tianshui, Gansu, a reporter saw a red beverage gift box labeled "high-calcium walnut." In Ping'an County, at least three types of "Chengde almond dew" were seen, and more than ten shops in the county sold it, each placing the product prominently. This product differs from a certain brand's almond dew.
In some county supermarkets in Datong, Shanxi, gift boxes of "Chengde almond dew" were also visible. During the investigation, some manufacturers told reporters that these products are typically sold in third- and fourth-tier cities and rural markets.
**Manager:** "In supermarkets and small shops, they sell quickly in county towns."
**Narration:** These walnut milk, walnut peanut drinks, and almond dew imitate popular product types, some even copying packaging designs. However, the investigation revealed hidden tricks behind these products. Jinshunyuan Food Co., Ltd. is one of many food processing plants in Zaozhuang, Shandong. The company manager told us that the walnut peanut drink currently in production is their main product for the Spring Festival, mainly sold to third- and fourth-tier cities and villages. Before entering the mixing workshop, the reporter saw a pool that Manager Xu said was supposed to be for disinfecting staff.
**Manager Xu:** "At least take two steps, both feet must be disinfected. Dip in this bacteria, and the bacteria on your feet will be gone."
**Reporter:** "So this pool is useless?"
**Manager Xu:** "Even if it's useless, it must be there."
**Reporter:** The disinfection pool was just for show, and the air purification equipment on the tanker truck was also for show.
**Manager Xu:** "There should be four air purifiers, based on the area."
**Reporter:** "How many do you have here?"
**Manager Xu:** "There are four, but two are fake, and the other two don't work either."
**Narration:** Not only the disinfection pool and air purifiers fail to meet requirements, but the mixing workshop should be sealed and isolated from the outside, but in reality, it isn't.
**Manager Xu:** "When applying for the certificate, it was sealed and isolated, but once you start production, you have to remove it."
**Narration:** In fact, China's hygiene standards for beverage production have detailed regulations on disinfection and air purification. However, at Jinshunyuan, the facilities required by regulations were all just for show. The floor was dirty and messy, with product packaging and finished goods piled up. What exactly are the ingredients of this walnut peanut drink?
During ingredient mixing, Manager Xu weighed various additives while giving detailed explanations.
**Manager Xu:** "This is acesulfame, aspartame for sweetness, and potassium sorbate."
**Narration:** Manager Xu told the reporter that no white sugar is actually added.
**Manager Xu:** "Two bags of sugar cost 670 or 680."
**Reporter:** "What if you add this, acesulfame?"
**Manager Xu:** "This stuff is cheap, 400 per bag."
**Narration:** After mixing with two tons of purified water, the final important step is adding walnut flavoring.
**Manager Xu:** "The main flavor comes from the flavoring. Without it, there's no taste."
**Reporter:** "When do you add the flavoring?"
**Manager Xu:** "Just before bottling."
**Narration:** The liquid in the tank has turned milky white, and it's ready for bottling and sale. Neither walnuts nor peanuts are added, but the packaging clearly states "walnut" and "peanut" and prints pictures of them. According to the general requirements of the national standard for prepackaged food labels, labels must be true and accurate, and must not use false, exaggerated, misleading, or deceptive text or graphics to introduce food, nor use font size or color differences to mislead consumers.
**Manager Xu:** "It says walnut."
Manager Xu admitted that no walnuts are added; the walnut flavor comes from walnut flavoring. One tank of liquid produces 8,000 bottles at a very low cost.
**Manager Xu:** "We sell water; this won't lose money."
**Narration:** Zaozhuang Kangyuan Food Co., Ltd. focuses on this high-calcium walnut drink. The company head admitted that this product is also made with flavoring and additives, with no walnut content.
**Manager:** "It has no protein; protein is zero."
**Reporter:** "So there's no walnut in it."
**Narration:** This company also labels the zero protein content on the packaging. Besides using various additives to make walnut milk, the investigation found that some companies use peanut butter to make walnut milk.
**Salesperson:** "Basically, we use peanut butter; the amount of peanut butter is large."
**Narration:** National standards stipulate that walnut milk or walnut milk beverage must use walnut kernels as the raw material, and must not use other walnut products or other plant fruits, seeds, or nuts. Why do these people use peanut butter instead of walnut paste?
**Practitioner:** "Peanut butter is cheaper than walnut paste. Think about it: how much do peanuts cost? One ton of walnut paste costs 7.5 yuan, or 7.8 with tax invoice."
**Narration:** The reason for using peanut butter instead of walnut paste is that peanut butter is much cheaper.
**Manager Xu:** "Making walnut paste? Only a fool would make walnut paste."
**Narration:** Although these imitative products are mainly made with peanut butter, they still emphasize the walnut concept in large fonts.
**Practitioner:** "We imitate while following trends, and innovate during imitation."
**Narration:** Besides imitating product types, some companies also put great effort into packaging. Their products closely resemble a certain brand's walnut milk; "6 pure walnuts" only adds one character, and "6 jin walnuts" and "6 he walnuts" differ by just a stroke. The packaging design and layout are also imitated, making them hard to distinguish.
**Manager Yang:** "We follow the stars; when they stop, we stop; when they go, we go."
**Narration:** Some practitioners told reporters that these imitative products are mainly sold to third- and fourth-tier cities and rural markets.
Professor Tao from the National Intellectual Property Administration told reporters that these imitations are suspected of violating regulations.
"In the end, it's about passing off fakes as genuine, using low-quality products to impersonate others. Ultimately, companies want to convert others' commercial resources into their own."
**Narration:** The investigation found that these imitative products use various tricks, such as substituting ingredients, confusing concepts, and borderline packaging. This is "Doudou Doudou Nai" and "Doudou Nai" (soy milk), but although the packaging highlights the word "soy," the actual product type is not soy milk but protein beverages or flavored drinks.
**Company:** "We're just hitching a ride."
**Narration:** This is a certain brand's "Xiaoming Classmate," and this is Zaozhuang Chuchuang's imitation "Xiaojing Classmate."
This is a certain brand's Wangzai milk, and this is the imitation "Wanghao Niuzai." If you don't look carefully, you can't tell the difference.
**Narration:** "Just playing on the edge is enough."
**Narration:** This is a certain brand's Red Bull beverage; this is a copycat product with the Red Bull logo and similar packaging. This is a certain brand's coconut juice; this is an imitation, mostly labeled as "authentic Hainan."
**Reporter:** "Where is the authenticity?"
**Salesperson:** "Oh my, you're causing trouble. If you're so picky, we can't sell anything."
**Wang Duanduan:** "We noticed that these products are mostly sold in rural areas, where only the elderly and children stay most of the year. Farmers' brothers and sisters often have lower incomes than urban residents, and every penny they earn is hard-earned. When they spend their hard-earned money on consumption, they are often cheated by these counterfeit and substandard products. Where is the conscience of these companies? Just before our program aired, the China Food and Drug Administration set up a special investigation team, working with local food and drug regulators and public security departments to conduct on-site investigations of the three exposed food companies, ordering them to suspend production for rectification. Relevant departments will also conduct follow-up investigations to ensure these counterfeit products no longer enter the market and that these kind consumers, especially in rural areas, are not deceived."
Source: FMCG Elite Club (FMCG-CLUB)
-END-


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