---
title: "Coca-Cola and Pepsi Are Both Losing Young Consumers!"
description: "According to new data from Connexity, an e-commerce and consumer analytics company, both Coca-Cola and Pepsi are struggling to attract younger consumers, with their largest user groups being older demographics. While Coca-Cola has a stronger appeal to young people than Pepsi, neither brand is doing well among the 18-24 age group."
author: "New Distribution"
publisher: "New Distribution"
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published: "2017-02-14"
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original_source: "https://mp.weixin.qq.com/s/cU1Ne-vcuMElnYGfVqmuVQ"
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# Coca-Cola and Pepsi Are Both Losing Young Consumers!

> According to new data from Connexity, an e-commerce and consumer analytics company, both Coca-Cola and Pepsi are struggling to attract younger consumers, with their largest user groups being older demographics. While Coca-Cola has a stronger appeal to young people than Pepsi, neither brand is doing well among the 18-24 age group.

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Summary: "Coca-Cola has a stronger appeal to young people than Pepsi, but neither is doing well in attracting young consumers." In their rivalry, Coca-Cola and Pepsi seem to have found some common ground: fans of the two colas differ significantly in education and political leanings, but according to the latest data from Connexity, an e-commerce and consumer analytics company, they are both older.
Coca-Cola and Pepsi seem to have found some common ground in their rivalry: fans of the two colas differ significantly in education and political leanings, but according to the latest data from Connexity, an e-commerce and consumer analytics company, they are both older.
Coca-Cola's largest user group is between 35 and 44 years old, while Pepsi's largest user group is over 65. Meanwhile, both have low support among the 18-24 age group.
Both Coca-Cola and Pepsi have expanded their beverage products beyond soda, introducing smaller packaging to attract younger consumers who don't drink much soda. However, Rochelle Bailis, content director at Connexity, says they both need to do better among the 18-24 age group.
"Coca-Cola has a stronger appeal to young people than Pepsi, but neither is doing well in attracting young consumers," Bailis said. "Young consumers are more health-conscious, and both Coca-Cola and Pepsi are vying for the millennial consumer base. I don't think either of them has done it perfectly."
Here is a summary of Connexity's market data on Coca-Cola and Pepsi:
1. Pepsi has 12 percentage points higher support among left-leaning Democrats, but among conservatives and extreme conservatives who are not interested in politics, its support is 16% and 11% lower than its rival, respectively. In contrast, Coca-Cola has 21% and 10% higher support among moderate Republicans and extreme conservatives, respectively, but its support among conservative Democrats and left-leaning Democrats is 11% and 10% lower than its rival.
2. Coca-Cola users are more likely to have a college degree or higher, while Pepsi users are more likely to have only a high school education.
3. Pepsi supporters are more likely to be in low-income brackets, with a 28% higher chance of having an average annual income below $20,000, while Coca-Cola consumers are 20% less likely to have an annual income below $20,000.
4. Pepsi consumers are 16% more likely to describe themselves as "TV addicts," while Coca-Cola consumers are 12% less likely to describe themselves as "TV addicts."
**Translation: Wang Yinuo**
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