---
title: "Countdown: 10 Days! Unilever, Snow, CR Vanguard, Hema NB, Uni-President, Mengniu, Hengan, Lee Kum Kee, Bottle Planet, Genki Forest, Samyang and More Gather in Shanghai for a Grand Event!"
description: "The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 10 days away. Scheduled for August 19-21, 2025 in Shanghai, the event features 100+ industry leaders, multiple forums, and exclusive reports, bringing together 2500+ FMCG elites from brands, retailers, and distributors."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-08-09"
categories: "Industry Trends, Retail Formats"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/-p1OC_8g5gr-IQMBWu2E5g"
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citation: "New Distribution. “Countdown: 10 Days! Unilever, Snow, CR Vanguard, Hema NB, Uni-President, Mengniu, Hengan, Lee Kum Kee, Bottle Planet, Genki Forest, Samyang and More Gather in Shanghai for a Grand Event!.” New Distribution, 2025-08-09. https://xinjignxiao.com/en/articles/countdown-10-days-unilever-snow-cr-vanguard-hema-nb-uni-president-mengni-4aa9ed65/"
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---

# Countdown: 10 Days! Unilever, Snow, CR Vanguard, Hema NB, Uni-President, Mengniu, Hengan, Lee Kum Kee, Bottle Planet, Genki Forest, Samyang and More Gather in Shanghai for a Grand Event!

> The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is 10 days away. Scheduled for August 19-21, 2025 in Shanghai, the event features 100+ industry leaders, multiple forums, and exclusive reports, bringing together 2500+ FMCG elites from brands, retailers, and distributors.

The 2025 7th China FMCG Conference & 5th China FMCG Retail Innovation Conference & 5th China FMCG Distributor Conference, themed 'New Demand, New Supply', is now 10 days away.
📍 **Date**: August 19-21, 2025
📍 **Venue**: Shanghai, China
**A Feast of Ideas, Cutting-Edge Insights**
Centered on the theme **'New Demand, New Supply'**, over 3 days, 100+ distinguished guests will share insights, featuring **one industry conference, one retail innovation conference, and one distributor conference**.
Additionally, parallel forums will be held on topics such as 'Emotional Value and New Consumption', 'Igniting Scenario Marketing', 'Instant Retail Reconstructing the Offline Market', 'Digital AI+ Reconstructing New Growth', and 'The Next Stop for China's FMCG Supply: Going Global'.
Four SVIP private sessions and one-on-one precise matchmaking closed-door meetings will also take place: 'Hou Xiaohai - Breaking the Game, New World Session & Book Signing of "Brave the World - The Underlying Logic of the New Business World"', 'Brand x Retail: Growth Dividends in Retail Supply Chain for the Next 10 Years', 'Regional B2b Platform & Key Brand Cooperation Seminar', and 'New Distribution x Cinda Securities: Industry Transformation and Consumer Investment Summit'.
**Latest Exclusive Industry Reports Released and Interpreted On-Site**
📌 **"China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insights 2025)"**
Exclusively written by 'New Distribution' – the first comprehensive report with a multi-dimensional perspective on the era-defining changes in China's FMCG industry, providing direction for the collaborative ecosystem on the supply side amid major demand shifts.
📌 **"2025 China FMCG Distributor Business Condition Survey Report"**
Three consecutive years of in-depth research, covering 500+ distributors nationwide across 150 cities! Based on real frontline market data, it presents the most representative survival conditions of distributors, providing important references for brands to win in lower-tier markets!
📌 **"Ten Growth Case Models for FMCG Distributors"**
Amid industry cognitive gaps and transformation anxiety, this report constructs a universal trade classification language through ten typical distributor models. It restores real cases while providing structural thinking to help distributors find direction amidst chaos.
**Brands, Retailers, Distributors: 2500+ FMCG Industry Elites Gather**
Executives from 200+ well-known brands including China Resources Snow, Unilever, Uni-President, Yihai Kerry, Mengniu, Hengan Group, Lee Kum Kee, Hsu Fu Chi, Bottle Planet, Genki Forest, Xiaoguan Tea, Kimberly-Clark, Qiaqia, Liby, Shede Spirits, Samyang Foods, and Oishi;
100+ retail enterprises including CR Vanguard, Biyoute, Hema NB, Meiyijia, HotMaxx, Every Day, Guanpai Ke, Meitehao, Jiajiayue·Haohuixing, Jianfu, Kuaikeda, Legouda Online Supermarket, Zuoyou Linli, and Jiangxiaotun;
500+ outstanding distributors and 40+ regional leading B2b platforms including Shendu Yigou, Jiecang Wanggou, Youhui Matou, Leguan Yigou, Tianjin Shicheng Bofa, Zhengzhou Dapeng Trading, and Shenzhen Yataixuan.
The conference has entered the final 10-day countdown! To ensure you have the best experience, we have compiled a complete agenda guide to help you precisely select the most relevant sessions:
**August 19 | Conference Opening Day | 7th China FMCG Conference Main Forum (All Day)**
Morning session speakers:
> Zhao Bo, Founder of New Distribution
> Hou Xiaohai, Former Chairman of China Resources Beer (Holdings) Co., Ltd.
> Meng Fanzhong, Chairman of Biyoute Commercial Group
> Ruan Penghua, Partner & Vice President of Xinchao Media Group
> Li Zheng, Vice President of Zhoupu Data
> Li Mengmeng, Brand Director & Southeast Region Sales Director of Mingren Soda Water
> Tao Shiquan, Chairman of Bottle Planet Group
> Hu Lerong, National Sales Director of Unilever Knorr Retail
Roundtable discussion with:
> Chen Siting, Executive Director of New Distribution
> Hu Lerong, National Sales Director of Unilever Knorr Retail
> Shu Yong, General Manager of New Channel Development at Weilong Group
> Zou Wenbiao, President & Co-founder of Zhoupu Data
> Yang Jianxin, HR Director of Guilin Liyuan Group
Topic: "The Path of Change on Both Consumption and Supply Sides Amidst Involution"
Afternoon session speakers:
> Du Guoying, Founder & Chairman of Xiaoguan Tea
> Shi Kunliang, Deputy General Manager of Marketing Center at Ande Zhilian
> Wu Dinan, Founding Partner of Mingdi Investment/Mingdi Empowerment
> Liu Zhao, CEO of Qince
> Yang Gang, General Manager of Kuaijishan Shaoxing Wine Co., Ltd.
> Lu Jinfeng, Director & General Manager of Lameizi Food Co., Ltd.
> Li Zhong, Vertical Industry Director of Tencent Smart Retail
**What you will gain:**
√ Strategic layout and development paths of leading brands in the new environment
√ New growth drivers and market opportunities during industry transformation
√ Latest insights and practical experience sharing on FMCG channel changes
**Who should attend:**
√ Brand executives, sales directors, channel managers
√ Large and medium brands seeking omnichannel development
√ Internet companies deeply involved in FMCG
√ Traditional distributors seeking omnichannel layout
**August 20 | Conference Day 2**
**5th China FMCG Retail Innovation Conference (All Day)**
Discount retail expansion, traditional retail reform, instant retail acceleration...
Over the past two years, retail transformation has been fiercely impacting the old order of the FMCG industry. Some are lost, while others seize opportunities and achieve exponential growth!
The **5th China FMCG Retail Innovation Conference** is not a traditional retail conference, but a platform for tripartite dialogue among retail, brands, and supply chain; the core is not internal supply-side competition, but deep understanding of changes in 'consumers/demand'; the focus is not on 'problems', but on the perspective of production-supply-marketing collaboration to discover incremental opportunities for the next 10 years!
Morning session speakers:
> Ren Wenqing, CEO of New Distribution
> Ding Jiachuan, Managing Director & Global Partner of Boston Consulting Group
> Li Jingyao, Party Committee Member & Deputy General Manager of CR Vanguard (Holdings) Co., Ltd.
> Zhang Huiying, National Sales Director of Oishi
> Lin Yongqiang, Chairman of Guanpai Ke
> Zhang Zhiqiang, Co-author of "Category Management" & Founder of Yuanzhi Category Management
> Weng Bocheng, Founder & CEO of Maizima Food
Roundtable discussion with:
> Qi Te, Chief Research Consultant of New Distribution Research Institute
> Zhang Ning, Co-founder of HotMaxx
> Wang Zhengqi, Chairman of Moxiaoxian
> He Yunmin, Former Deputy General Manager of Shanghai Lawson Convenience Store Co., Ltd.
> Fang Xianli, Founding Director of Private Brand Production-Research Collaboration Platform
Topic: "Retailers Starting Private Brands: What Should Brands Do?"
Afternoon session speakers:
> Zhou Xu, Vice President of Biyoute Commercial Group & Co-founder & General Manager of Zhenshimei Supply Chain Management Company
> Xue Wenfa, Deputy General Manager of Guangdong Yinxue Group & Senior Private Brand Expert
> Song Gen, Head of Food, Health & Pet Life at Dewu
> Zeng Cheng, CEO of Manxiaobao
> Su Hong, Chief Operating Officer of 2B at Every Day & General Manager of Bangbianli Platform under Every Day
> Xu Liyue, Head of Instant Retail Food & Beverage Industry at Douyin E-commerce
> Pan Jinju, Founder of Kuanzhai Venture Capital
> Qi Te, Chief Research Consultant of New Distribution Research Institute
**Who should attend:**
√ Retail executives, procurement, operations directors
√ Core executives directly responsible for marketing growth
√ Brand new retail department practitioners
√ Investors and analysts focusing on retail innovation
**Parallel Forum 1: Emotional Value and New Consumption (Morning)**
In an era of abundant supply and highly homogeneous products, relying solely on functional value can no longer move people. Brands that can connect emotionally can truly shape user preference and long-term value.
The significance of new consumption lies in using emotional value to reshape the value logic of consumer goods—from meeting needs to evoking resonance, from transactional relationships to emotional connections, from traffic conversion to mindshare capture.
Emotional value is no longer just a marketing embellishment, but a fundamental capability that penetrates products, design, communities, and even business models. Understanding emotional value is understanding the future of new consumption.
Speakers:
> Zhang Yan, Director of Marketing & E-commerce at Golden Monkey
> Wang Chengjun, Deputy General Manager of Sales Division at Samyang Foods (Shanghai) Co., Ltd.
> Cao Siqi, Special Project Manager for Consumer Goods Industry at Xiaohongshu Business Department
> Shen Yang, General Manager of Zhejiang Ziying Brand Management Co., Ltd.
> Geng Shaomeng, Founder of Lemon Republic
> Lin Zhenghuan, Partner of Dingding Lanren Cai
> Zhao Chengkui, Founder of Jack Panda
> Ren Yunzhi, Vice President of Mashangying
**Who should attend:**
√ Founders and core teams of new consumer brands
√ Brand strategy and user growth leaders
√ Brand marketing and product innovation leaders
√ Consumer industry researchers and investors
**Parallel Forum 2: Igniting Scenario Marketing (Morning)**
The incremental era was the era of deep distribution, with the core being 'reach', terminals, and coverage efficiency—more coverage meant more sales;
The stock era is the era of scenario marketing, with the core being 'trigger', users, and the ability to trigger users—more scenarios mean more incremental growth.
Without scenario-based reach, consumers are indifferent. Only by integrating brands and products into user scenarios can users feel something, generate sales, and make marketing valuable!
Speakers:
> Liu Chunxiong, Professor at Zhengzhou University & Deputy Dean of Scenario Marketing Research Institute
> Fang Yan, Deputy General Manager of Sichuan Quanxing Liquor Co., Ltd.
> Gong Fanggang, Secretary-General of Scenario Marketing Research Institute & Founder of New Beer Community and Self-Media
> Tian Dongjian, Deputy National Marketing Director & Central-Western Theater Director of Mingren Soda Water
> Zheng Guangxian, Board Director & Marketing President of 1919
> Pang Geliang, Founder of Super 4P
> Zhang Yanqiang, General Manager of Yichuan Yanxuan Trading Company
**Who should attend:**
√ Brand executives, marketing directors, and marketing teams
√ Regional distributors and terminal operations managers
√ Founders and executives of new consumer brands
**Parallel Forum 3: Instant Retail Reconstructing the Offline Market (Afternoon)**
In the post-pandemic era, consumer habits have been deeply reshaped, the three-party food delivery war continues to intensify, and demand for everything-to-home continues to surge. The instant retail track is expanding at a remarkable pace, becoming a core engine for FMCG industry growth.
How can brands and distributors leverage local commerce and digital infrastructure to achieve counter-trend growth in the stock market? How to efficiently integrate online and offline to seize new community consumption entry points?
This session will focus on instant retail market trends, platform cooperation strategies, supply chain efficiency optimization, and new channel growth paths, exploring how FMCG can embrace instant retail for breakthrough and win-win outcomes.
Speakers:
> Qi Te, Chief Research Consultant of New Distribution Research Institute
> Huang Jianchao, General Manager of Kuaikeda Holdings
> Zhang Yu, Former CEO of Wanshengtang Okamoto Division
> Ma Yong, O2O Sales Director of Online Expansion Department at China Resources Snow Beer Sales Business Development Center
> Shi Honghai, Co-founder of Legouda Online Supermarket
> Wang Xukun, Supply Chain Head of Jiangxiaotun
Roundtable discussion with:
> Yuan Lai, Chief Content Officer of New Distribution
> Liu Shaomin, General Manager of New Retail at Hengan Group
> Li Jia, Senior Director of Regional Customer Business at Kimberly-Clark
> Xu Fubin, General Manager of Suzhou Xiefu Trading Co., Ltd.
Topic: "Will Instant Retail Really Reconstruct the Offline Market?"
**Who should attend:**
√ Heads of new retail departments at leading brands
√ CEOs, CMOs, and other executives directly responsible for growth
√ Distributors looking to deepen local business
√ E-commerce department heads at retail enterprises
√ FMCG practitioners studying new retail channel changes
**Parallel Forum 4: Digital AI+ Reconstructing New Growth Forum (Afternoon)**
Following the successful conclusion of the first 'FMCG Digital + AI Forum' in March 2025, which attracted high industry attention, this forum will continue to deepen the core topic of 'How AI Empowers FMCG Business Growth'.
We invite brands, technology representatives, and industry experts to jointly explore: How can AI move from 'seeing the future' to 'realizing the present'? How can digital transformation be implemented in actual business to achieve efficiency gains and innovation?
Speakers:
> Zhao Zhe, Founder of Qixing AI & Chief AI Expert of Qingtu Technology
> Jason, Head of Feishu Consumer & Healthcare Industry Solutions
> Qin Yafeng, Founder & CEO of Beijing Super Node
> Sun Xianjie, Co-founder & CEO of Habu Data
> Pan Xiaolei, General Manager of Shanghai Zhencai Technology Co., Ltd.
> Liu Jing, Senior Vice President & Head of Brand and Marketing at Minglue Technology
> Wang Hongluan, AI Coach at Chaos Academy
**Who should attend:**
√ Core executives directly responsible for marketing growth
√ Brand executives, sales directors, channel managers
√ Enterprise executives seeking data technology empowerment for FMCG
√ FMCG practitioners seeking efficiency improvement
**August 21 | Conference Day 3**
**5th China FMCG Distributor Conference (All Day)**
Today's market has completely changed. We clearly see the major changes distributors face in response to environmental changes, business model changes, operational method changes, and role positioning. In the past, distributors played the role of 'promoters' for brands; in the future, they must become 'buyers' for retailers.
Downstream retailers will become the first customers of distributors, with brands as the second customers!
**Under such changes, what should distributors focus on? What new capabilities need to be cultivated? What difficulties and opportunities will they face? Are there certain directions and implementation paths?**
Morning session speakers:
> Yuan Lai, Chief Content Officer of New Distribution
> Li Wenjun, Consulting Partner of New Distribution
> Zhu Jun, General Manager of Chichi Holdings Group & Founder of Zuoyou Linli/Shenghuo Yizhan Convenience Stores
> Cheng Feiyu, Vice President of Distribution Operations Center at Lee Kum Kee China
> Li Yong, President of Guangdong Distributor Innovation Alliance & Chairman of Shenzhen Yataixuan Industrial
> Zhao Xiaoxiao, CEO of Guangzhou Yuenuo Technology
> Zeng Yiguang, Head of Emerging Business at NielsenIQ
> Zhao Bo, Founder of New Distribution
Afternoon session speakers:
> Zhang Gaifeng, General Manager of Zhengzhou Dapeng Trading Co., Ltd.
> Chen Haofang, Partner of Beijing Xinnuo Law Firm
> Zhong Xiaoping, General Manager of Jiecang Wanggou
> Zhang Shicheng, General Manager of Tianjin Shicheng Bofa Trading Co., Ltd.
> Yang Bofan, Founder of Bofan Consulting
> Zhou Qun, Chief Editor of New Distribution
**Who should attend:**
√ Distributors of beverages, drinks, snacks, general merchandise, daily chemicals, etc.
√ Operators of regional FMCG distributors
√ Distributors in supply chain transformation
√ Distributors building regional B2b platforms
√ Brands planning to cooperate with regional B2b platforms
**Parallel Forum: The Next Stop for China's FMCG Supply: Going Global (Morning)**
In 2025, FMCG companies' going global has entered the 'deep water zone': from initial 'platform sales' to current brand landing, local factory building, and channel deepening, China's FMCG is moving from an export logic to true 'international operations'.
From Southeast Asia, Africa, South America to Russia, Chinese companies face multiple challenges such as exchange rate fluctuations, tariff changes, and brand communication. Despite this, geopolitical restructuring has created new blank areas, and the proliferation of digital infrastructure, expansion of platform e-commerce, and deepening of local supply chain collaboration provide FMCG companies with a 'second home field' for the next round of growth.
Speakers:
> Wang Jun, Vice President of Cross-border B2B E-commerce Platform Egatee
> Wang Pu, Co-founder of Genki Forest
> Tian Yuchen, Head of Daily Household Cleaning Category at TikTok Shop US
> Lu Yang, Partner of Wangpai Venture Capital
> Zheng Yang, Deputy General Manager & CFO of Zhiyun Jinke (Beijing) Information Technology Co., Ltd.
> Feng Liujie, Founder & CEO of NUCNUC Brand Snack Collection Store
> Meng Lijun, Regional Director of XTransfer
**Who should attend:**
√ Heads of international business at FMCG brands
√ Decision-makers planning brand going global
√ Cross-border e-commerce and overseas localization operation teams
√ Supply chain and cross-border logistics solution providers
√ Overseas channel development and agent resource contacts
**Other Activities**
SVIP Private Session: Hou Xiaohai's Personal Account: The Breakthrough Battle That Rewrote China's Beer Destiny & Book Signing of "Brave the World - The Underlying Logic of the New Business World"
Time: August 18, 14:00-17:30
SVIP Private Session: Brand x Retail: Growth Dividends in Retail Supply Chain for the Next 10 Years
Time: August 19, 15:00-17:30
Parallel Forum: Ande Zhilian × Qingdao Beverage: Supply Chain Innovation Supporting New Growth Summit
Time: August 20, 9:00-12:00
SVIP Private Session: Regional B2b Platform & Key Brand Cooperation Seminar
Time: August 20, 19:00-21:00
SVIP Private Session: New Distribution x Cinda Securities: Industry Transformation and Consumer Investment Summit
Time: August 21, 14:00-17:30
**This is the strongest convergence of new industry trends, new directions, new thinking, new cases, and new opportunities. Whether you are seeking new demand, building new supply, or efficiently connecting with quality channel resources, this is the key arena to expand growth radius and plan your overall business layout.**
**True growth opportunities start at the China FMCG Conference!**
🔺


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2025-08-09
- Canonical: https://xinjignxiao.com/en/articles/countdown-10-days-unilever-snow-cr-vanguard-hema-nb-uni-president-mengni-4aa9ed65/
- Original source: https://mp.weixin.qq.com/s/-p1OC_8g5gr-IQMBWu2E5g

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