---
title: "Coffee Freedom Is Really Here: Carbon 900ML Large-Pack Black Coffee Priced at 9.9 Yuan"
description: "Good coffee can also be affordable, ushering in an era of cost-effective bottled coffee! On January 19, Nongfu Spring officially launched its 900ML Carbon classic black coffee product, priced at only 9.9 yuan, nearly setting a new price floor for bottled black coffee. More importantly, this 900ML large pack still uses selected Arabica coffee beans, self-roasted and self-extracted, adhering to the \"0 sugar, 0 calories, 0 fat, 0 flavoring, 0 instant coffee powder\" route. This signals that in 2024, bottled coffee is expected to follow the path of freshly ground coffee, embracing affordability and cost-performance competition."
author: "孟芸"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2024-01-22"
language: "en"
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# Coffee Freedom Is Really Here: Carbon 900ML Large-Pack Black Coffee Priced at 9.9 Yuan

> Good coffee can also be affordable, ushering in an era of cost-effective bottled coffee! On January 19, Nongfu Spring officially launched its 900ML Carbon classic black coffee product, priced at only 9.9 yuan, nearly setting a new price floor for bottled black coffee. More importantly, this 900ML large pack still uses selected Arabica coffee beans, self-roasted and self-extracted, adhering to the "0 sugar, 0 calories, 0 fat, 0 flavoring, 0 instant coffee powder" route. This signals that in 2024, bottled coffee is expected to follow the path of freshly ground coffee, embracing affordability and cost-performance competition.

**Introduction: Good coffee can also be cheap, ushering in the era of cost-effective bottled coffee!**
Is the era of coffee freedom really here? On January 19, Nongfu Spring officially announced the launch of its 900ML Carbon classic black coffee product, priced at only 9.9 yuan, nearly setting a new price floor for bottled black coffee. More importantly, this 900ML large pack still uses selected Arabica coffee beans, self-roasted and self-extracted, adhering to the "0 sugar, 0 calories, 0 fat, 0 flavoring, 0 instant coffee powder" route. This indicates that in 2024, bottled coffee is expected to follow the path of freshly ground coffee, embracing affordability and cost-performance competition. The product is currently available on major e-commerce platforms. On Douyin e-commerce, the new Carbon 900ML black coffee quickly climbed to the TOP 2 of the brand's ready-to-drink coffee bestseller list within just two days of launch, with many online shoppers praising it for being "fresh," "good value," "rich in taste," and having a "clean and healthy ingredient list." Carbon's sugar-free black coffee in aluminum cans, introduced by Nongfu Spring in 2019, is a premium coffee made from high-quality estate beans, self-roasted, sugar-free, and free from flavorings and preservatives, highlighting the coffee's natural flavor. With its taste close to freshly ground coffee and its appeal to sugar-reduction and health needs, the canned Carbon sugar-free black coffee received acclaim from coffee enthusiasts upon its release. In October 2022, Carbon launched Yirgacheffe sugar-free black coffee at Sam's Club, continuing the approach of selecting premium coffee beans, using G1 grade beans from a single origin without blending with other coffee varieties. As an important coffee-producing region in Ethiopia, Yirgacheffe is considered one of the most unique coffee regions, with beans known for their pure, vibrant floral and fruity aromas and bright juice-like acidity. In April 2023, Carbon introduced a 250ML PET bottle sugar-free American coffee, maintaining the consistent quality of previous products, using original bean extraction, no instant powder, and a 0 flavoring, 0 preservative production route. This product uses dark roasting to enhance the rich aroma of black coffee, and with its compact bottle design, it has been playfully called a "power bank" by consumers, suitable for drinking anytime during work, study, driving, and other scenarios. With the newly launched 900ML classic black coffee this year, Carbon has completed its "black coffee four-piece set," covering various consumption needs of black coffee lovers with different specifications and flavors, even earning the title of "sugar-free black coffee expert" from coffee enthusiasts. Recent market data shows that black coffee is no longer a niche choice. The "2019 China Coffee Consumption Trends Report" jointly released by CBNData and Tmall indicates that more post-90s and post-95s, especially women, are starting to prefer black coffee; in terms of occupation, black coffee is also more popular among students. It is foreseeable that sugar-free black coffee will become a "dark horse" category in the coffee industry. "The 9.9 yuan pricing for Carbon 900ML black coffee is also to adapt to growing consumption demand, further lowering the price of bottled black coffee to cover a broader consumer base and encourage more people to try it," said the Carbon brand manager. Many industry insiders believe that compared to the past when Starbucks dominated, consumers generally viewed coffee as a premium beverage with high prices. Now, coffee has entered an era of affordability, gradually shedding excess premiums and returning to the value of the beverage itself, sparking cost-performance competition. "Good coffee can also be cheap; consumers should only pay for the quality of the coffee itself," the brand manager added. Furthermore, to date, Carbon remains the only ready-to-drink coffee brand in China that fully controls the entire process from green bean selection, roasting, extraction, to filling. In terms of production technology, most ready-to-drink coffees on the market use third-party extracts or coffee powder, whereas Carbon's ready-to-drink coffee starts from sourcing beans at the origin, with green beans self-roasted and self-extracted at Nongfu Spring's roasting facility, and professional baristas overseeing everything from R&D to quality control, all to provide fresh coffee and minimize aroma loss during production, preserving more flavor. In terms of filling, Carbon, like many of Nongfu Spring's beverages, uses aseptic production lines without adding preservatives. This significant investment demonstrates Nongfu Spring's commitment to the coffee sector, and each new coffee product launch has essentially been an innovative category within the industry. As industry insiders have observed, Nongfu Spring's entry into a category always brings new trends. With three consecutive years of launching new black coffee products, moving premium black coffee from niche to mainstream and making prices more accessible, does this signal that 2024 will be an era of black coffee?


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