--- title: "Countdown: Foodaily Creative Expo is Coming" description: "The Foodaily Creative Expo 2023 (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will focus on the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation through four major sections: conferences, exhibitions, awards, and special events." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2023-05-09" language: "en" canonical: "https://xinjignxiao.com/en/articles/countdown-foodaily-creative-expo-is-coming-ba376d60/" markdown: "https://xinjignxiao.com/en/articles/countdown-foodaily-creative-expo-is-coming-ba376d60.md" original_source: "https://mp.weixin.qq.com/s/CBIOcawJMJseXWgUWqrySA" translation: "https://xinjignxiao.com/zh/articles/%E5%80%92%E8%AE%A1%E6%97%B6-foodaily%E5%88%9B%E5%8D%9A%E4%BC%9A%E6%9D%A5%E4%BA%86-ba376d60.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/countdown-foodaily-creative-expo-is-coming-ba376d60/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Countdown: Foodaily Creative Expo is Coming > The Foodaily Creative Expo 2023 (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will focus on the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation through four major sections: conferences, exhibitions, awards, and special events. “ **Foodaily Creative Expo 2023** **May 14-16, Meet you at Shanghai Convention & Exhibition Center of International Sourcing.** ” The Foodaily Creative Expo (8th Foodaily FBIC Global Food & Beverage Innovation Conference) will be held from May 14-16 at the Shanghai Convention & Exhibition Center of International Sourcing. The event will revolve around the full chain of product & brand innovation from 0 to 1 and from B to C, presenting product innovation, brand innovation, industry innovation, and new consumption innovation in a 360-degree manner through four major sections: conferences, exhibitions, awards, and special events. **This article will include the following contents:** **1. Innovation Forum** **2. Innovation Expo** **3. Special Events by Organizers** **4. Speakers** **5. Participating/Exhibiting Companies** **6. Partners** **7. Media Partners** **Innovation Expo** _**Innovative Brand Theme Exhibition**_ _**350+ exhibitors, 800+ most innovative brands and products from home and abroad**_ **【Innovative Brand Theme Exhibition】** Centered on "New Food Consumption", it creates a stage for innovative brands & products, bringing delicious, fun, and interesting products and experiences. 350+ exhibitors and 800+ innovative products from home and abroad will be showcased here, covering leading brands, new pioneers, and excellent innovation solutions in 7 major categories: dairy, snacks, bakery, functional foods, catering & catering+, and confectionery & chocolate. The most innovative brand representatives of the year, such as Mondelez, Yili, Qiaqia, Lee Kum Kee, JungKwanJang, Qianji, and Yizheng Gen, will gather here to show innovation together. **Swipe to view full image** **Special Events by Organizers** As a new type of exhibition integrating B and C, Foodaily Creative Expo has specially planned 3-day social/marketing activities in addition to the exciting exhibition, conference, and award sections, including the following: _**CEO Night: A top-tier ecosystem social event with all CEOs**_ On May 13, the eve of the expo, Foodaily will host the CEO Night cocktail dinner, inviting 100+ CXO-level executives from enterprises, of which 80% are brand owners and 20% are upstream, third-party platforms, capital, channels, etc., to communicate with a more inclusive and open mindset, deeply link upstream and downstream resources of the food & beverage industry, and make the food industry ecosystem bigger. _**Innovation Journey: A 3-day brain-burning innovation journey to rethink products**_ From May 14-16, representatives of the Foodaily expert team will provide in-depth explanations of the expo to participants, leading everyone to discuss the underlying logic of product innovation from 0-1 and from B-C, discover global innovation trends and resources, explore local brand innovation and its driving forces, and explore the new value of scenario marketing with trust as the core. _**iSEE Global Award Ceremony: Annual innovation social gathering of the food industry**_ On May 14, the iSEE Global Award Ceremony will be held at the expo site to announce and honor the winners of the fifth ultimate award, jointly witnessing the annual innovation achievements of the food industry with the industry and consumers. _**Innovative Brand Product Selection Meeting: Face-to-face communication between selected new products and channels**_ To help brands break through the last mile of product innovation and achieve high-quality integration of product and effect, the event specially plans **【May 14 - Xiaohongshu Product Selection Meeting】** and **【May 15 - Channel Product Selection Meeting】** , inviting top KOLs and channels (covering e-commerce, offline retail, trade wholesale, etc.) to have face-to-face communication with brands on site to achieve precise matching. _**Daily New Product Launch Zone: Comprehensive exposure from B to C, a different professional launch**_ The "Daily New Product Launch Zone" is a new product marketing platform specially created by Foodaily for domestic food & beverage enterprises. Relying on Foodaily's years of accumulated industry and industrial resources, it provides brands with a series of new product marketing services through offline professional launches and online marketing activities. On May 14, LOHILO, a Swedish health food brand and winner of the 4th iSEE Innovation Award, will hold a LOHILO new product launch and tasting event at the launch zone. In addition, LOHILO will also create a "brand pop-up store" at the expo site, bringing in-depth brand concepts and product creative experiences through more dimensional brand and content displays. _**Qiahao Shiguang Carnival: Special consumer experience event**_ The "Qiahao Shiguang Carnival" is co-created by the iSEE Global Award and Xiaohongshu. At the site, it will use Foodaily's annual top ten consumption scenario mindsets to bring together 800+ innovative brands/products, providing the audience with an immersive display of consumer demand insights and innovative brand concepts. Visitors can taste 800+ delicacies at once, and also check in on ten routes in various ways. It's delicious, fun, and interesting, and there are even gift packs to take home! Swipe left and right to view more check-in routes. The proposed check-in routes are subject to the on-site check-in manual at the exhibition. **Speakers** **Swipe to view full image** **Participating/Exhibiting Companies** **Swipe to view full image** **Partners** **Media Partners** **Contact Us** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671