---
title: "Community Group Buying Mini-Program Live Streaming: Protecting Private Domain Traffic!"
description: "How to keep small shops open for business? Launch a community group buying platform to keep small shops open 24/7! 8 steps to start community group buying: 1) Contact Zhongke Shangruan customer service (koudouyouxuan) for community solutions; 2) Open a WeChat Official Account; 3) Open a mini-program; 4) Bind a payment account; 5) Organize the supply chain; 6) Recruit group leaders; 7) List products; 8) Promote the mini-program. As a pioneer in community group buying, Zhongke Shangruan began laying out this field in 2018, and after the frenzy of 2018 and the consolidation of 2019, it has become a necessity in 2020!"
author: "小科科"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-02-21"
categories: "E-commerce & Instant Retail"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/community-group-buying-mini-program-live-streaming-protecting-private-do-fb4be035.md"
original_source: "https://mp.weixin.qq.com/s/QCd7-OwVTWYgRCfQvjkvAw"
translation: "https://xinjignxiao.com/zh/articles/%E7%A4%BE%E5%8C%BA%E5%9B%A2%E8%B4%AD%E5%B0%8F%E7%A8%8B%E5%BA%8F%E7%9B%B4%E6%92%AD-%E4%BF%9D%E6%8A%A4%E7%A7%81%E5%9F%9F%E6%B5%81%E9%87%8F-fb4be035.md"
attribution: "New Distribution — https://xinjignxiao.com/en/articles/community-group-buying-mini-program-live-streaming-protecting-private-do-fb4be035/"
citation: "小科科. “Community Group Buying Mini-Program Live Streaming: Protecting Private Domain Traffic!.” New Distribution, 2020-02-21. https://xinjignxiao.com/en/articles/community-group-buying-mini-program-live-streaming-protecting-private-do-fb4be035/"
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---

# Community Group Buying Mini-Program Live Streaming: Protecting Private Domain Traffic!

> How to keep small shops open for business? Launch a community group buying platform to keep small shops open 24/7! 8 steps to start community group buying: 1) Contact Zhongke Shangruan customer service (koudouyouxuan) for community solutions; 2) Open a WeChat Official Account; 3) Open a mini-program; 4) Bind a payment account; 5) Organize the supply chain; 6) Recruit group leaders; 7) List products; 8) Promote the mini-program. As a pioneer in community group buying, Zhongke Shangruan began laying out this field in 2018, and after the frenzy of 2018 and the consolidation of 2019, it has become a necessity in 2020!

How to help small shops keep business running? Launch a community group buying platform to help small shops stay open 24/7!
8 steps to start community group buying:
> 1) Contact Zhongke Shangruan customer service (koudouyouxuan) to consult on community solutions; 2) Open a WeChat Official Account; 3) Open a mini-program; 4) Bind a payment account; 5) Organize the supply chain; 6) Recruit group leaders; 7) List products; 8) Promote the mini-program.
As a pioneer in community group buying, Zhongke Shangruan began laying out this field in 2018, and after the frenzy of 2018 and the consolidation of 2019, it has become a necessity in 2020!
Community group buying is now a lifestyle for the entire population.
At the joint prevention and control press conference, Director Wang succinctly explained the core function of community group buying:
**Order via WeChat the day before, pick up at the store the next day.**
Ordering fresh produce via mini-programs for home delivery has become the main channel for residents in most cities across the country to buy daily necessities while staying home.
"Keke Selection" launched mini-program live streaming in August 2019, aiming to increase the average order value of community group buying and expand the range of products sold. Many good products need to be showcased through communication, and many professional questions need to be answered by hosts. In other words, hosts become universal salespeople, and group leaders only need to find people and then share the profits.
Doing live-stream group buying is almost entirely based on the community group buying team, just like community group buying itself. Community group buying usually has video planning teams and copy editors, and live streaming also needs them.
**The host can be the founder of the group buying company,** or the company's **purchaser,** or the **supplier,** all of whom have the potential to be hosts.
**Zhongke Shangruan's hosts are its core suppliers.**
The live streaming platform should be built around operations, and the following directions need to be planned:
**-01- Where does live streaming traffic come from?**
On Douyin/Kuaishou, as long as you open a live room, you get natural traffic. However, the instantaneous natural traffic is very small; a few or a dozen recommended entries is considered good. A newly opened account with 30 people online at the same time is already good, and you can only rely on paid purchases. But this kind of nationwide traffic is almost useless for community group buying, which is highly regional.
The commercial value of influencer accounts is hard to amplify in community group buying, so they can be ignored.
Community group buying live streaming is based on city and location, with strong regional attributes, so traffic generation also has certain limitations.
**The main traffic sources are group leaders, WeChat groups, and mini-program traffic.**
The figure below shows a simple traffic algorithm. Each group leader can organize hundreds of groups to bring thousands of people into the live room through WeChat groups and Moments. On Douyin, this would require an investment of at least several thousand yuan, but on the community group buying mini-program, it is free, reusable, and effective in the long term.
**Retaining traffic: Products must be explosive! Activities must be explosive! Interaction must be explosive!**
On average, broadcast one product every 10 minutes, and prepare 15 SKUs for a 2-hour live session.
To retain traffic, hold raffles and give gifts at different times! Hold a raffle every half hour.
**-02- Multi-region, multi-city synchronized live streaming**
Many community group buying operations are not limited to one region; some cover multiple prefecture-level cities or counties. Different regions are independently accounted but share the supply chain.
Multi-region, multi-city, sharing the live streaming supply chain, and using synchronized live streaming saves labor and expands the influence of the live broadcast.
Each region is responsible for organizing group leaders to bring traffic to the live room, while the headquarters is responsible for the live streaming supply chain. Products for community group buying can differ between regions, but live streaming products can be the same. After the live broadcast, set the arrival time and deliver together with community group buying products.
Multi-city live streaming needs to consider that users in different cities have different needs and awareness of products!
Product positioning, product value, and product delivery time!
The timing of live broadcasts: how many times a week, broadcast time (day or night)!
Whether group leaders have time, and whether users have time!
Zhongke Shangruan's live broadcasts are generally arranged 3 or 4 times a week, with base broadcasts during the day and product broadcasts at 8 PM!
**-03- Multi-base, origin rotation**
A base, origin, or factory can generally only select one or two products for live streaming. It is usually arranged to spend 15 to 25 minutes touring the base, production area, warehouse, and packaging, and finally introduce the product. Therefore, during the live broadcast, it is necessary to switch between different bases and cities.
Some users buy while watching the live broadcast, while others buy when the goods arrive and are listed again. The impact of live streaming on user purchases is not one-time; there is a cycle, and the repurchase rate is higher for those who have watched the live broadcast.
**The smooth transition between hosts from different bases is also a key design point for our live broadcasts,** and this is something that has not been done well even now.
**-04- Mini-program live streaming: protecting private domain traffic!**
Before doing live streaming, we considered many external tools. For example, Douyin. Zhongke Shangruan registered a Douyin enterprise account and a Kuaishou enterprise account in the company's name, and also researched the current situation of some successful hosts on Douyin. After comprehensive consideration, we decided to use mini-program live streaming. Here are our thoughts:
**1. Protect our private domain traffic**
Those who enter our live room are not strangers; they are all based on the communities we have developed, users who trust our platform, and members who have made purchases. We do not need other influencers to endorse the platform.
We guarantee no-reason returns for the products users purchase!
We cannot lead them to unrelated platforms (such as Douyin, Kuaishou), turning private domain traffic into public domain traffic, allowing them to buy unguaranteed products from other merchants (Douyin, Kuaishou merchants), and then blaming our live broadcast for their purchases.
So we choose to use WeChat mini-programs to build our own live streaming. If users are not interested, they can return to the WeChat group to continue chatting.
**2. Perfect integration with the mall system**
When hosts are doing product live streaming, the shopping cart needs to support direct recommendations and one-click purchase, which can effectively increase the order rate. Many purchases are instantaneous, and few users search for products to buy after watching the live broadcast.
So in the live streaming shopping cart, do direct product recommendations. Whatever the host talks about, the shopping cart below displays it, and it can be purchased with one click.
**3. Perfect integration with the distribution system**
After users make a purchase, it is automatically recorded which group leader's fan they are. The commission for live streaming products is often relatively high, which is also a good driving force for group leaders.
The integrated live streaming + community group buying well records the traffic source.
We also designed some incentive plans for group leaders, such as traffic rewards. Rankings for the day or a certain time period, etc.
Each group leader is a traffic source and can receive traffic rewards.
**4. Perfect integration with the membership system**
Users watching live broadcasts and interacting in the live room can help us tag and match users well, allowing us to better understand our users.
The points system can also be built together based on live streaming.
Finally, let me emphasize the community group buying system again.
The community group buying system is not simply a C-end entry point; we need to try to connect and integrate all links. During the epidemic, we also hope to export our overall technical solutions to everyone.
Tips will be paid 400-2000 yuan once adopted.


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## Citation metadata

- Publisher: New Distribution
- Author: 小科科
- Published: 2020-02-21
- Canonical: https://xinjignxiao.com/en/articles/community-group-buying-mini-program-live-streaming-protecting-private-do-fb4be035/
- Original source: https://mp.weixin.qq.com/s/QCd7-OwVTWYgRCfQvjkvAw

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