---
title: "Convenience Stores Surge: Top 100 Generate 226.4 Billion Yuan in Revenue, Operating 122,000 Stores..."
description: "On May 14, the 2019 China Convenience Store Development Report was released, showing that the convenience store sector reached a scale of 200 billion yuan, with over 120,000 stores and average daily sales per store of 5,300 yuan. In this sector, WeChat beats Alipay; the industry growth rate is as high as 19%, and capital has long coveted it. The report, jointly released by the China Chain Store & Franchise Association and KPMG Consulting, indicates that in 2018, China's convenience stores achieved sales of 226.4 billion yuan (based on the 2018 China Convenience Store Top 100 data), with an industry growth rate of 19%."
author: "New Distribution"
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published: "2019-05-17"
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---

# Convenience Stores Surge: Top 100 Generate 226.4 Billion Yuan in Revenue, Operating 122,000 Stores...

> On May 14, the 2019 China Convenience Store Development Report was released, showing that the convenience store sector reached a scale of 200 billion yuan, with over 120,000 stores and average daily sales per store of 5,300 yuan. In this sector, WeChat beats Alipay; the industry growth rate is as high as 19%, and capital has long coveted it. The report, jointly released by the China Chain Store & Franchise Association and KPMG Consulting, indicates that in 2018, China's convenience stores achieved sales of 226.4 billion yuan (based on the 2018 China Convenience Store Top 100 data), with an industry growth rate of 19%.

On May 14, the 2019 China Convenience Store Development Report was released, showing that the convenience store sector reached a scale of 200 billion yuan, with over 120,000 stores and average daily sales per store of 5,300 yuan. In this sector, WeChat beats Alipay; the industry growth rate is as high as 19%, and capital has long coveted it.

On May 14, the China Chain Store & Franchise Association and KPMG Consulting jointly released the 2019 China Convenience Store Development Report. The report shows that **in 2018, China's convenience stores achieved sales of 226.4 billion yuan (based on the 2018 China Convenience Store Top 100 data), with an industry growth rate of 19%.**

The number of stores reached 122,000, a 14% increase year-on-year, demonstrating the vigorous development momentum of the convenience store format.

**Daily Sales:** The average daily sales per store approached 5,300 yuan, a 7% increase year-on-year. Profitability improved slightly in 2018, but operational capabilities and supply chain efficiency still need strengthening. Although the per-store sales and profit levels of many domestic chain convenience stores have improved over the years, there is still a significant gap compared with leading international enterprises.

**Products:** The product structure of convenience stores has been further optimized, with an increase in the proportion of private-label products. Convenience store brands are increasingly focusing on private-label development, increasing the share of fresh produce, ready-to-eat meals, and daily delivery items.

**Franchising:** The franchise system for convenience stores is gradually improving, with the proportion of franchised stores reaching 46%, and the demonstration effect of leading benchmark enterprises is evident. Opening up franchising and choosing model output has become a survival model for many convenience store brands.

**Policy:** The overall policy environment is improving, but policy details need optimization.

**Costs:** Store operating costs remain high, with talent investment becoming a major concern, and employee compensation expenses accounting for up to 60%. In an environment of rapidly rising rent and labor costs, Chinese convenience stores are strengthening technology R&D and improving operational efficiency, optimizing product structure, and actively promoting digital transformation and membership management systems for refined management.

**Capital:** The potential for capital cooperation is enormous, but the industry mindset is becoming more rational. The influx of a large amount of capital has been an important driver of short-term industry development, but some convenience store brands have faced funding gaps, failed to achieve full profitability, and have fallen into layoffs, closures, or even sell-offs, making convenience store brands more rational in their choice of capital.

**Digitalization:** 1. Convenience store enterprises are enhancing their market competitiveness through digital transformation, increasing investment in smart delivery, unmanned stores/unmanned shelves; in 2018, 60% of enterprises established membership systems, with member consumption accounting for 22%. 2. More than half of enterprises introduced online shopping, with online sales accounting for about 15% of total sales. 3. Electronic payment has become mainstream, with WeChat accounting for 57% of payment amounts, defeating Alipay's 41%.

**Attachment: 2018 China Convenience Store Top 100 List**

The 2018 China Convenience Store Top 100 exhibits the following characteristics:

**First, the focus is on deep cultivation of local markets.** Among the 100 convenience store enterprises, no more than 20 brands have cross-regional development, and more than 80% focus on deeply cultivating their local markets.

**Second, there is a large gap in the scale of operations among the top 100 convenience store enterprises, with small and medium-sized enterprises being the majority.** It can be seen that 20 of the top 100 have more than 1,000 stores. 30% of enterprises have between 100 and 200 stores. Overall, convenience store enterprises are still in a start-up stage, with generally small scale.

**Third, the main battlefield for the top 100 convenience stores is still in provincial capitals and cities above that level; only about 30% of enterprises come from county-level markets.**

**Fourth, enterprises operating a single business format dominate the top 100 convenience stores.** In the 2018 convenience store top 100 list, 20 enterprises are convenience store formats under commercial groups, while 80 enterprises focus solely on the convenience store single format.

Source: China Chain Store & Franchise Association

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