--- title: "COFCO Fortune and iLingGong Jointly Host Forum on 'Shared Economy Marketing Innovation'" description: "Driven by the internet, the sharing economy is rapidly permeating every aspect of life. Facing this new economic model, many companies are feeling the chill of slowing growth due to outdated traditional marketing. On April 25, 2017, COFCO Fortune and iLingGong co-hosted the 'Marketing Innovation Forum under the Shared Economy' in Beijing, bringing together industry leaders to discuss and explore innovative marketing strategies." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-04-27" language: "en" canonical: "https://xinjignxiao.com/en/articles/cofco-fortune-and-ilinggong-jointly-host-forum-on-shared-economy-marketi-23932eaa/" markdown: "https://xinjignxiao.com/en/articles/cofco-fortune-and-ilinggong-jointly-host-forum-on-shared-economy-marketi-23932eaa.md" original_source: "https://mp.weixin.qq.com/s/hqaMEER3g5ZcjNwLwb_XQw" translation: "https://xinjignxiao.com/zh/articles/%E4%B8%AD%E7%B2%AE%E7%A6%8F%E4%B8%B4%E9%97%A8%E6%90%BA%E6%89%8B%E7%88%B1%E9%9B%B6%E5%B7%A5-%E9%82%80%E8%81%9A%E5%90%84%E7%95%8C%E7%B2%BE%E8%8B%B1%E5%85%B1%E8%AF%9D-%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%E8%90%A5%E9%94%80%E5%88%9B%E6%96%B0-23932eaa.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/cofco-fortune-and-ilinggong-jointly-host-forum-on-shared-economy-marketi-23932eaa/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # COFCO Fortune and iLingGong Jointly Host Forum on 'Shared Economy Marketing Innovation' > Driven by the internet, the sharing economy is rapidly permeating every aspect of life. Facing this new economic model, many companies are feeling the chill of slowing growth due to outdated traditional marketing. On April 25, 2017, COFCO Fortune and iLingGong co-hosted the 'Marketing Innovation Forum under the Shared Economy' in Beijing, bringing together industry leaders to discuss and explore innovative marketing strategies. Under the immense thrust of the internet, the sharing economy is penetrating every aspect of life at an unprecedented speed. Facing this new economic model transformation, many enterprises have personally felt the chill of slowing growth brought about by lagging traditional marketing models. Exploring, seeking, and implementing shared economy marketing innovation has become an inevitable revolution critical to the survival of enterprises. On April 25, 2017, the 'Marketing Innovation Forum under the Shared Economy' was held in Beijing, co-hosted by COFCO Fortune and iLingGong. Heavyweight enterprise guests from various fields, including COFCO Fortune, iLingGong, Mobike, Vinda Paper, Golden Agri-Resources, Saky, ETA, Nestlé, and Mars, along with marketing service experts from BlueFocus, U-Sense Marketing Academy, and P&G Alumni Association, as well as representatives from over a dozen venture capital institutions and media, participated and delivered insightful presentations and in-depth discussions. **Key Sharing and Interpretation of Shared Economy Marketing Innovation** Undoubtedly, under the sharing economy and ecosystem, it is an indisputable fact that the extensive growth previously built on scale, channels, and geographical advantages is gradually slowing down, and traditional marketing methods are becoming inadequate. In the era of the sharing economy and digitalization, with intensifying industry competition, traditional enterprises urgently need marketing innovation to promote development. How to leverage new technologies and models to implement new marketing has become an urgent priority for enterprises moving forward. Chen Gang, General Manager of COFCO Fortune Food Marketing Co., Ltd., delivered a speech at the forum, hoping that elites from all walks of life would brainstorm and draw on collective wisdom to propose plans and thoughts for the future development of shared economy marketing innovation in the industry. He also hoped that everyone would provide consumers with a brand-new marketing experience under the big platform of the sharing economy, jointly promoting consumers' awareness of the new era. Additionally, at the forum, heavy-hitting guests including Huang Hui (CEO of iLingGong), Tang Haitang (Vice President of Vinda Paper), Xu Jiang (Vice President of Golden Agri-Resources), Zhang Yaxing (Marketing Director of Mobike), Xie Zhen (CEO of Touyun Technology), and Sun Yanhua (Partner of Zhongding Venture Capital) shared insights on topics such as marketing innovation practices under the sharing economy, crowdsourcing of human resources, technological innovation, and investment prospects. As a platform that pioneered the introduction of human resource sharing models into marketing practice, iLingGong, with its massive scale of over 200,000 professional part-time workers covering 180,000 stores nationwide, uses three models—'being the brand's eyes, hands, and mouth'—to help brands quickly verify, collect, and organize market information, optimize in-store brand image, and build word-of-mouth. Serving numerous heavyweight brands, it effectively improves brand responsiveness to market feedback and communication efficiency at lower costs. After long-term cooperation, COFCO Fortune and iLingGong both believe: 'Beyond seeing and seeing clearly, in the future we must also help enterprises see far. This is based on our long-term data accumulation from a large number of stores and is also the direction for future big data application development.' It is understood that in the context of the sharing economy, COFCO Fortune, as one of the largest food production and sales enterprises in the country, has been accelerating its digital management and marketing innovation layout with notable achievements. This includes collaborating with Best Inc. to implement 'transparent logistics,' utilizing the most advanced information technology to build the 'COFCO Fortune B2B2C Trading Platform,' partnering with Touyun Technology to implement 'one product, one code' to create a complete brand marketing ecosystem, and cooperating with Shanghai Xiaoling Network Technology's iLingGong platform for various sharing economy and crowdsourcing model collaborations and tests. **Summit Forum Sparks Ideas on Shared Economy Marketing Innovation** As the highlight of the forum, the roundtable summit featured in-depth discussions on core issues such as the necessity, methods, and implementation of innovative marketing under the sharing economy. Participants included Huang Yong (President of P&G Alumni Association), Wei Wei (Vice President of BlueFocus), Mu Zhaoxi (Dean of U-Sense Marketing Academy), and the Digital Marketing Director of COFCO Fortune. Experts believe that leveraging new sharing economy models and standardized platforms to integrate high-quality idle resources online and offline to address various marketing needs has become a clear direction for enterprise efficiency improvement. Additionally, using mobile internet and digitalization for precision marketing has become an important opportunity and focal point for enterprises to achieve sustained growth. Regarding how to use the sharing economy to create marketing innovation and achieve marketing implementation, participating experts conducted in-depth discussions using iLingGong's 'crowdsourcing model' as an example. Experts believe that iLingGong's innovative crowdsourcing model in the field of human resource sharing comprehensively solves four aspects: optimization of enterprise execution capabilities, precise follow-up of execution results, mining of marketing opportunities, and internet sharing economy marketing. Using human resource sharing and digital coordination as a weapon, it connects various high-quality idle resources in the marketing chain with actual enterprise marketing needs. Based on current practice, it has a clear promoting effect on cost savings and sustained growth for enterprises, and is worthy of significant reference and promotion. **COFCO Fortune and iLingGong Deepen Cooperation, Looking Forward to Marketing Innovation** After the roundtable meeting, iLingGong, one of the forum's organizers, signed a contract with the Joint Laboratory of the Institute of Automation, Chinese Academy of Sciences, signed a phased marketing strategic cooperation memorandum with COFCO Fortune, and accepted a credit line from Silicon Valley Bank (represented by Shanghai Pudong Development Bank). When Shanghai Xiaoling Technology signed the phased marketing strategic cooperation memorandum with COFCO Fortune, COFCO Fortune stated: 'The sharing economy has become the mainstream of the current era. COFCO Fortune has always been keen on operational management and digital marketing innovation, and will join hands with innovative technology and marketing enterprises such as Best Inc., Touyun Technology, and iLingGong to carry out sharing economy innovation and practice, growing together.' iLingGong also stated: 'As an innovative enterprise born for efficiency and dedicated to crowdsourced marketing services, after signing cooperation agreements with the Chinese Academy of Sciences and COFCO Fortune, and receiving credit from Silicon Valley Bank, iLingGong will continue to be driven by innovation, constantly integrating the timeliness of the sharing economy, the particularity of sharing economy platforms, and the actual bottlenecks of enterprises, striving to explore and better serve more enterprises.' Looking at this forum, it has become a consensus among all parties that under the sharing economy, innovating marketing models, leveraging shareable human resources to enhance execution, and utilizing digital marketing to break through enterprise growth bottlenecks are essential. This forum will also thoroughly drive many enterprises in the industry to carry out a shared economy marketing innovation revolution. It is foreseeable that with the continuous emergence of digital innovative marketing models, both supply and demand sides will bring more awareness of the new era in the future. -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671