---
title: "Coca-Cola Acquires 45% Stake in Another Beverage Company; Alcohol-Free Drinks on the Rise; New Regulations for Frozen and Chilled Foods; Tea-Flavored Beer? Consumers Care More About Ingredients Than Brands"
description: "Coca-Cola Amatil and Coca-Cola Group jointly acquired a 45% stake in Australian beverage company Made Group, expanding into healthier categories. WHO reports a decline in adolescent drinking in Europe, while alcohol-free alternatives gain popularity. Australia aims for 100% sustainable packaging by 2025, and China's market regulator issues new rules for frozen and chilled food operations."
author: "New Distribution"
publisher: "New Distribution"
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published: "2018-10-06"
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original_source: "https://mp.weixin.qq.com/s/r54WikvoQvQ9QQFUlsUbDQ"
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# Coca-Cola Acquires 45% Stake in Another Beverage Company; Alcohol-Free Drinks on the Rise; New Regulations for Frozen and Chilled Foods; Tea-Flavored Beer? Consumers Care More About Ingredients Than Brands

> Coca-Cola Amatil and Coca-Cola Group jointly acquired a 45% stake in Australian beverage company Made Group, expanding into healthier categories. WHO reports a decline in adolescent drinking in Europe, while alcohol-free alternatives gain popularity. Australia aims for 100% sustainable packaging by 2025, and China's market regulator issues new rules for frozen and chilled food operations.

Click 'Read Original' for details.

**Top Stories**

**1. Coca-Cola Acquires 45% Stake in Another Beverage Company, Expanding into Coconut Water, Yogurt, Cold-Pressed Juices, and Other Healthy Drinks!**

October 4 – According to foreign media reports, Australian bottled beverage producer Coca-Cola Amatil and the Coca-Cola Group have jointly acquired a 45% stake in Australian beverage company group Made.

Founded in 2005, the Made Group owns five brands, with products covering **coconut water, yogurt, milk, fruit smoothies, cold-pressed juices, cold-brew coffee, and nutrient-enhanced water.**

According to reports, the company has four branches in Melbourne, Sydney, Brisbane, and Perth, employing over 100 staff. In 2016, it launched export operations and currently sells products in Australia, Malaysia, Singapore, and Hong Kong.

This acquisition **enriches Coca-Cola Amatil's product portfolio, expanding from soft drinks into healthier, high-growth categories.** Post-acquisition, the Made Group will continue to operate independently but will gain support from Coca-Cola Amatil and the Coca-Cola Group to expand its market and distribution channels.

**2. WHO Report Shows Decline in Adolescent Drinking in Europe; Alcohol-Free Drinks on the Rise**

A World Health Organization (WHO) report has found a further decrease in alcohol consumption among adolescents.

The report, titled "Adolescent Alcohol-Related Behaviours: Trends and Inequalities in the WHO European Region, 2002–2014," examined alcohol trends among 15-year-olds in Europe. It found that **between 2002 and 2014, the proportion of young people drinking alcohol significantly decreased across 36 countries.**

Among these European consumers, the largest decline in alcohol consumption was in England, followed by Scotland. Matching this downward trend, **alcohol-free soft drink alternatives, such as functional and non-alcoholic craft beverages, are gaining popularity.** This also opens opportunities for the rising trend of CBD-infused soft drinks, improving the outlook for the soft drink industry targeting younger consumers.

**3. Australia Aims for 100% Sustainable Packaging by 2025; FMCG Companies Commit**

The Australian government has set a target to ensure that by 2025, 100% of packaging in the country will be reusable, recyclable, or compostable, as part of its new National Packaging Targets.

The targets also include commitments to recycle 70% of plastic packaging by 2025, achieve an average of 30% recycled content in all packaging by 2025, and **phase out problematic and unnecessary single-use plastic packaging through design, innovation, or introduction of alternatives.** These targets were announced at an event organized by the Australian Packaging Covenant Organisation.

Companies committing to support these targets include **Coca-Cola, Nestlé, Unilever, Simplot, and Woolworths.**

**4. Market Regulator Issues Notice; Frozen and Chilled Food Companies Take Note**

Recently, to strengthen supervision of chilled and frozen food, further prevent food safety risks, protect public health, regulate business practices, and crack down on violations, the General Office of the State Administration for Market Regulation issued the "Notice on Strengthening Supervision of Chilled and Frozen Food Operations." Key points include:

> Operators shall set up or lease facilities and equipment appropriate for the variety and quantity of chilled and frozen food they handle in their business and storage premises, maintain a clean environment, and keep a specified distance from toxic, hazardous, and other pollution sources to prevent food contamination. **They shall establish a self-inspection system covering the business environment, personnel, refrigeration and freezing equipment, and facilities, and record and archive the results.**
>
> **They shall truthfully and lawfully record the name, quantity, purchaser's name, address, contact information, etc., of wholesale food, and retain relevant vouchers.** In accordance with national laws, regulations, and standards, they shall conduct conformity verification and sensory sampling of incoming chilled and frozen food, and **check temperature records of refrigerated transport vehicles (containers), measure the core temperature of food, and only accept food that passes inspection; food not meeting acceptance standards shall not be received.**
>
> Imported chilled and frozen food shall comply with Chinese laws, administrative regulations, and national food safety standards, and storage conditions shall be indicated.
>
> For imported chilled and frozen edible agricultural products sold in repackaged form, **the packaging shall retain all information from the original imported food, as well as the repackaging company, repackaging time, place, storage conditions, shelf life, and other information, and the original packaging shall be kept for reference.**
>
> Local food and drug regulatory authorities shall strengthen supervision and inspection of premises where chilled and frozen food and edible agricultural products are handled and stored. For products found during inspections to be of unknown origin, the owner shall be ordered to provide authentic and lawful source documentation.
>
> Any party that cannot provide lawful source documentation, has quantities in/out inconsistent with records, has unknown sources or sales destinations, or fabricates or alters relevant records shall be dealt with seriously in accordance with laws and regulations.

**5. Moutai's Official WeChat Account Renamed from 'Guojiu Moutai' to 'Guizhou Moutai'**

Recently, Moutai's WeChat public account **"Guojiu Moutai" was renamed to "Guizhou Moutai."** According to system information, the account's legal entity is Kweichow Moutai Co., Ltd.

Notably, the Moutai company website has also removed the words "Guojiu" (National Liquor).

Moutai had previously applied for the trademark "Guojiu Moutai," but the application was not approved. Although Moutai has not used "Guojiu Moutai" as a product trademark, the company has consistently positioned and advertised itself as the national liquor.

Industry insiders say that "Guojiu" is a term for a category of baijiu and should not be monopolized by any single liquor company, as it would negatively interfere with the product positioning of other baijiu companies and undermine fair competition within the industry.

**Daily Express**

**1. Beer Makers Experiment with Tea-Flavored Beer**

According to reports, after coffee and craft beer successfully combined and sparked a trend, beer makers are now trying to incorporate tea leaves into beer. However, challenges such as sourcing tea leaves mean that profitability remains difficult.

**2. Consumers Care More About Ingredients Than Brands**

According to foreign media reports today, a recent consumer survey shows that in the UK, Germany, and the US, the majority of consumers pay more attention to food ingredient formulations than brands when purchasing food for health reasons. The results indicate that clear nutrition labels on packaging help boost consumers' purchase intentions.

**3. Mars' M&M's Launches First Chocolate Bar Product**

Mars' M&M's recently launched its first chocolate bar product, featuring M&M's chocolate pieces in milk chocolate bars. There are five flavors: peanut, milk chocolate, crispy rice, almond, and crispy mint. The new product line will be launched in the US in October 2018. Previously, Mars' Snickers, MILKY WAY, RAIDER, and others have also launched chocolate bar products.

**4. Can High-Fiber Diet Prevent Flu Virus?**

According to Xinhua Net, a research team from the University of Lausanne in Switzerland found through experiments that mice fed a high-fiber diet showed longer survival times and better lung function, leading to the inference that a high-fiber diet can prevent immunopathology caused by influenza virus. The researchers stated that compared to mice fed a normal diet, mice on a high-fiber diet had more active antiviral "CD8+ T" cells, which accumulated in greater numbers in the lungs. The research team analyzed the positive effects of dietary fiber from an immunological protection perspective, showing that activation of "CD8+ T" cells enhanced the mice's antiviral immune response.

**5. Hebei Province Has Issued Over 6,000 New Food Production Licenses**

According to the Hebei Food and Drug Administration today, as of now, Hebei Province has issued over 6,000 new food production licenses, basically completing the replacement process. After October 1, when purchasing food, consumers must check whether the packaging has the "SC" number.

**Light Moment**

Snickers Saint Seiya Ad Campaign Exposed
New Flavors and New Packaging Make a Splash!!!

**October 23-24, during the Autumn Sugar and Wine Fair, New Distribution will host the '2018 FMCG City Distribution Logistics Conference'.** We will invite industry experts, FMCG warehousing and distribution specialists, and distributors transitioning to unified warehousing and distribution platforms to discuss and answer questions on the future trends of FMCG city distribution logistics and practical cases of distributor transformation, under the theme "New Distribution, New City Distribution." We hope to bring you fresh insights and inspiration! The specific agenda is as follows:

**List of Participating Companies**
(In no particular order)

Hunan Zonglan Diandan Network Technology Co., Ltd.
Jingbang (Wuhan) International Freight Forwarding Co., Ltd.
Mengniu Dairy
Qinghai Hanxiang E-commerce Co., Ltd.
Unilever Services (Hefei) Co., Ltd. Shanghai Branch
Huicong
Hunan Xuan'ang Food Co., Ltd.
Guangzhou Tongdaoren Information Technology Co., Ltd.
Qingdao 888 Trading Co., Ltd.
Uni-President Enterprises (China) Investment Co., Ltd.
Hunan Province Zhongxiang Gongpei Logistics Co., Ltd.
Shenglong Ingredients
COSCO Shipping Logistics Warehousing and Distribution Co., Ltd.
Guangxi Yongpai Liquor Industry Co., Ltd.
Shangqiu Kangrong Trading Co., Ltd.
Jinan Dingzhong Economic and Trade Co., Ltd.
Liaoning Bimai Agricultural Technology Co., Ltd.
Kunming Xiongjia Trading Co., Ltd.
Shaanxi Houheng Trading Co., Ltd.
Guangzhou Dingwo Enterprise Information Consulting Co., Ltd.
Shaodong Jiajiale Commercial Firm
Boda Trading
Industrial Bank Changsha Branch
Wuhan Muchen Convenience Store Chain Co., Ltd.
Fujian Fuxing Yuncang Logistics Co., Ltd.
Guizhou Yilimi E-commerce Co., Ltd.
Jiangxi Xiao Laoer E-commerce Co., Ltd.
Jinshan Koufu
Shanxi Taihang Yuanjing Supply Chain Management Co., Ltd.
Shanxi Dezhun Supply Chain Management Co., Ltd.
Shaoyang Tongdeli Trading (Xiangbang Logistics)
Huanfu
Tongda Express City Distribution
Beijing Xinjingxiang Food Co., Ltd.
Wuhan Huizhong Tianhong Liquor Co., Ltd.
Changsha Paide Biotechnology Co., Ltd.
Chao'an Tuqiang
Guizhou Yihe Bopin Supply Chain Management Co., Ltd.
Jiangxi Kang'en Industrial Development Co., Ltd.
Xiangtan County Yisuhe Town Yuhua Paper Store
Luoyang Yuanlang Trading Co., Ltd.
Tongchuan Yaozhou Huayuan Supermarket Co., Ltd.
Hunan Yongfu Jiujiu Trading Co., Ltd.
Zhejiang Chengchengtong Logistics Co., Ltd.
Chongqing Kaiguo Materials Trading Co., Ltd.
Beijing Xianmaixianmai Data Technology Co., Ltd.
Hanchuan Qixing Trading Co., Ltd.
Tongxin Jiuzhiru Trading Co., Ltd.
Guizhou Meiguo Guoguo Network Technology Co., Ltd.
......

**Representatives of Distributor Transformation (Proposed)**
(In no particular order)

Rong Jun, Chairman of Jiangsu Huashang City Distribution Network Co., Ltd.
Wang Bo, Chairman of Hubei Yijiaren Logistics Co., Ltd.
Jiang Shuming, General Manager of Sichuan Chengdu Xingrenxing Trading Co., Ltd.
Liu Jichen, Chairman of Shandong Yunbang Warehousing and Logistics Co., Ltd.
Tu Mingyu, Chairman of Chongqing Lingyu Consumer Goods Supply Chain Management Co., Ltd.
Yang Su, Chairman of Guangzhou Zhongshan Wanrong Marketing Co., Ltd.
Yuan Xia, Chairman of Sichuan Bajie Supply Chain Management Co., Ltd.
Li Qiangyun, Co-founder of Hubei Pengdun Meiyitian Supply Chain Management Co., Ltd.
Zhang Jianyong, Chairman of Henan Xuchang Jiulegou E-commerce Co., Ltd.
Ma Haichao, Founder of Hebei Changyi Logistics Co., Ltd.
Meng Yucun, General Manager of Hebei (Chengde) Wulian Yuncang Co., Ltd.
Zhang Xun, Chairman of Urumqi Su'an Jinchi Logistics Co., Ltd., Xinjiang
Zhang Hailing, Chairman of Jilin Sanxing Lianggou
Qiang Huitao, Founder of Hebei Dunjie Supply Chain Management Co., Ltd.
Liao Lei, General Manager of Hunan Damei Supply Chain Management Co., Ltd.
......

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